Gray’s Arizona’s Family Sports Launches Direct-To-Consumer Streaming Service with ViewLift

New DTC Offering Complements Broad Reach of Over-the-Air Broadcast Television

NEW YORK — May 27, 2026 — ViewLift today announced the launch of Arizona’s Family Sports’ new direct-to-consumer streaming service giving fans across Arizona access to live game and on-demand Arizona sports programming. The new service further strengthens ViewLift’s position as the leading streaming and digital solutions provider in the U.S. regional sports market. With the addition of AZFS, ViewLift now powers streaming platforms for 17 U.S. professional sports teams and six regional sports networks nationwide.

The new Arizona’s Family Sports (AZFS) streaming platform will provide fans with live games, highlights, original programming, behind-the-scenes content, and additional team-focused coverage across web, mobile, and connected TV devices (additional devices to be added over the course of 2026). The new streaming app gives Arizona sports fans a one-stop shop to watch their favorite teams and complements the broad reach teams already receive through Arizona’s Family Sports’ linear channels.

“Arizona’s Family Sports is committed to delivering the most accessible, engaging experience possible for fans statewide,” said Debbie Bush, Vice President and General Manager of Arizona’s Family. “By partnering with ViewLift, we’re giving Phoenix Mercury and Phoenix Suns fans seamless access to live games and exclusive content across all major devices—just in time for another exciting WNBA season.”

“We’re seeing a fundamental transformation in how fans consume local sports content, and Arizona’s Family Sports is taking an important step in meeting fans where they are,” said Rick Allen, CEO of ViewLift. “Teams now have a range of distribution vehicles to stream their content to their local fans. Gray Media has long been a national leader satisfying local audiences, and we are honored to be their Direct-To-Consumer streaming service provider for Arizona’s Family Sports. Our unmatched portfolio of major sports teams demonstrates that our model offers stability and opportunity in a rapidly evolving market.” The AZFS streaming service is available across web browsers, iOS, Android and Roku, with launches on Apple TV and Amazon Fire TV to come before Fall, providing fans with convenient access whether at home or on the go.

About Arizona’s Family Sports

Arizona’s Family Sports is Arizona’s only broadcast sports network reaching the Phoenix, Tucson and Yuma DMAs. The network launched in March 2023 and is home to the Phoenix Suns, Phoenix Mercury, Valley Suns, Arizona Cardinals (preseason), Phoenix Rising FC, Grand Canyon University Athletics, and the Arizona Interscholastic Association High School Championships.

About ViewLift

ViewLift is a technology company providing digital solutions for content owners, with particular expertise in live and on-demand video distribution. With proprietary cloud-based technology, ViewLift powers digital platforms for sports, media, and entertainment brands worldwide. Its services include content management, multi-platform distribution, real-time analytics, viewer engagement tools, and flexible monetization models (AVOD, SVOD, TVOD, and hybrid models). ViewLift enables content owners to maximize audience engagement and revenue through a seamless, scalable streaming experience. In addition to the AZFS, ViewLift's sports clients include the National Hockey League; a total of 18 US top professional sports teams; six Regional Sports Networks; the Professional Fighters League; the World Racing Group and others. The company's media clients include Versant and Kroenke Sports & Entertainment's MOTV. On April 30, 2026, ViewLift announced that it was merging into DAZN, a global sports entertainment streaming platform.

For more information about ViewLift, visit www.viewlift.com.