ViewLift powers LIV Golf+ launch on LG Smart TVs for the upcoming Valderrama and London tournaments
ViewLift, a global leader in end-to-end streaming and over-the-top (OTT) solutions, is excited to announce the launch of new features for the best-in-class LIV Golf+ Smart TV app. In addition, the app is being made available
The New Order Cometh: Decoding the Economics of Sports DTC Platforms
The emergence of Internet streaming, and the resulting rise in cord cutting has hit traditional pay-TV subscriptions hard – US cable networks lost 6,250,000 subscribers in 2022, up from 5,585,000 in 2021
Sports OTT Summit: ViewLift® CEO Rick Allen goes deep into streaming trends for live sport
In conversation with SVG Europe content editor Jo Ruddock, ViewLift® chief executive Rick Allen discusses his career and the changing sports media landscape around the world.
Afloat in choppy waters: How media companies can weather the coming recession
A well-written article by Manik Bambha, Co-Founder & President of ViewLift® on CRN How media companies can weather the coming recession. So, what does this recession mean for media companies? On the face of it, the outlook seems gloomy. 2020 saw record layoffs, with over 16,000 jobs lost in the US
Everyone’s a player: How OTT platforms can boost fan engagement to stay ahead of the competition
In the latest article on SVG, Manik Bambha, President at ViewLift, provides valuable insights on how OTT platforms can enhance fan engagement and maintain a competitive edge in the industry.