‘Half Season Pass’ Now Available for Remainder of 2024-25 Season on Panthers Plus
January 3, 2025
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Afloat in choppy waters: How media companies can weather the coming recession
A well-written article by Manik Bambha, Co-Founder & President of ViewLift® on CRN How media companies can weather the coming recession. So, what does this recession mean for media companies? On the face of it, the outlook seems gloomy. 2020 saw record layoffs, with over 16,000 jobs lost in the US
Transmit Live partners with ViewLift to maximize placement and monetization of ads in digital feeds
Transmit Live partnered with ViewLift, a streaming provider that powers the direct-to-consumer live game products for Monumental Sports in D.C., Altitude Sports in Denver, the Golden Knights, Florida Panthers, LIV Golf and, most recently, the Chicago Sports Network (CHSN). Transmit will work with ViewLift across all of its partners by connecting both sides of the marketplace: Increasing the supply of ads — typically by 20% to 30% in a partner’s first year — while finding demand from brands for that inventory.
Q&A With Rick Allen, CEO Of ViewLift
In an interview with Martechvibe, Rick Allen, CEO of ViewLift, spoke about the industry’s areas of disruption and growth, including the broadcasting and cable influence, private-equity deals, new revenue streams for content owners, and the impact on the fan experience.