‘Half Season Pass’ Now Available for Remainder of 2024-25 Season on Panthers Plus
January 3, 2025
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It’s Time to Embrace Personalization and Education in Your OTT Advertising Model
Many forward-thinking advertisers, however, have found an OTT (over-the-top, or direct-streaming) solution to spark their ad engagement by focusing their budget on personalized and informational OTT advertising. Some 31% of respondents to a PwC survey said easy, personalized content
Op-ed: With Olympics attention, now is the time for women’s sports to grab the spotlight permanently
The Olympics traditionally have given women’s sports such as gymnastics, figure skating, track and field, and swimming far more audience access and attention than is typical outside of the “flame to flame” Olympic focus -- those other three years and 50 weeks of the quadrennial sports calendar.
Major League Rugby develops RugbyPass OTT platform
North American rugby union championship, which gets underway on 20 March, will live stream select matches via the online service, along with international games, highlights and exclusive behind-the-scenes content. In addition, live matches will be delivered via the ®ViewLift platform, an end-to-
