My own personal space: AB testing OTT experiences for user engagement, inclusion and growth
Delivering a personalized experience is a top priority for every OTT service. Traditionally, this has been achieved by asking viewers questions – their favourite movie genre, sport, actor, player, viewing time and so on. The trouble is that, as data privacy becomes a pressing issue, fewer people want to
Is local live streaming the future of professional sports?
The addition of local live streaming is a relatively new development in professional sports and comes at a time when the business model for many regional sports networks (RSNs) is collapsing due to cord-cutting and other market forces.
Hypercompetitive Cloud Market a Blessing for Cloud Native OTT Platforms
Manik Bambha, Co-Founder at ViewLift discusses at Analytics India Magazine how the increasingly competitive cloud computing market is also opening up new opportunities for OTT content owners.
ViewLift® Welcomes Video Streaming Veteran Jeff Douglas as Chief Customer Officer; Announces Participation in Major Industry Events
ViewLift, a global leader in end-to-end streaming and OTT solutions, is excited to announce that Jeff Douglas will be joining the company as Chief Customer Officer on April 24. Jeff brings over 16 years of experience in creating
ViewLift powers LIV Golf+ launch on LG Smart TVs for the upcoming Valderrama and London tournaments
ViewLift, a global leader in end-to-end streaming and over-the-top (OTT) solutions, is excited to announce the launch of new features for the best-in-class LIV Golf+ Smart TV app. In addition, the app is being made available