DAZN’s $100M ViewLift Buy Bolsters Regional Streaming Rights Push
ViewLift and MyOutdoorTV Launch Conversational AI Search to Transform Streaming Discovery for Outdoor Enthusiasts
ViewLift, a global leader in digital streaming technology, and MyOutdoorTV (MOTV), the premier subscription streaming platform for outdoor lifestyle programming, today announced the launch of ViewLift Conversational AI Search, an advanced AI-powered discovery capability designed to help subscribers find relevant outdoor content faster and more intuitively.
Playing the numbers game to win
ViewLift Chief Business Officer Charles Mellilo discusses how sports organisations can use real-time data and analytics to better understand fan behaviour, optimise content and marketing strategies, and make smarter commercial decisions that improve engagement and long-term growth.
Space City Home Network's Streaming Platform Gains Early Momentum with the Houston Rockets ahead of Astros Spring Training
Space City Home Network’s SCHN+ streaming platform, powered by ViewLift, has surpassed 500,000 streams since launching in December 2025, reflecting strong demand from Houston sports fans. The service delivers live Houston Rockets and Astros coverage directly to fans across web, mobile, and connected TV devices with flexible in-market access. Early momentum builds as the Rockets’ playoff push and Astros Spring Training get underway.
Amazon’s AWS Debuts AI Tool That Automates Clipping Live Sports For Social Media
ViewLift is among the early adopters of AWS Elemental Inference, an AI tool that automatically detects, clips, and formats live sports highlights into vertical, social-ready videos within seconds—helping rights holders deliver mobile-first sports moments faster and at scale.