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ViewLift Expands Distribution with Launch on Comcast’s Xfinity and Xumo; Appoints Charles Mellilo as Chief Business Officer

ViewLift Expands Distribution with Launch on Comcast’s Xfinity and Xumo; Appoints Charles Mellilo as Chief Business Officer

ViewLift, a global leader in digital solutions for sports and media content owners, today announced a significant expansion of its distribution network with its launch on Comcast’s Xfinity and Xumo platforms. In tandem with this strategic rollout, ViewLift has appointed Charles Mellilo as Chief Business Officer, where he will lead the company’s global business development and marketing efforts.
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ViewLift Expands Distribution with Launch on Comcast’s Xfinity and Xumo; Appoints Charles Mellilo as Chief Business Officer

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Op-ed: Will Tuesday be Diamond Sports Group’s last shot?
Media Coverage
June 17, 2024

Op-ed: Will Tuesday be Diamond Sports Group’s last shot?

Friday night, Diamond Sports Group asked its bankruptcy court in Texas for an emergency hearing on Tuesday, in an attempt to force MLB, NHL and NBA to change the leagues’ negotiating positions so DSG can continue to carry the local live games of nearly half of each league’s teams.

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Pushologies Partners with ViewLift to Enhance Digital Content Delivery for Organizations Across the Globe
Press Release
June 6, 2024

Pushologies Partners with ViewLift to Enhance Digital Content Delivery for Organizations Across the Globe

Pushologies, a leading provider of content-based personalised app engagement solutions, is excited to announce its strategic alliance with ViewLift, the sports and entertainment technology leader in end-to-end streaming and OTT solutions.

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How Can Sports Streaming Surpass Broadcast and Cable?
Media Coverage
April 22, 2024

How Can Sports Streaming Surpass Broadcast and Cable?

Dive into the future of sports streaming with industry experts Julie Neenan Souza, Chance Mason, and Matt Del Percio. Discover insights on interactivity, personalization, and groundbreaking partnerships at Streaming Media Connect 2024.

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Episode 29 of 'The Content & Media Matters Podcast' | Fabio Gallo, General Manager, Europe & Asia at ViewLift
Media Coverage
March 13, 2024

Episode 29 of 'The Content & Media Matters Podcast' | Fabio Gallo, General Manager, Europe & Asia at ViewLift

During this episode, he imparts valuable insights into the evolving landscape of Sports Video Streaming and the significant shifts in Sports Viewership within today's consumer environment.

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LIV Golf Touts ‘Any Shot, Any Time’ Viewing Experience; Adds Live Drone Tracer, New Storytelling Graphics
Media Coverage
March 7, 2024

LIV Golf Touts ‘Any Shot, Any Time’ Viewing Experience; Adds Live Drone Tracer, New Storytelling Graphics

Regardless of where you stand on the polarizing LIV Golf tour, one thing is not up for debate: LIV knows how to innovate. In its third season, LIV continues to deploy a cache of cutting-edge production technologies, including live drones, an F1-inspired “pylon” leaderboard graphic, analytics-driven virtual graphics, and live mics on players. Also new this season is its Any Shot, Any Time fan-engagement feature.

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