Space City Home Network's Streaming Platform Gains Early Momentum with the Houston Rockets ahead of Astros Spring Training
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Playing the numbers game to win
ViewLift Chief Business Officer Charles Mellilo discusses how sports organisations can use real-time data and analytics to better understand fan behaviour, optimise content and marketing strategies, and make smarter commercial decisions that improve engagement and long-term growth.
Space City Home Network's Streaming Platform Gains Early Momentum with the Houston Rockets ahead of Astros Spring Training
Space City Home Network’s SCHN+ streaming platform, powered by ViewLift, has surpassed 500,000 streams since launching in December 2025, reflecting strong demand from Houston sports fans. The service delivers live Houston Rockets and Astros coverage directly to fans across web, mobile, and connected TV devices with flexible in-market access. Early momentum builds as the Rockets’ playoff push and Astros Spring Training get underway.
Amazon’s AWS Debuts AI Tool That Automates Clipping Live Sports For Social Media
ViewLift is among the early adopters of AWS Elemental Inference, an AI tool that automatically detects, clips, and formats live sports highlights into vertical, social-ready videos within seconds—helping rights holders deliver mobile-first sports moments faster and at scale.
Tampa Bay Lightning Launches New DTC Streaming Service with ViewLift
The Tampa Bay Lightning have launched a new direct-to-consumer streaming service with ViewLift, offering fans live access to all locally carried games for the 2025-26 season. Available on web, mobile, and smart TV platforms, subscriptions cost just $66 for the full season—less than $1 per game. Early subscribers before October 7 get a free trial. The platform debuts with the first preseason game on September 26.
Op-Ed: Crossing the pond: The democratisation of sports content
Written by Rick Allen, CEO of ViewLift. Direct-to-consumer (DTC) OTT streaming solutions are turning traditional sports broadcasting on its head through democratising sports content distribution and providing the flexibility to reach changing markets more effectively.