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ViewLift Expands Distribution with Launch on Comcast’s Xfinity and Xumo; Appoints Charles Mellilo as Chief Business Officer

ViewLift Expands Distribution with Launch on Comcast’s Xfinity and Xumo; Appoints Charles Mellilo as Chief Business Officer

ViewLift, a global leader in digital solutions for sports and media content owners, today announced a significant expansion of its distribution network with its launch on Comcast’s Xfinity and Xumo platforms. In tandem with this strategic rollout, ViewLift has appointed Charles Mellilo as Chief Business Officer, where he will lead the company’s global business development and marketing efforts.
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ViewLift Expands Distribution with Launch on Comcast’s Xfinity and Xumo; Appoints Charles Mellilo as Chief Business Officer

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ViewLift Powers 'Altitude+' Streaming All Local Avalanche and Nuggets Games
Press Release
October 23, 2024

ViewLift Powers 'Altitude+' Streaming All Local Avalanche and Nuggets Games

Denver sports fans, rejoice! Launching tomorrow, ‘Altitude+’—powered by ViewLift—brings you live local games for the Nuggets and Avalanche, plus exclusive pre- and post-game content, Altitude originals, and more. Stream on web, iOS, and Android, with more devices coming soon. Catch all the action with Altitude Sports and Kroenke Sports & Entertainment!

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Op-ed: The NFL and private equity -- modest liquidity, or the start of a new normal?
Media Coverage
October 10, 2024

Op-ed: The NFL and private equity -- modest liquidity, or the start of a new normal?

In a landmark move six weeks ago, the NFL created rules allowing private equity firms to make heavily circumscribed minority invests in its franchises, a move designed to escalate already sky-high team valuations, while recognizing the shrinking number of new, traditional-style owners with the resources to buy into one of the world’s most exclusive clubs. And the first deal under the new rules surfaced last week, with Ares Management believed nearing a deal to invest in Stephen Ross’ Miami Dolphins (and related assets).

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Florida Panthers Launch ‘Panthers Plus’ In Conjunction with ViewLift and Scripps Sports
Press Release
September 24, 2024

Florida Panthers Launch ‘Panthers Plus’ In Conjunction with ViewLift and Scripps Sports

The Florida Panthers, ViewLift and Scripps Sports announced today that ‘Panthers Plus,’ an all-new mobile application and the official streaming home of the club, is now available on web browser, iOS, AppleTV, Roku and Amazon Fire TV.

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Caliente TV to Stream UEFA Champions League, French Ligue 1, Liga MX, and More to Mexican Fans with ViewLift
Press Release
September 11, 2024

Caliente TV to Stream UEFA Champions League, French Ligue 1, Liga MX, and More to Mexican Fans with ViewLift

Caliente TV, Mexico's leading sports media platform has retained global digital services provider ViewLift to create and develop a direct-to-consumer (DTC) streaming service, bringing live premier sports content directly to Mexican fans' devices.

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Caliente TV streaming European soccer in Mexico with assist from Viewlift
Media Coverage
September 11, 2024

Caliente TV streaming European soccer in Mexico with assist from Viewlift

UEFA Champions League matches will have a new home in Mexico on a nascent streaming service when the league phase of the European club competition begins next week. Grupo Caliente, one of Mexico’s largest sports betting operators and the owner of two Liga MX clubs, last month debuted an over-the-top streaming platform powered by N.Y.-based ViewLift featuring a range of live sporting events, including top-tier European soccer, as well as 10 hours a day of original studio programming.

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