OUR STORY
Built Early. Built Right. Built to Lead.
Founded in 2008, ViewLift began as a cloud-based streaming platform delivering movies, television programming, and short-form content to audiences in more than 160 countries. From the earliest days of connected TV, we became a trusted partner to leading device manufacturers and were among the first to launch apps on many of the platforms that now define modern streaming.
In 2014, we evolved into a full-service digital platform purpose-built for content owners. Our mission was simple: remove complexity, accelerate time to market, and help clients build stronger direct relationships with their audiences. That remains our focus today.
In April 2026, ViewLift was acquired by DAZN Group, the global sports streaming leader. The acquisition brings together ViewLift's platform expertise with DAZN's scale and reach in sports media, strengthening our ability to deliver world-class streaming experiences to content owners and audiences worldwide.
In 2014, we evolved into a full-service digital platform purpose-built for content owners. Our mission was simple: remove complexity, accelerate time to market, and help clients build stronger direct relationships with their audiences. That remains our focus today.
In April 2026, ViewLift was acquired by DAZN Group, the global sports streaming leader. The acquisition brings together ViewLift's platform expertise with DAZN's scale and reach in sports media, strengthening our ability to deliver world-class streaming experiences to content owners and audiences worldwide.
OUR MISSION
Where We Are Today
Today, ViewLift powers billions of streams annually across sports, news, and entertainment. We help our clients attract new audiences, deepen engagement, unlock recurring revenue, and transform their brands into always-on digital destinations.
In a market where reliability, speed, and monetization matter more than ever, we give our partners a meaningful competitive advantage.
ViewLift combines proven global scale with the agility to launch premium streaming experiences quickly and with lower complexity. Our platform is built to deliver seamless experiences across every device while continuously driving new revenue opportunities through product innovation. Backed by deep expertise in sports, media, and entertainment, we work as a true long-term partner invested in the growth and success of every client.
In a market where reliability, speed, and monetization matter more than ever, we give our partners a meaningful competitive advantage.
ViewLift combines proven global scale with the agility to launch premium streaming experiences quickly and with lower complexity. Our platform is built to deliver seamless experiences across every device while continuously driving new revenue opportunities through product innovation. Backed by deep expertise in sports, media, and entertainment, we work as a true long-term partner invested in the growth and success of every client.
Our Team
Behind The Streams
Meet our growth leaders who make it possible.
Management
RICK ALLEN
CEO
MANIK BAMBHA
President
AARON BLACK
Chief Financial Officer
SHRADDHA PEDNEKAR
Chief Experience Officer
SUJITH VELLAT
Chief Technology Officer
JEFF DOUGLAS
Chief Customer Officer
CHARLES MELLILO
Chief Business Officer
Institutional Investors
OUR LOCATIONS
Think Streaming, Think ViewLift – Wherever You Are
190+ people globally across 6 key locations – ViewLift makes content streaming possible everywhere.
Recognitions
An Award-Winning Player
ViewLift is consistently recognized for its performance and excellence. Our accolades are a testament to utmost customer satisfaction.
Hit The Play Button to Streaming Success
