Space City Home Network's Streaming Platform Gains Early Momentum with the Houston Rockets ahead of Astros Spring Training
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ViewLift® partners with Bitmovin to enhance viewing experiences for global audiences
ViewLift®, a global leader in end-to-end streaming and OTT solutions, has entered into a multi-year partnership with Bitmovin. The collaboration bolsters ViewLift’s full-cycle content distribution and monetization capabilities by
Key reasons why broadcasters must integrate OTT into their distribution strategy
A great article written by CEO, Rick Allen on Express Computer on why broadcasters must integrate OTT into their distribution strategy. According to Deloitte’s 2022 Technology, Media, and Telecommunications predictions report, India’s OTT space is expected to grow at a CAGR of more
Anyone can be a creator: The democratisation of live streaming
Sujith Vellat, CTO at ViewLift® writes on Financial Express that Anyone can be a creator: The democratization of live streaming. According to him the evolution of technology – from cameras to the Internet – has allowed everyone to capture video, as things happen.
The power of streaming in sports, according to Viewlift®
Rick Allen, CEO at ViewLift®, talks about The power of streaming in sports, according to Viewlift® Sports monitoring has had different media in our recent history, among which television has probably been the most prominent to date. It is the power of the moving image, the closest thing to real life. Now,
It’s Time to Embrace Personalization and Education in Your OTT Advertising Model
Many forward-thinking advertisers, however, have found an OTT (over-the-top, or direct-streaming) solution to spark their ad engagement by focusing their budget on personalized and informational OTT advertising. Some 31% of respondents to a PwC survey said easy, personalized content