Beyond the surface: Finding the perfect video player for OTT platforms
The great article by Manik Bambha, President of ViewLift on Indian Television, emphasize on emerging trends and technologies in video players that can enhance the user experience and drive engagement.
Why and how are Indian broadcasters tapping sports beyond cricket?
Manik Bambha, President at ViewLift shares thoughtful insights on afaqs about how Indian broadcasters diversifying into non-cricket sports to capture the growing demand of sports viewership
Measure, target, protect: How content publishers can maximize ad revenue
Unlocking the Full Potential of Ad Revenue for Content Publishers: Manik Bambha’s expert insights on Financial Express. In this article, Bambha delves into the crucial elements of ad targeting, performance measurement, and placement protection that publishers need to focus on to increase their
80% Stay Loyal to Businesses Offering Personalisation in the Streaming Era
An insightful article by Fabio Gallo, GM of Europe & Asia at ViewLift, on how AI and ML improve video OTT streaming, personalization, and viewer experience.
Customer Acquisition: Can Sports Streaming Become VOD Platforms’ Winning Strategy?
Discover how VOD platforms can leverage the allure of live sports to captivate untapped audiences while using other genres to cement their interest. This media coverage unveils the winning strategy of infusing sports content into growth plans, offering insights that transcend the ordinary. Dive into the