ViewLift Expands Distribution with Launch on Comcast’s Xfinity and Xumo; Appoints Charles Mellilo as Chief Business Officer
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The power of streaming in sports, according to Viewlift®
Rick Allen, CEO at ViewLift®, talks about The power of streaming in sports, according to Viewlift® Sports monitoring has had different media in our recent history, among which television has probably been the most prominent to date. It is the power of the moving image, the closest thing to real life. Now,
It’s Time to Embrace Personalization and Education in Your OTT Advertising Model
Many forward-thinking advertisers, however, have found an OTT (over-the-top, or direct-streaming) solution to spark their ad engagement by focusing their budget on personalized and informational OTT advertising. Some 31% of respondents to a PwC survey said easy, personalized content
ViewLift® Launches Clients on VIZIO TV
ViewLift®, a global leader in end-to-end streaming and OTT solutions, announced the deployment of Here TV and MyOutdoorTV apps on VIZIO’s SmartCast platform. VIZIO’s SmartCast platform currently has 15+ million active
What drives piracy in the OTT industry?
A well-written article by Saurabh Saxena, Sr. Solution Architect at ViewLift® on Economic Times on what drives piracy in the OTT industry. Unfortunately, it hasn’t happened. Digital piracy costs the US movie industry between $40 and $97.1 billion a year.
Rick Allen reveals tech’s biggest challenges ahead of Madrid visit
Ahead of his visit to Madrid for the annual SportsPro OTT Summit this week, Rick – a former corporate lawyer – spoke to the Euro Weekly News about all things tech – all starting with that pesky E key…