Hybrid OTT Monetisation Models: The Best Route to Profitability
Shraddha Pednekar, CXO at ViewLift® writes on Financial Express (India) about How Hybrid OTT Monetization models are the best route to profitability. As OTT platforms grow prolifically, so does the number of viewers who are “cutting the cord.” It’s estimated that, by the end-2022, 55.1 million people will
Data Is the Key to Direct-to-Consumer Success for Sports Streamers
®ViewLift CEO, Rick Allen at NAB Streaming Summit with great panelists Fabio Gallo from LaLiga Tech, Riccardo Quaglia talk about why Sports streaming platforms need to stay current and relevant by prioritizing a direct-to-consumer approach. In the end, DTC is the only distribution method providing the
OTT media is fast becoming an essential category for app developers, advertisers
In an exclusive interaction with MediaBrief, Manik Bambha, Co-founder and President of ViewLift®, speaks about the company’s India journey and its partnership with multiple regional OTT platforms.
Los algoritmos categorizan a las personas, y puede que a muchas no les guste el resultado
Rick Allen considera que la regulación de estos sistemas es uno de los grandes desafíos a los que se enfrentan las sociedades democráticas. Está claro que estos organismos afectan a nuestras vidas de muchas maneras y lo harán aún más en el futuro. Si combinas la falta de transparencia de
ViewLift® Roars into Q4 with New Award Nomination, Conference Keynotes and Key New Clients
Despite choppy global economic seas, ViewLift®, a global leader in end-to-end streaming and OTT solutions, today announced new activities on multiple continents: shortlisting for a prestigious industry award; twin thought-