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January 3, 2025
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April 24, 2023
80% Stay Loyal to Businesses Offering Personalisation in the Streaming Era
An insightful article by Fabio Gallo, GM of Europe & Asia at ViewLift, on how AI and ML improve video OTT streaming, personalization, and viewer experience.
September 26, 2018
Meet Hoichoi, a regional language OTT platform that is redefining innovation
Manik Bambha, CTO of ®ViewLift, said in a prior statement, “We are glad to be associated with the development of the next big thing in India’s OTT space. Hoichoi will benefit from our extensive marketing, data and analytics tools that will help them enhance interaction with their audience.”
August 16, 2024
College Sports Have Revenue Options Amid NCAA Settlements
The $2.8 billion NCAA lawsuit settlement over athlete pay is shaking up college sports programs nationwide as schools face looming pro-rata settlement payouts of millions of dollars each for former athletes, then up to $22 million more in annual forward obligations.