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ViewLift Expands Distribution with Launch on Comcast’s Xfinity and Xumo; Appoints Charles Mellilo as Chief Business Officer

ViewLift Expands Distribution with Launch on Comcast’s Xfinity and Xumo; Appoints Charles Mellilo as Chief Business Officer

ViewLift, a global leader in digital solutions for sports and media content owners, today announced a significant expansion of its distribution network with its launch on Comcast’s Xfinity and Xumo platforms. In tandem with this strategic rollout, ViewLift has appointed Charles Mellilo as Chief Business Officer, where he will lead the company’s global business development and marketing efforts.
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ViewLift Expands Distribution with Launch on Comcast’s Xfinity and Xumo; Appoints Charles Mellilo as Chief Business Officer

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Thriving in the smart TV ecosystem what content owners need
Media Coverage
February 2, 2023

Thriving in the smart TV ecosystem what content owners need

Building smart TV apps are no cakewalk. But no-code platforms can accelerate your move to smart TV, letting you expand your viewer base with the least effort and the highest returns.

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ViewLift® Bolsters Commitment to European Market with Leadership Hire and Industry Keynote
Press Release
January 30, 2023

ViewLift® Bolsters Commitment to European Market with Leadership Hire and Industry Keynote

ViewLift, a global leader in end-to-end streaming and OTT solutions, today announced vital moves in Europe as part of the company’s commitment to revolutionizing content consumption and OTT viewer engagement and retention

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Direct to consumer: Viewlift® looks at the impact of federation and club ownership on sports broadcasting
Media Coverage
January 30, 2023

Direct to consumer: Viewlift® looks at the impact of federation and club ownership on sports broadcasting

Rick Allen CEO of ViewLift®at SVG Europe talks about the impact of the federation and club ownership on sports broadcasting.

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Chalk, meet cheese: the complementary roles of linear and DTC distribution models
Media Coverage
January 28, 2023

Chalk, meet cheese: the complementary roles of linear and DTC distribution models

Rick Allen, CEO of ViewLift® writes a great article on Financial Express about the complementary roles of linear and DTC distribution models.

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Personalisation of content is our core feature
Media Coverage
January 23, 2023

Personalisation of content is our core feature

Manik Bambha, Co-Founder & President of ViewLift in a conversation with Indian Television talks about ViewLift’s core feature and how ViewLift enables the extremely popular OTT platform for Bengali content- Hoichoi, among others such as…

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