Live Streaming on OTT platforms going beyond sports and reality?
Live-streamed sporting events have consistently brought in massive viewership for OTT platforms. The 2022 Asia Cup match between India and Pakistan on Sunday (September 4) was watched by 1.4 crore viewers on the streaming platform Disney+
Italian basketball league launches LNP Pass with ®ViewLift
Lega Nazionale Pallacanestro (LNP) – Italy’s basketball league – has announced a partnership with streaming platform ®ViewLift to broadcast the league across Amazon Fire TV, iOS TV and Roku.
LNP renews ViewLift® deal to continue offering LNP Pass
Italy’s top-flight professional basketball league, the Lega Nazionale Pallacanestro (LNP), has announced a multi-year contract extension with OTT solutions provider ViewLift®.
US Based ViewLift® promotes Shraddha Pednekar and Sujith Vellat as CXO and CTO
ViewLift®, an end-to-end streaming and OTT solutions provider, announced today the recent promotions of Shraddha Pednekar to CXO and Sujith Vellat to CTO. Viewlift® has brought together a strong team of people, including CXO-level leaders over the past few months.
It’s Time Advertisers Change Their Approach to OTT Advertising—Here’s Why
Manik Bambha, Co-Founder and President of ViewLift® writes on TV Tech, Advertisers who want to acquire new businesses in 2022 need to ensure their content tells a story, is customized and educational and how advertisers must migrate from selling products to engaging their audiences in order to