ViewLift Expands Distribution with Launch on Comcast’s Xfinity and Xumo; Appoints Charles Mellilo as Chief Business Officer
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College Sports Have Revenue Options Amid NCAA Settlements
The $2.8 billion NCAA lawsuit settlement over athlete pay is shaking up college sports programs nationwide as schools face looming pro-rata settlement payouts of millions of dollars each for former athletes, then up to $22 million more in annual forward obligations.
ViewLift integrates Bitmovin’s VOD Encoder via Google Cloud Marketplace
ViewLift, a global leader in end-to-end streaming and OTT solutions, announces it has integrated Bitmovin’s VOD Encoder into its end-to-end OTT platform so its customers can efficiently stream any type of on-demand content to any viewing device in the highest quality.
Florida Panthers Partner with ViewLift to Launch DTC Streaming Service
The reigning National Hockey League Stanley Cup Champions, the Florida Panthers, have announced a strategic multi-year alliance with ViewLift, a leading digital content distribution and monetization platform, to launch a new fan-centric direct-to-consumer (DTC) streaming service.
Op-ed: With Olympics attention, now is the time for women’s sports to grab the spotlight permanently
The Olympics traditionally have given women’s sports such as gymnastics, figure skating, track and field, and swimming far more audience access and attention than is typical outside of the “flame to flame” Olympic focus -- those other three years and 50 weeks of the quadrennial sports calendar.
Outlaw History Meets Expanding Markets In Disrupted Sports Media Race
World Racing Group partners with ViewLift to stream thousands of dirt track racing events on OTT devices, enhancing the fan experience and expanding market reach. The collaboration brings WRG’s rich outlaw racing history to modern screens, offering personalized viewing and new monetization opportunities.