Space City Home Network's Streaming Platform Gains Early Momentum with the Houston Rockets ahead of Astros Spring Training
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A new cash cow: How DTC can maximise sports franchises’ ad revenue
Learn how sports franchises can supercharge their ad revenue through Direct-to-Consumer strategies. Delve into the expert insights shared by Manik Bambha, President at ViewLift, in an enlightening feature on AFAQ. Explore the transformative strategies and opportunities presented in this article,
How easy screen switching benefits OTT brands and consumers
Step into the world of OTT entertainment where seamless device switching is revolutionizing the game. Learn how this enhancement redefines viewer experiences, boosting engagement, loyalty, and driving growth for brands. Discover the key to unlocking success in the dynamic digital streaming
Q&A With Rick Allen, CEO Of ViewLift
In an interview with Martechvibe, Rick Allen, CEO of ViewLift, spoke about the industry’s areas of disruption and growth, including the broadcasting and cable influence, private-equity deals, new revenue streams for content owners, and the impact on the fan experience.
My own personal space: AB testing OTT experiences for user engagement, inclusion and growth
Delivering a personalized experience is a top priority for every OTT service. Traditionally, this has been achieved by asking viewers questions – their favourite movie genre, sport, actor, player, viewing time and so on. The trouble is that, as data privacy becomes a pressing issue, fewer people want to
Is local live streaming the future of professional sports?
The addition of local live streaming is a relatively new development in professional sports and comes at a time when the business model for many regional sports networks (RSNs) is collapsing due to cord-cutting and other market forces.