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ViewLift Powers New ROOT SPORTS Stream App for Seattle Mariners


ViewLift powers newly-relaunched National Hockey League TV apps to enhance fans’ at-home experience
“NHL” now available on Apple TV, Android TV, Fire TV and Roku Enables fans to customize user experience through unique UI, allowing them to choose favorite teams in order to tailor the homepage content feeds Offers on-

Winning Over GEN Z : How Sports Can Get Digitally Driven Fans To Care
Every generation holds multitudes of sports fans, but they don’t all engage in the same way. This is particularly true of Gen Z—the under-24-year-old digital natives who live and breathe through their smartphones and other non-TV devices.

REGULATING AI: CAN NEW LEGISLATION IMPOSE ORDER BEFORE IT’S TOO LATE?
Rick Allen is CEO of end-to-end video platform developer ViewLift. “The promise of AI and the risks from ill-considered regulation are two sides of the same coin,” he said. “AI is a blessing when it speeds a task and/or more comprehensively provides answers. In the streaming world, personalisation of

One on One with Rick Alessandri – ft. Rick Allen, CEO at Viewlift
This edition features Rick Alessandri talking with Rick Allen, CEO at ViewLift. ViewLift offers end-to-end video streaming and OTT solutions for sports, entertainment & others.

ViewLift’s Shraddha Pednekar wins the Stevie Bronze trophy for Female Business Service Executive of the Year
ViewLift, a global leader in end-to-end streaming and over-the-top (OTT) solutions is proud to announce that Shraddha Pednekar, ViewLift’s Chief Experience Officer, was awarded the Stevie Bronze Award trophy for female