FEATURED NEWS
ViewLift Powers New ROOT SPORTS Stream App for Seattle Mariners

ViewLift Powers New ROOT SPORTS Stream App for Seattle Mariners

ViewLift, a global leader in end-to-end streaming technology, today announced the launch of the new ROOT SPORTS Stream app, delivering Seattle Mariners games and ROOT SPORTS programming directly to fans across the Pacific Northwest—with or without a cable or satellite subscription. With this partnership, ViewLift now powers streaming platforms for 11 top-tier US professional sports teams, underscoring its position as the industry’s most trusted digital distribution partner for sports.
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ViewLift Powers New ROOT SPORTS Stream App for Seattle Mariners

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ViewLift integrates Bitmovin’s VOD Encoder via Google Cloud Marketplace
Media Coverage
August 13, 2024

ViewLift integrates Bitmovin’s VOD Encoder via Google Cloud Marketplace

ViewLift, a global leader in end-to-end streaming and OTT solutions, announces it has integrated Bitmovin’s VOD Encoder into its end-to-end OTT platform so its customers can efficiently stream any type of on-demand content to any viewing device in the highest quality.

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Florida Panthers Partner with ViewLift to Launch DTC Streaming Service
Press Release
August 13, 2024

Florida Panthers Partner with ViewLift to Launch DTC Streaming Service

The reigning National Hockey League Stanley Cup Champions, the Florida Panthers, have announced a strategic multi-year alliance with ViewLift, a leading digital content distribution and monetization platform, to launch a new fan-centric direct-to-consumer (DTC) streaming service.

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Op-ed: With Olympics attention, now is the time for women’s sports to grab the spotlight permanently
Media Coverage
July 31, 2024

Op-ed: With Olympics attention, now is the time for women’s sports to grab the spotlight permanently

The Olympics traditionally have given women’s sports such as gymnastics, figure skating, track and field, and swimming far more audience access and attention than is typical outside of the “flame to flame” Olympic focus -- those other three years and 50 weeks of the quadrennial sports calendar.

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Outlaw History Meets Expanding Markets In Disrupted Sports Media Race
Press Release
July 22, 2024

Outlaw History Meets Expanding Markets In Disrupted Sports Media Race

World Racing Group partners with ViewLift to stream thousands of dirt track racing events on OTT devices, enhancing the fan experience and expanding market reach. The collaboration brings WRG’s rich outlaw racing history to modern screens, offering personalized viewing and new monetization opportunities.

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Op-ed: Will Tuesday be Diamond Sports Group’s last shot?
Media Coverage
June 17, 2024

Op-ed: Will Tuesday be Diamond Sports Group’s last shot?

Friday night, Diamond Sports Group asked its bankruptcy court in Texas for an emergency hearing on Tuesday, in an attempt to force MLB, NHL and NBA to change the leagues’ negotiating positions so DSG can continue to carry the local live games of nearly half of each league’s teams.

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