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ViewLift Expands Distribution with Launch on Comcast’s Xfinity and Xumo; Appoints Charles Mellilo as Chief Business Officer

ViewLift Expands Distribution with Launch on Comcast’s Xfinity and Xumo; Appoints Charles Mellilo as Chief Business Officer

ViewLift, a global leader in digital solutions for sports and media content owners, today announced a significant expansion of its distribution network with its launch on Comcast’s Xfinity and Xumo platforms. In tandem with this strategic rollout, ViewLift has appointed Charles Mellilo as Chief Business Officer, where he will lead the company’s global business development and marketing efforts.
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ViewLift Expands Distribution with Launch on Comcast’s Xfinity and Xumo; Appoints Charles Mellilo as Chief Business Officer

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OTT aggregators- Should your DTC streaming service jump on the bandwagon?
Media Coverage
January 19, 2023

OTT aggregators- Should your DTC streaming service jump on the bandwagon?

Mahesh Kumar, Sr. Digital Marketing Manager at ViewLift, shares his thoughts on Brand Equity, about OTT aggregators- Should your DTC streaming service jump on the bandwagon?

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SBJ Dealmakers: Entrepreneurs discuss current startup landscape
Media Coverage
January 12, 2023

SBJ Dealmakers: Entrepreneurs discuss current startup landscape

Becoming an entrepreneur is all about the startup and investment landscapes that can be different for everyone. On the final day of SBJ Dealmakers, a panel consisting of ViewLift Co-founder and CEO Rick Allen, Players Health Founder and CEO Tyrre Burks, Sportsbox AI Founder and CEO Jeehae Lee and

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ViewLift® partners with Bitmovin to enhance viewing experiences for global audiences
Press Release
January 11, 2023

ViewLift® partners with Bitmovin to enhance viewing experiences for global audiences

ViewLift®, a global leader in end-to-end streaming and OTT solutions, has entered into a multi-year partnership with Bitmovin. The collaboration bolsters ViewLift’s full-cycle content distribution and monetization capabilities by

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Key reasons why broadcasters must integrate OTT into their distribution strategy
Media Coverage
December 23, 2022

Key reasons why broadcasters must integrate OTT into their distribution strategy

A great article written by CEO, Rick Allen on Express Computer on why broadcasters must integrate OTT into their distribution strategy. According to Deloitte’s 2022 Technology, Media, and Telecommunications predictions report, India’s OTT space is expected to grow at a CAGR of more

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Anyone can be a creator: The democratisation of live streaming
Media Coverage
December 17, 2022

Anyone can be a creator: The democratisation of live streaming

Sujith Vellat, CTO at ViewLift® writes on Financial Express that Anyone can be a creator: The democratization of live streaming. According to him the evolution of technology – from cameras to the Internet – has allowed everyone to capture video, as things happen.

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