FEATURED NEWS
ViewLift Expands Distribution with Launch on Comcast’s Xfinity and Xumo; Appoints Charles Mellilo as Chief Business Officer

ViewLift Expands Distribution with Launch on Comcast’s Xfinity and Xumo; Appoints Charles Mellilo as Chief Business Officer

ViewLift, a global leader in digital solutions for sports and media content owners, today announced a significant expansion of its distribution network with its launch on Comcast’s Xfinity and Xumo platforms. In tandem with this strategic rollout, ViewLift has appointed Charles Mellilo as Chief Business Officer, where he will lead the company’s global business development and marketing efforts.
Read More
ViewLift Expands Distribution with Launch on Comcast’s Xfinity and Xumo; Appoints Charles Mellilo as Chief Business Officer

News

Select a category chevron-down
Data Is the Key to Direct-to-Consumer Success for Sports Streamers
Media Coverage
November 5, 2022

Data Is the Key to Direct-to-Consumer Success for Sports Streamers

®ViewLift CEO, Rick Allen at NAB Streaming Summit with great panelists Fabio Gallo from LaLiga Tech, Riccardo Quaglia talk about why Sports streaming platforms need to stay current and relevant by prioritizing a direct-to-consumer approach. In the end, DTC is the only distribution method providing the

read more
OTT media is fast becoming an essential category for app developers, advertisers
Media Coverage
October 27, 2022

OTT media is fast becoming an essential category for app developers, advertisers

In an exclusive interaction with MediaBrief, Manik Bambha, Co-founder and President of ViewLift®, speaks about the company’s India journey and its partnership with multiple regional OTT platforms.

read more
Los algoritmos categorizan a las personas, y puede que a muchas no les guste el resultado
Media Coverage
October 21, 2022

Los algoritmos categorizan a las personas, y puede que a muchas no les guste el resultado

Rick Allen considera que la regulación de estos sistemas es uno de los grandes desafíos a los que se enfrentan las sociedades democráticas. Está claro que estos organismos afectan a nuestras vidas de muchas maneras y lo harán aún más en el futuro. Si combinas la falta de transparencia de

read more
ViewLift® Roars into Q4 with New Award Nomination, Conference Keynotes and Key New Clients
Press Release
October 20, 2022

ViewLift® Roars into Q4 with New Award Nomination, Conference Keynotes and Key New Clients

Despite choppy global economic seas, ViewLift®, a global leader in end-to-end streaming and OTT solutions, today announced new activities on multiple continents: shortlisting for a prestigious industry award; twin thought-

read more
Monumental Sports names new NBCSW GM, eyes new streaming platform
Media Coverage
October 20, 2022

Monumental Sports names new NBCSW GM, eyes new streaming platform

Media industry veteran Friday Abernethy, who on Thursday was named the general manager of NBC Sports Washington, said the look and feel of game broadcasts and other programming on the network — as well as the ways in which fans can access that content — will be largely the same as it was

read more