Expands Tech Platform’s Roster to 11 Top US Pro Teams

New York, NY — March 21, 2025 — ViewLift, a global leader in end-to-end streaming technology, today announced the launch of the new ROOT SPORTS Stream app, delivering Seattle Mariners games and ROOT SPORTS programming directly to fans across the Pacific Northwest—with or without a cable or satellite subscription. With this partnership, ViewLift now powers streaming platforms for 11 top-tier US professional sports teams, underscoring its position as the industry’s most trusted digital distribution partner for sports.

ROOT SPORTS Stream is a direct-to-consumer (DTC) and TV Everywhere streaming solution available now at RootSportsStream.com and iOS and Android mobile devices. The App will be coming soon to Apple TV, Roku, and Amazon Fire TV, with further device releases planned. 

“Our mission is to help leading sports organizations meet their fans where they are—on the devices and platforms they use every day,” said Rick Allen, CEO of ViewLift. “With the launch of ROOT SPORTS Stream, the Mariners are transforming the fan experience in one of the most innovative tech-forward regions of the country. We’re proud to add them to the growing list of pro teams who trust ViewLift to power their direct-to-consumer streaming future.”

“This new platform represents a major milestone in our digital strategy,” said Kevin Martinez, Seattle Mariners President of Business Operations. “ViewLift’s technology allows us to offer fans a premium experience across all devices, while also expanding access to Mariners baseball beyond traditional cable models.”

As ViewLift continues to revolutionize how sports content is consumed, its roster now includes streaming platforms for the NHL, and professional teams across that League and the NBA and MLB, as well as the Professional Fighters League, LIV Golf, World Racing Group,and other sports leagues and teams around the world.  The company’s robust cloud-based platform ensures seamless, buffer-free streaming and supports flexible monetization models, real-time analytics, fan personalization, and rapid deployment.

The ROOT SPORTS Stream app offers:

• • Live and on-demand Mariners baseball

  • Full ROOT SPORTS programming lineup

  • Cross-device access with a user-friendly interface

  • Seamless authentication for existing ROOT SPORTS subscribers

About ViewLift

ViewLift is a full-service OTT streaming technology company, providing end-to-end solutions for live and on-demand video distribution. With proprietary cloud-based technology, ViewLift powers streaming platforms for sports, media, and entertainment brands worldwide. Its services include content management, multi-platform distribution, real-time analytics, and flexible monetization models (AVOD, SVOD, TVOD, and hybrid models). ViewLift enables content owners to maximize audience engagement and revenue through a seamless, scalable streaming experience. In addition to the PFL, ViewLift’s sports clients include the National Hockey League, 11 US top professional sports teams; LIV Golf; three Regional Sports Networks; and the World Racing Group.

For more information about ViewLift, visit www.viewlift.com.