It’s Time Advertisers Change Their Approach to OTT Advertising—Here’s Why
Manik Bambha, Co-Founder and President of ViewLift® writes on TV Tech, Advertisers who want to acquire new businesses in 2022 need to ensure their content tells a story, is customized and educational and how advertisers must migrate from selling products to engaging their audiences in order to
Major League Rugby develops RugbyPass OTT platform
North American rugby union championship, which gets underway on 20 March, will live stream select matches via the online service, along with international games, highlights and exclusive behind-the-scenes content. In addition, live matches will be delivered via the ®ViewLift platform, an end-to-
Women deserve to have their voices heard in the workplace
“Women deserve to have their voices heard in the workplace” – A well-written article on WeAreTechWomen by Shraddha CXO of ®ViewLift. To women in tech, it’s time to move forward with confidence, even when it may seem challenging to do so. The numbers show you’re needed. And to tech companies
“The key to a good platform is that it is capable of learning and changing for the fans”
Rick Allen, CEO and Founder of ViewLift®, spoke with MARCA about the OTT industry, sporting events, and ViewLift’s® upcoming plans.
FIFA World Cup 2022: How JioCinema is manoeuvring its live streaming game after a fumble
Manik Bambha, President & Co-Founder at ViewLift® in an exclusive interview at The Economic Times says “Platforms like Disney+Hotstar know what to expect out of a particular sports event so they pre-scale the system a few hours before the event. When viewers log in, they have a seamless experience