It’s Time to Embrace Personalization and Education in Your OTT Advertising Model
Many forward-thinking advertisers, however, have found an OTT (over-the-top, or direct-streaming) solution to spark their ad engagement by focusing their budget on personalized and informational OTT advertising. Some 31% of respondents to a PwC survey said easy, personalized content
ViewLift® Launches Clients on VIZIO TV
ViewLift®, a global leader in end-to-end streaming and OTT solutions, announced the deployment of Here TV and MyOutdoorTV apps on VIZIO’s SmartCast platform. VIZIO’s SmartCast platform currently has 15+ million active
What drives piracy in the OTT industry?
A well-written article by Saurabh Saxena, Sr. Solution Architect at ViewLift® on Economic Times on what drives piracy in the OTT industry. Unfortunately, it hasn’t happened. Digital piracy costs the US movie industry between $40 and $97.1 billion a year.
Rick Allen reveals tech’s biggest challenges ahead of Madrid visit
Ahead of his visit to Madrid for the annual SportsPro OTT Summit this week, Rick – a former corporate lawyer – spoke to the Euro Weekly News about all things tech – all starting with that pesky E key…
Is sports streaming the big growth driver for streaming platforms now?
Manik Bambha, Co-Founder & President at ViewLift®, says, on this “This has been going on for a while. Disney owns ESPN. Amazon has been streaming prime-time sports like Thursday night football and Hotstar has been streaming Cricket. They are targeting different people in the family to make sure the