Transmit Live partners with ViewLift to maximize placement and monetization of ads in digital feeds
Transmit Live partnered with ViewLift, a streaming provider that powers the direct-to-consumer live game products for Monumental Sports in D.C., Altitude Sports in Denver, the Golden Knights, Florida Panthers, LIV Golf and, most recently, the Chicago Sports Network (CHSN). Transmit will work with ViewLift across all of its partners by connecting both sides of the marketplace: Increasing the supply of ads — typically by 20% to 30% in a partner’s first year — while finding demand from brands for that inventory.
Stream And Beam: How You’ll Watch Sports In The Future
ViewLift revolutionizes regional sports streaming with its SaaS-based model, enabling teams to retain all subscription and ad revenue. Co-founded by Ted Leonsis, owner of Monumental Sports Network, the platform partners with premier sports organizations, including LIV Golf, Florida Panthers, and Las Vegas Golden Knights, delivering cutting-edge solutions for fan engagement.
VGK, ViewLift Unveil Enhancements to KnightTime+ Streaming Service
The Vegas Golden Knights and ViewLift today announced enhancements to the team’s official streaming service, KnightTime+, which is in its second season of delivering all locally broadcast games to viewers throughout the Golden Knights’ television territory. Wednesday’s Golden Knights game at Toronto will be available on the platform for free with registration for all users to experience these upgrades, with the pregame show beginning at 4 p.m. PT.
New Florida Panthers TV Broadcast Brings in Big Numbers
The Florida Panthers and Scripps Sports announced today that Panthers game viewership for the first 12 games of the 2024-25 regular season is up over 170%, more than double compared to telecasts last season after the Panthers moved their distribution to Scripps Sports in July 2024.
ViewLift Welcomes Industry Veteran Luke Boyle to Lead EMEA Strategy
ViewLift, a leading global streaming platform, announced the appointment of Luke Boyle as Senior Vice President, Commercial, for the EMEA region, marking a significant step in the company's commitment to growth and innovation across Europe, the Middle East, and Africa. Boyle, based in London, brings over three decades of industry expertise to further amplify ViewLift's commercial strategy in the region.