Personalization Powered by Google Vertex AI

ViewLift's AI‑Powered Personalization solution is engineered specifically for sports, media, and entertainment brands—where user preferences shift quickly, content volume is vast, and engagement is everything.

It understands the KPIs that matter in OTT—ARPU, watch time, session duration, churn risk, content recency, and viewer loyalty. The AI leverages these insights to drive decisions about what content is surfaced to each user, adapting in real time to individual behaviors and platform-wide trends.

Whether your viewers are binge-watching, catching a live match, or exploring new releases, the system ensures they’re always met with content that feels curated just for them—ultimately boosting satisfaction, retention, and monetization.

AI-powered recommendations guide viewers to the content that truly resonates, reducing friction and enhancing the experience. Whether it’s a high-stakes live event, trending new release, or an overlooked favorite, the system surfaces the right content at the right moment.

These tailored interactions deliver measurable, data-driven results. Viewers stay longer, return more often, and explore deeper. This leads to increased watch time, higher conversion rates, and greater lifetime value—while minimizing churn. With AI‑Powered Personalization, discovery becomes not just smarter, but more impactful for your audience and your business.

ViewLift's AI‑Powered Personalization is deeply integrated into your existing infrastructure—across web, mobile apps, CTV platforms, and user profiles—ensuring that every fan interaction is met with timely, relevant content recommendations.

Whether your viewers are switching between devices or returning after a break, the personalization engine maintains continuity by adapting in real time to their behaviors and preferences. This cross-platform consistency not only enhances the user experience but also builds engagement and loyalty across the entire streaming journey.