Tampa Bay Lightning Launches New DTC Streaming Service with ViewLift
The Tampa Bay Lightning have launched a new direct-to-consumer streaming service with ViewLift, offering fans live access to all locally carried games for the 2025-26 season. Available on web, mobile, and smart TV platforms, subscriptions cost just $66 for the full season—less than $1 per game. Early subscribers before October 7 get a free trial. The platform debuts with the first preseason game on September 26.
Op-Ed: Crossing the pond: The democratisation of sports content
Written by Rick Allen, CEO of ViewLift. Direct-to-consumer (DTC) OTT streaming solutions are turning traditional sports broadcasting on its head through democratising sports content distribution and providing the flexibility to reach changing markets more effectively.
NESN LAUNCHES NEW, ENHANCED NESN 360 WITH SIMPLER, MORE CONNECTED EXPERIENCE
NESN, New England’s premier sports network, today announced the relaunch of NESN 360 with major upgrades and a redesigned experience, available just in time for the highly-anticipated second half of the Red Sox season that begins tonight. Now powered by ViewLift, a global leader in digital solutions for content owners, the enhanced NESN 360 app is available on iOS and Android devices, as well as major connected TV platforms.
Op-Ed: After House v. NCAA, universities can help their athletes build brands
Rick Allen, Tom McMillen, and Austin Rooney outline how universities can thrive post-House v. NCAA by creating digital hubs that enhance athlete branding, boost NIL revenue, and improve player retention through fan engagement and sponsor partnerships.
Monumental Sports & Entertainment and ViewLift Forge a Strategic Alliance to Power Broadcast and Streaming Solutions for Professional Sports Teams
As the sports media environment rapidly evolves and the industry navigates shifting viewer behavior, Monumental Sports & Entertainment (MSE) and ViewLift announced today the creation of a comprehensive broadcast and streaming solution built to meet the local distribution needs of professional sports teams across the U.S. This trailblazing initiative is set to formally launch this fall.