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A Bigger Tent Makes a Happier Home

A Bigger Tent Makes a Happier Home

In late spring, we announced that ViewLift would become a part of DAZN; that deal has formally closed, so we are officially (as the logo above indicates) “a DAZN company”. In thanking my Chairman Ted Leonsis, our Board, colleagues, shareholders and clients for this now 19-year journey; and Sir Leonard Blavatnik, Shay Segev and our new colleagues at DAZN for their confidence in our future, I also want to lay out why we took this step and how it intersects with broader trends in technology, media and especially sports.
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A Bigger Tent Makes a Happier Home

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DAZN acquires streaming tech firm ViewLift to aid US expansion aims
Media Coverage
May 4, 2026

DAZN acquires streaming tech firm ViewLift to aid US expansion aims

DAZN’s acquisition of ViewLift accelerates its push into the U.S. sports market with enhanced streaming and SaaS capabilities. The deal strengthens its ability to support teams, leagues, and RSNs with scalable digital solutions.

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DAZN acquires ViewLift to bolster its case for NBA, NHL teams
Media Coverage
April 30, 2026

DAZN acquires ViewLift to bolster its case for NBA, NHL teams

DAZN’s $100M acquisition of ViewLift strengthens its push into the U.S. market, offering new streaming and monetization options for sports teams and leagues.

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DAZN targets local sports and US expansion with ‘US$100m’ ViewLift takeover
Media Coverage
April 30, 2026

DAZN targets local sports and US expansion with ‘US$100m’ ViewLift takeover

DAZN’s acquisition of ViewLift strengthens its U.S. expansion, enabling teams and leagues to build, distribute, and monetize their own streaming services.

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Global Sports Entertainment Leader DAZN Announces Acquisition of ViewLift to Accelerate US Expansion and Create Comprehensive Solutions for Sports Teams’ Local Media Rights
Press Release
April 30, 2026

Global Sports Entertainment Leader DAZN Announces Acquisition of ViewLift to Accelerate US Expansion and Create Comprehensive Solutions for Sports Teams’ Local Media Rights

DAZN’s merger with ViewLift enhances its global and U.S. streaming capabilities across DTC and B2B2C models. The combined platform offers scalable, future-ready solutions for sports leagues, teams, and content owners.

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Sports Streamer DAZN Makes $100 Million Bet on Technology Company ViewLift
Media Coverage
April 30, 2026

Sports Streamer DAZN Makes $100 Million Bet on Technology Company ViewLift

DAZN plans to acquire ViewLift for $100M to strengthen its U.S. sports streaming presence and expand its digital platform capabilities.

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