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ViewLift Expands Distribution with Launch on Comcast’s Xfinity and Xumo; Appoints Charles Mellilo as Chief Business Officer

ViewLift Expands Distribution with Launch on Comcast’s Xfinity and Xumo; Appoints Charles Mellilo as Chief Business Officer

ViewLift, a global leader in digital solutions for sports and media content owners, today announced a significant expansion of its distribution network with its launch on Comcast’s Xfinity and Xumo platforms. In tandem with this strategic rollout, ViewLift has appointed Charles Mellilo as Chief Business Officer, where he will lead the company’s global business development and marketing efforts.
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ViewLift Expands Distribution with Launch on Comcast’s Xfinity and Xumo; Appoints Charles Mellilo as Chief Business Officer

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CXO of the week: Manik Bambha, Co- founder & President, Viewlift
Media Coverage
December 4, 2023

CXO of the week: Manik Bambha, Co- founder & President, Viewlift

In an interview with CiOL, Manik Bambha, Co-Founder & President, of ViewLift talked about his business operations and what are the plans for future expansion, and much more.

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ViewLift powers newly-relaunched National Hockey League TV apps to enhance fans’ at-home experience
Press Release
November 30, 2023

ViewLift powers newly-relaunched National Hockey League TV apps to enhance fans’ at-home experience

“NHL” now available on Apple TV, Android TV, Fire TV and Roku Enables fans to customize user experience through unique UI, allowing them to choose favorite teams in order to tailor the homepage content feeds Offers on-

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Winning Over GEN Z : How Sports Can Get Digitally Driven Fans To Care
Media Coverage
November 30, 2023

Winning Over GEN Z : How Sports Can Get Digitally Driven Fans To Care

Every generation holds multitudes of sports fans, but they don’t all engage in the same way. This is particularly true of Gen Z—the under-24-year-old digital natives who live and breathe through their smartphones and other non-TV devices.

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REGULATING AI: CAN NEW LEGISLATION IMPOSE ORDER BEFORE IT’S TOO LATE?
Media Coverage
November 27, 2023

REGULATING AI: CAN NEW LEGISLATION IMPOSE ORDER BEFORE IT’S TOO LATE?

Rick Allen is CEO of end-to-end video platform developer ViewLift. “The promise of AI and the risks from ill-considered regulation are two sides of the same coin,” he said. “AI is a blessing when it speeds a task and/or more comprehensively provides answers. In the streaming world, personalisation of

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One on One with Rick Alessandri – ft. Rick Allen, CEO at Viewlift
Media Coverage
November 15, 2023

One on One with Rick Alessandri – ft. Rick Allen, CEO at Viewlift

This edition features Rick Alessandri talking with Rick Allen, CEO at ViewLift. ViewLift offers end-to-end video streaming and OTT solutions for sports, entertainment & others.

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