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ViewLift Expands Distribution with Launch on Comcast’s Xfinity and Xumo; Appoints Charles Mellilo as Chief Business Officer

ViewLift Expands Distribution with Launch on Comcast’s Xfinity and Xumo; Appoints Charles Mellilo as Chief Business Officer

ViewLift, a global leader in digital solutions for sports and media content owners, today announced a significant expansion of its distribution network with its launch on Comcast’s Xfinity and Xumo platforms. In tandem with this strategic rollout, ViewLift has appointed Charles Mellilo as Chief Business Officer, where he will lead the company’s global business development and marketing efforts.
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ViewLift Expands Distribution with Launch on Comcast’s Xfinity and Xumo; Appoints Charles Mellilo as Chief Business Officer

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Playing to your audience: How to make pub streaming a profitable revenue stream for content owners
Media Coverage
September 3, 2023

Playing to your audience: How to make pub streaming a profitable revenue stream for content owners

A well-written article by Fabio Gallo, General Manager, Europe & Asia at ViewLift on SVG Europe on How to make pub streaming a profitable revenue stream for content owners.

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Vegas Golden Knights Partners With ViewLift® To Stream Games Beginning This Season
Press Release
August 24, 2023

Vegas Golden Knights Partners With ViewLift® To Stream Games Beginning This Season

Stanley Cup Champion Vegas Golden Knights and sports streaming powerhouse ViewLift today announced a multi-year partnership to stream all locally-broadcast Vegas Golden Knights games live on major devices, reaching NHL

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A new cash cow: How DTC can maximise sports franchises’ ad revenue
Media Coverage
August 16, 2023

A new cash cow: How DTC can maximise sports franchises’ ad revenue

Learn how sports franchises can supercharge their ad revenue through Direct-to-Consumer strategies. Delve into the expert insights shared by Manik Bambha, President at ViewLift, in an enlightening feature on AFAQ. Explore the transformative strategies and opportunities presented in this article,

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How easy screen switching benefits OTT brands and consumers
Media Coverage
August 8, 2023

How easy screen switching benefits OTT brands and consumers

Step into the world of OTT entertainment where seamless device switching is revolutionizing the game. Learn how this enhancement redefines viewer experiences, boosting engagement, loyalty, and driving growth for brands. Discover the key to unlocking success in the dynamic digital streaming

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Q&A With Rick Allen, CEO Of ViewLift
Media Coverage
August 2, 2023

Q&A With Rick Allen, CEO Of ViewLift

In an interview with Martechvibe, Rick Allen, CEO of ViewLift, spoke about the industry’s areas of disruption and growth, including the broadcasting and cable influence, private-equity deals, new revenue streams for content owners, and the impact on the fan experience.

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