The launch of the PFL MMA App, which was first reported last week by SportsPro, will provide fans with year-round access to the league’s entire content library, including classic fights, behind-the-scenes footage and original programming from PFL Studios, the organisation’s production arm.
“ViewLift was the obvious choice when considering our complex requirements. We were immediately impressed by the flexibility and customization features of their platform,” said Jon Accarrino, Executive Director of Business Development at Bonneville Salt Lake.
“ViewLift helps Outdoor Sportsman Group distribute our exclusive, streaming service to a broader audience,” MyOutdoorTV Senior Vice President and General Manager, Sean Luxton said. “We are extremely pleased with our partnership and look forward to many successes.”
Manik Bambha, CTO of ViewLift, said in a prior statement, “We are glad to be associated with the development of the next big thing in India’s OTT space. Hoichoi will benefit from our extensive marketing, data and analytics tools that will help them enhance interaction with their audience.”
On Monday, the PFL and ViewLift officially announced a partnership that will allow the former to use the latter’s technology to increase fan accessibility to fights, fighters, statistics and behind-the-scenes footage.