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ViewLift Expands Distribution with Launch on Comcast’s Xfinity and Xumo; Appoints Charles Mellilo as Chief Business Officer


VENDOR PREDICTIONS FOR 2024: AI, CTV, FAST AND NICHE SPORTS
2024 will see almost every team and league exploring how to grow their global fanbase by making the most of star power and with immersive storytelling complementing the live action.

ViewLift is being used to build DTC solutions including for the NHL

ViewLift Streams Motorsport Event at Scale with Harmonic
Harmonic (NASDAQ: HLIT) today announced that digital content distribution platform ViewLift is now using Harmonic’s VOS®360 Media SaaS as its streaming video pipeline. Harmonic’s VOS360 SaaS offers unparalleled agility, resiliency, security and scalability, ensuring an outstanding viewing

How The Charter-Disney Deal Is Scrambling The TV Industry
“There’s been change in the ecosystem itself,” said ViewLift CEO Rick Allen, who has worked with teams such as the NHL’s Vegas Golden Knights and Washington Capitals among much else.

Monetising sports for sustained growth: A game every OTT platform can play
Discover how OTT platforms can unlock sustained growth by effectively monetizing sports content. Dive into the strategies and opportunities highlighted in this insightful article by Manik Bambha President at ViewLift on Business Insider.