- NEWS & INSIGHTS >
- NEWS

ViewLift Powers New ROOT SPORTS Stream App for Seattle Mariners


Is local live streaming the future of professional sports?
The addition of local live streaming is a relatively new development in professional sports and comes at a time when the business model for many regional sports networks (RSNs) is collapsing due to cord-cutting and other market forces.

Hypercompetitive Cloud Market a Blessing for Cloud Native OTT Platforms
Manik Bambha, Co-Founder at ViewLift discusses at Analytics India Magazine how the increasingly competitive cloud computing market is also opening up new opportunities for OTT content owners.

ViewLift® Welcomes Video Streaming Veteran Jeff Douglas as Chief Customer Officer; Announces Participation in Major Industry Events
ViewLift, a global leader in end-to-end streaming and OTT solutions, is excited to announce that Jeff Douglas will be joining the company as Chief Customer Officer on April 24. Jeff brings over 16 years of experience in creating

ViewLift powers LIV Golf+ launch on LG Smart TVs for the upcoming Valderrama and London tournaments
ViewLift, a global leader in end-to-end streaming and over-the-top (OTT) solutions, is excited to announce the launch of new features for the best-in-class LIV Golf+ Smart TV app. In addition, the app is being made available

The New Order Cometh: Decoding the Economics of Sports DTC Platforms
The emergence of Internet streaming, and the resulting rise in cord cutting has hit traditional pay-TV subscriptions hard – US cable networks lost 6,250,000 subscribers in 2022, up from 5,585,000 in 2021