Why and how are Indian broadcasters tapping sports beyond cricket?
Manik Bambha, President at ViewLift shares thoughtful insights on afaqs about how Indian broadcasters diversifying into non-cricket sports to capture the growing demand of sports viewership
Measure, target, protect: How content publishers can maximize ad revenue
Unlocking the Full Potential of Ad Revenue for Content Publishers: Manik Bambha’s expert insights on Financial Express. In this article, Bambha delves into the crucial elements of ad targeting, performance measurement, and placement protection that publishers need to focus on to increase their
80% Stay Loyal to Businesses Offering Personalisation in the Streaming Era
An insightful article by Fabio Gallo, GM of Europe & Asia at ViewLift, on how AI and ML improve video OTT streaming, personalization, and viewer experience.
Customer Acquisition: Can Sports Streaming Become VOD Platforms’ Winning Strategy?
Discover how VOD platforms can leverage the allure of live sports to captivate untapped audiences while using other genres to cement their interest. This media coverage unveils the winning strategy of infusing sports content into growth plans, offering insights that transcend the ordinary. Dive into the
Regional sports networks’ restructuring can strengthen sports
Diamond Sports Group’s bankruptcy has negative impacts on the sports industry but here’s an alternative angle on how this challenging situation can lead to new opportunities for growth and innovation. Rick Allen, CEO at ViewLift writes in Sports Business Journal about how to turn the crisis into