With Today's Signing of the Tampa Bay Lightning, the Global Streaming Leader is the Digital Partner for 6 of the Last 7 Stanley Cup® winners
NEW YORK, May 14, 2025 /PRNewswire/ -- As the second round of the NHL playoffs – hockey's race for the Stanley Cup® – heads to its explosive conclusion, digital distribution powerhouse ViewLift announced the addition of another NHL team to its portfolio – the Tampa Bay Lightning. With the Bolts on board, ViewLift becomes the streaming provider for the winner of six of the last seven Stanley Cups®, marking its own championship run.
Stanley Cup® Champions over the last seven years have been the following teams, with ViewLift's clients indicated in bold:
| Season | Champion |
| 2023-2024 | Florida Panthers |
| 2022-2023 | Vegas Golden Knights |
| 2021-2022 | Colorado Avalanche |
| 2020-2021 | Tampa Bay Lightning |
| 2019-2020 | Tampa Bay Lightning |
| 2018-2019 | St. Louis Blues |
| 2017-2018 | Washington Capitals |
"Hockey fans love the game's non-stop action," said ViewLift's CEO, Rick Allen. "Even though the distribution of live sports has been disrupted by new technology and changing business models, the top clubs on the ice know that fans love the convenience of streaming, and that having a DTC service unlocks a level of actionable data they've never known – strengthening loyalties and increasing revenue. ViewLift salutes our recent Champions, and wishes all of the remaining teams the very best on the road to the Cup."
About ViewLift
ViewLift is a technology company providing digital solutions for content owners, with particular expertise in live and on-demand video distribution. With proprietary cloud-based technology, ViewLift powers digital platforms for sports, media, and entertainment brands worldwide. Its services include content management, multi-platform distribution, real-time analytics, viewer engagement tools, and flexible monetization models (AVOD, SVOD, TVOD, and hybrid models). ViewLift enables content owners to maximize audience engagement and revenue through a seamless, scalable streaming experience. ViewLift's sports clients include the National Hockey League, 14 US top professional sports teams; the Professional Fighters League; LIV Golf; five Regional Sports Networks; and the World Racing Group. The company's media clients include NBC; TEGNA; and Kroenke Sports & Entertainment's MOTV.
Visit www.viewlift.com.
Press contact: Maheshkumar@viewlift.com
What to read next
ViewLift Welcomes Two Industry Titans to its Board: John Rose and Steve Byrd
ViewLift, the sports and entertainment technology leader in end-to-end streaming and OTT solutions, is excited to announce two new strategic additions to its Board, John Rose and Steve Byrd . The two join an impressive roster of
ViewLift powers newly-relaunched National Hockey League TV apps to enhance fans’ at-home experience
“NHL” now available on Apple TV, Android TV, Fire TV and Roku Enables fans to customize user experience through unique UI, allowing them to choose favorite teams in order to tailor the homepage content feeds Offers on-
Tampa Bay Lightning Launches New DTC Streaming Service with ViewLift
The Tampa Bay Lightning have launched a new direct-to-consumer streaming service with ViewLift, offering fans live access to all locally carried games for the 2025-26 season. Available on web, mobile, and smart TV platforms, subscriptions cost just $66 for the full season—less than $1 per game. Early subscribers before October 7 get a free trial. The platform debuts with the first preseason game on September 26.