Op-Ed: Crossing the pond: The democratisation of sports content
Written by Rick Allen, CEO of ViewLift. Direct-to-consumer (DTC) OTT streaming solutions are turning traditional sports broadcasting on its head through democratising sports content distribution and providing the flexibility to reach changing markets more effectively.
NESN LAUNCHES NEW, ENHANCED NESN 360 WITH SIMPLER, MORE CONNECTED EXPERIENCE
NESN, New England’s premier sports network, today announced the relaunch of NESN 360 with major upgrades and a redesigned experience, available just in time for the highly-anticipated second half of the Red Sox season that begins tonight. Now powered by ViewLift, a global leader in digital solutions for content owners, the enhanced NESN 360 app is available on iOS and Android devices, as well as major connected TV platforms.
Op-Ed: After House v. NCAA, universities can help their athletes build brands
Rick Allen, Tom McMillen, and Austin Rooney outline how universities can thrive post-House v. NCAA by creating digital hubs that enhance athlete branding, boost NIL revenue, and improve player retention through fan engagement and sponsor partnerships.
Monumental Sports & Entertainment and ViewLift Forge a Strategic Alliance to Power Broadcast and Streaming Solutions for Professional Sports Teams
As the sports media environment rapidly evolves and the industry navigates shifting viewer behavior, Monumental Sports & Entertainment (MSE) and ViewLift announced today the creation of a comprehensive broadcast and streaming solution built to meet the local distribution needs of professional sports teams across the U.S. This trailblazing initiative is set to formally launch this fall.
ViewLift Expands Distribution with Launch on Comcast’s Xfinity and Xumo; Appoints Charles Mellilo as Chief Business Officer
ViewLift, a global leader in digital solutions for sports and media content owners, today announced a significant expansion of its distribution network with its launch on Comcast’s Xfinity and Xumo platforms. In tandem with this strategic rollout, ViewLift has appointed Charles Mellilo as Chief Business Officer, where he will lead the company’s global business development and marketing efforts.