‘Half Season Pass’ Now Available for Remainder of 2024-25 Season on Panthers Plus
January 3, 2025
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Sports OTT Summit: Fan engagement, monetisation and Web 3.0 top the agenda in Paris
Sessions began at The SVG Europe Sports OTT Summit, sponsored by ViewLift®, with a high-level debate on the State of the Streaming Nation, with panelists agreeing that one-size no longer fits all when it comes to content and that OTT provides huge opportunities for personalisation and fan
Transmit Live partners with ViewLift to maximize placement and monetization of ads in digital feeds
Transmit Live partnered with ViewLift, a streaming provider that powers the direct-to-consumer live game products for Monumental Sports in D.C., Altitude Sports in Denver, the Golden Knights, Florida Panthers, LIV Golf and, most recently, the Chicago Sports Network (CHSN). Transmit will work with ViewLift across all of its partners by connecting both sides of the marketplace: Increasing the supply of ads — typically by 20% to 30% in a partner’s first year — while finding demand from brands for that inventory.
Sports Tech Leaders Bullish On Live Content, Data At Sportico Converge
Television and the future of streaming broadcasts are front and center for leagues as the value of broadcast sports continues to grow. Moderated by ViewLift CEO Rick Allen, “Leagues Look Ahead” heard from executives from the NBA, NHL and MLB