How content delivery can boost profits for OTT platforms
Manik Bambha, Co-Founder at ViewLift writes on Financial Express on how content delivery can boost profits for OTT platforms. Manik provides valuable insights into the significance of effective content delivery strategies in maximizing profits for OTT.
Aggregation vs going it alone: How sports franchises can get the most out of OTT streaming
“Gain an Edge in OTT Streaming: A Comprehensive Guide for Sports Franchises on Maximizing Reach Through Aggregation and Solo Approaches” Explore the intriguing perspectives and practical strategies by Fabio Gallo, GM, ViewLift in his article on Times Of India.
Crystal-gazing into OTT ecosystem in 2023: From sports streaming to Metaverse
Manik Bambha, Co-Founder & President at ViewLift®, says on Adgully that young people will move more to streaming because now they can get sports, news, and entertainment in one or two apps and can watch on demand on their phones and smartphones. “The older audience will move when they want
Crystal-gazing into 2023: Streaming challenges – Piracy to password-sharing
Manik Bambha, Co-Founder & President at ViewLift®, in an interview with Adgully says In 2023 more TVs will be smart, and there will be more consumption on the TV apps instead of phones. Short-form content and 9:16 will be watched on phones and long-form content and sports will be more
How OTT Platforms Benefit from Cloud Wars
An insightful article by Manik on MarTechVibe to learn more about How OTT Platforms are Revolutionizing the Future of Streaming.