FEATURED NEWS
A Bigger Tent Makes a Happier Home

A Bigger Tent Makes a Happier Home

In late spring, we announced that ViewLift would become a part of DAZN; that deal has formally closed, so we are officially (as the logo above indicates) “a DAZN company”. In thanking my Chairman Ted Leonsis, our Board, colleagues, shareholders and clients for this now 19-year journey; and Sir Leonard Blavatnik, Shay Segev and our new colleagues at DAZN for their confidence in our future, I also want to lay out why we took this step and how it intersects with broader trends in technology, media and especially sports.
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A Bigger Tent Makes a Happier Home

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ViewLift® Bolsters Commitment to European Market with Leadership Hire and Industry Keynote
Press Release
January 30, 2023

ViewLift® Bolsters Commitment to European Market with Leadership Hire and Industry Keynote

ViewLift, a global leader in end-to-end streaming and OTT solutions, today announced vital moves in Europe as part of the company’s commitment to revolutionizing content consumption and OTT viewer engagement and retention

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Direct to consumer: Viewlift® looks at the impact of federation and club ownership on sports broadcasting
Media Coverage
January 30, 2023

Direct to consumer: Viewlift® looks at the impact of federation and club ownership on sports broadcasting

Rick Allen CEO of ViewLift®at SVG Europe talks about the impact of the federation and club ownership on sports broadcasting.

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Chalk, meet cheese: the complementary roles of linear and DTC distribution models
Media Coverage
January 28, 2023

Chalk, meet cheese: the complementary roles of linear and DTC distribution models

Rick Allen, CEO of ViewLift® writes a great article on Financial Express about the complementary roles of linear and DTC distribution models.

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Personalisation of content is our core feature
Media Coverage
January 23, 2023

Personalisation of content is our core feature

Manik Bambha, Co-Founder & President of ViewLift in a conversation with Indian Television talks about ViewLift’s core feature and how ViewLift enables the extremely popular OTT platform for Bengali content- Hoichoi, among others such as…

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OTT aggregators- Should your DTC streaming service jump on the bandwagon?
Media Coverage
January 19, 2023

OTT aggregators- Should your DTC streaming service jump on the bandwagon?

Mahesh Kumar, Sr. Digital Marketing Manager at ViewLift, shares his thoughts on Brand Equity, about OTT aggregators- Should your DTC streaming service jump on the bandwagon?

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