Media Coverage

80% Stay Loyal to Businesses Offering Personalisation in the Streaming Era

An insightful article by Fabio Gallo, GM of Europe & Asia at ViewLift, on how AI and ML improve video OTT streaming, personalization, and viewer experience.

CXO of the week: Manik Bambha, Co- founder & President, Viewlift

In an interview with CiOL, Manik Bambha, Co-Founder & President, of ViewLift talked about his business operations and what are the plans for future expansion, and much more.

Hypercompetitive Cloud Market a Blessing for Cloud Native OTT Platforms

Manik Bambha, Co-Founder at ViewLift discusses at Analytics India Magazine how the increasingly competitive cloud computing market is also opening up new opportunities for OTT content owners.

How OTT Platforms Benefit from Cloud Wars

An insightful article by Manik on MarTechVibe to learn more about How OTT Platforms are Revolutionizing the Future of Streaming.

Regional sports networks’ restructuring can strengthen sports

Diamond Sports Group’s bankruptcy has negative impacts on the sports industry but here’s an alternative angle on how this challenging situation can lead to new opportunities for growth and innovation. Rick Allen, CEO at ViewLift writes in Sports Business Journal about how to turn the crisis into opportunities.

Measure, target, protect: How content publishers can maximize ad revenue

Unlocking the Full Potential of Ad Revenue for Content Publishers: Manik Bambha’s expert insights on Financial Express. In this article, Bambha delves into the crucial elements of ad targeting, performance measurement, and placement protection that publishers need to focus on to increase their revenue streams.