Sports OTT Summit: Fan engagement, monetisation and Web 3.0 top the agenda in Paris
Sessions began at The SVG Europe Sports OTT Summit, sponsored by ViewLift®, with a high-level debate on the State of the Streaming Nation, with panelists agreeing that one-size no longer fits all when it comes to content and that OTT provides huge opportunities for personalisation and fan
Mixed Martial Arts League Goes OTT
Launched in 2012 as the World Series of Fighting, the PFL is using backend video technology from ®ViewLift to power its digital platforms and bring MMA action, behind-the-scenes footage and statistics and metrics to fans worldwide.
The Three Phases of Growing a Global DTC Sports Streaming Service
At this year’s NAB Streaming Summit, ViewLift® CEO Rick Allen, moderated a panel of industry experts, including Fabio Gallo from LaLiga Tech, Riccardo Quaglia from the Italian Basketball League (LNP) and Andy Wasef from the National Basketball Association (NBA), and discussed the benefits of using dat
OTT Is Revolutionizing Advertising. Here’s Why You Should Make the Switch
It’s time to rely on OTT says ®ViewLift, Co-Founder and President Manik Bhambha. Advertisers need to ensure their content is automatically featured and optimized to resonate with the audience no matter what device they are using. Losing the audience’s attention or interest is now a recipe for disaster.
Live Streaming on OTT platforms going beyond sports and reality?
Live-streamed sporting events have consistently brought in massive viewership for OTT platforms. The 2022 Asia Cup match between India and Pakistan on Sunday (September 4) was watched by 1.4 crore viewers on the streaming platform Disney+