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ViewLift Expands Distribution with Launch on Comcast’s Xfinity and Xumo; Appoints Charles Mellilo as Chief Business Officer

ViewLift Expands Distribution with Launch on Comcast’s Xfinity and Xumo; Appoints Charles Mellilo as Chief Business Officer

ViewLift, a global leader in digital solutions for sports and media content owners, today announced a significant expansion of its distribution network with its launch on Comcast’s Xfinity and Xumo platforms. In tandem with this strategic rollout, ViewLift has appointed Charles Mellilo as Chief Business Officer, where he will lead the company’s global business development and marketing efforts.
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ViewLift Expands Distribution with Launch on Comcast’s Xfinity and Xumo; Appoints Charles Mellilo as Chief Business Officer

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NESN, ViewLift Partner to Elevate NESN 360 Experience
Press Release
April 23, 2025

NESN, ViewLift Partner to Elevate NESN 360 Experience

NESN, New England’s premier sports network, today announced that it has selected global digital solutions leader ViewLift to power NESN 360, the direct-to-consumer streaming home for the Boston Red Sox, Boston Bruins and other New England sports programming.

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ViewLift Powers New ROOT SPORTS Stream App for Seattle Mariners
Press Release
March 21, 2025

ViewLift Powers New ROOT SPORTS Stream App for Seattle Mariners

ViewLift, a global leader in end-to-end streaming technology, today announced the launch of the new ROOT SPORTS Stream app, delivering Seattle Mariners games and ROOT SPORTS programming directly to fans across the Pacific Northwest—with or without a cable or satellite subscription. With this partnership, ViewLift now powers streaming platforms for 11 top-tier US professional sports teams, underscoring its position as the industry’s most trusted digital distribution partner for sports.

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Vegas Golden Knights Introduce 'Blackjack Bundle' on KnightTime+
Media Coverage
February 21, 2025

Vegas Golden Knights Introduce 'Blackjack Bundle' on KnightTime+

The Vegas Golden Knights introduce the Blackjack Bundle on KnightTime+ powered by ViewLift, offering access to 21 live Scripps Sports broadcasts and potential playoff coverage for $39.99. Fans can stream on any device via apps for Apple TV, Amazon Fire TV, iOS, Android, Roku, and Vizio, exclusively at knighttimeplus.com.

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Monumental Sports Network to Launch Integrated Sports Betting and Gamification Features for Capitals and Wizards Streams
Media Coverage
February 3, 2025

Monumental Sports Network to Launch Integrated Sports Betting and Gamification Features for Capitals and Wizards Streams

Monumental Sports Network launches Monumental Game Center on Monumental+, powered by ViewLift, bringing real-time sports betting odds and gamification to Capitals and Wizards live streams. Partnering with Play Anywhere and BetMGM, MNMT becomes the first local media rights holder outside Las Vegas—and the first in the NBA—to offer this interactive experience.

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‘Half Season Pass’ Now Available for Remainder of 2024-25 Season on Panthers Plus
Media Coverage
January 3, 2025

‘Half Season Pass’ Now Available for Remainder of 2024-25 Season on Panthers Plus

The Florida Panthers, Scripps Sports and Viewlift announced today a new subscription plan on Panthers Plus, the ‘Half Season Pass’, which offers subscribers access to all remaining locally televised games for the 2024-25 season. The Half Season Pass is available now for $39.99.

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