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ViewLift Expands Distribution with Launch on Comcast’s Xfinity and Xumo; Appoints Charles Mellilo as Chief Business Officer

ViewLift Expands Distribution with Launch on Comcast’s Xfinity and Xumo; Appoints Charles Mellilo as Chief Business Officer

ViewLift, a global leader in digital solutions for sports and media content owners, today announced a significant expansion of its distribution network with its launch on Comcast’s Xfinity and Xumo platforms. In tandem with this strategic rollout, ViewLift has appointed Charles Mellilo as Chief Business Officer, where he will lead the company’s global business development and marketing efforts.
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ViewLift Expands Distribution with Launch on Comcast’s Xfinity and Xumo; Appoints Charles Mellilo as Chief Business Officer

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Major League Rugby develops RugbyPass OTT platform
Media Coverage
May 16, 2022

Major League Rugby develops RugbyPass OTT platform

North American rugby union championship, which gets underway on 20 March, will live stream select matches via the online service, along with international games, highlights and exclusive behind-the-scenes content. In addition, live matches will be delivered via the ®ViewLift platform, an end-to-

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Women deserve to have their voices heard in the workplace
Media Coverage
May 16, 2022

Women deserve to have their voices heard in the workplace

“Women deserve to have their voices heard in the workplace” – A well-written article on WeAreTechWomen by Shraddha CXO of ®ViewLift. To women in tech, it’s time to move forward with confidence, even when it may seem challenging to do so. The numbers show you’re needed. And to tech companies

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“The key to a good platform is that it is capable of learning and changing for the fans”
Media Coverage
April 12, 2022

“The key to a good platform is that it is capable of learning and changing for the fans”

Rick Allen, CEO and Founder of ViewLift®, spoke with MARCA about the OTT industry, sporting events, and ViewLift’s® upcoming plans.

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FIFA World Cup 2022: How JioCinema is manoeuvring its live streaming game after a fumble
Media Coverage
February 12, 2022

FIFA World Cup 2022: How JioCinema is manoeuvring its live streaming game after a fumble

Manik Bambha, President & Co-Founder at ViewLift® in an exclusive interview at The Economic Times says “Platforms like Disney+Hotstar know what to expect out of a particular sports event so they pre-scale the system a few hours before the event. When viewers log in, they have a seamless experience

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National Broadcast Media Customers See Success in OTT AVOD Revenue Models
Press Release
December 24, 2021

National Broadcast Media Customers See Success in OTT AVOD Revenue Models

ViewLift’s industry-leading distribution platform responsible for uptick in the advertising-based video on demand monetization growth. NEW YORK — December 24, 2021 — ViewLift®, a global leader in end-to-end streaming and

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