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ViewLift Expands Distribution with Launch on Comcast’s Xfinity and Xumo; Appoints Charles Mellilo as Chief Business Officer

ViewLift Expands Distribution with Launch on Comcast’s Xfinity and Xumo; Appoints Charles Mellilo as Chief Business Officer

ViewLift, a global leader in digital solutions for sports and media content owners, today announced a significant expansion of its distribution network with its launch on Comcast’s Xfinity and Xumo platforms. In tandem with this strategic rollout, ViewLift has appointed Charles Mellilo as Chief Business Officer, where he will lead the company’s global business development and marketing efforts.
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ViewLift Expands Distribution with Launch on Comcast’s Xfinity and Xumo; Appoints Charles Mellilo as Chief Business Officer

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ViewLift’s Shraddha Pednekar wins the Stevie Bronze trophy for Female Business Service Executive of the Year
Press Release
November 13, 2023

ViewLift’s Shraddha Pednekar wins the Stevie Bronze trophy for Female Business Service Executive of the Year

ViewLift, a global leader in end-to-end streaming and over-the-top (OTT) solutions is proud to announce that Shraddha Pednekar, ViewLift’s Chief Experience Officer, was awarded the Stevie Bronze Award trophy for female

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UX Evolution in Live Sports Streams
Media Coverage
November 13, 2023

UX Evolution in Live Sports Streams

On a panel at the recent NAB NY show titled “Game Changers – UX Evolution in Live Sports Streams,” Rick Allen from ViewLift, Scott Morris from Agilis Quantum, and Lawrence Chan of LiveLike discussed the state of UI and UX for live sports and engagement. They focused on the importance of low latency

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Netflix To Stream Live Tennis Exhibition Between Rafael Nadal And Carlos Alcaraz
Media Coverage
November 12, 2023

Netflix To Stream Live Tennis Exhibition Between Rafael Nadal And Carlos Alcaraz

Although Netflix has not actively pursued any major live sports rights, they seem to have adopted a strategy of creating its own in-house sporting events,” says Rick Allen, ViewLift CEO. “The Netflix documentary ‘Break Point’, tennis’ answer

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Vegas Golden Knights’ Direct-to-Consumer Service is a Winner Off the Ice
Media Coverage
November 7, 2023

Vegas Golden Knights’ Direct-to-Consumer Service is a Winner Off the Ice

ViewLift announces that early stats for the KnightTime+ over-the-top (OTT) direct-to- consumer streaming apps it has built for Stanley Cup Champion Vegas Golden Knights, have already exceeded season-long targets in just the opening days of the season, with sign-ups now at 3x the forecast for the entire season.

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ViewLift Announces LIV Golf Plus App Now Available on Roku and Samsung Smart TVs
Press Release
October 26, 2023

ViewLift Announces LIV Golf Plus App Now Available on Roku and Samsung Smart TVs

Fans around the globe can enjoy LIV Golf coverage, including this week’s season-ending LIV Golf Team Championship, October 20-22 New York, 20 October, 2023 – ViewLift, a global leader in end-to-end streaming and

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