‘Half Season Pass’ Now Available for Remainder of 2024-25 Season on Panthers Plus
January 3, 2025
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Sports Viewership Is Changing In Today’s Consumer Landscape
By 2025, more than 25% of Americans will watch live sports digitally. While broadcast and cable networks have dominated the sports viewership market, there will soon be a new normal. In an interview with Rick Allen,
Episode 29 of 'The Content & Media Matters Podcast' | Fabio Gallo, General Manager, Europe & Asia at ViewLift
During this episode, he imparts valuable insights into the evolving landscape of Sports Video Streaming and the significant shifts in Sports Viewership within today's consumer environment.
Transmit Live partners with ViewLift to maximize placement and monetization of ads in digital feeds
Transmit Live partnered with ViewLift, a streaming provider that powers the direct-to-consumer live game products for Monumental Sports in D.C., Altitude Sports in Denver, the Golden Knights, Florida Panthers, LIV Golf and, most recently, the Chicago Sports Network (CHSN). Transmit will work with ViewLift across all of its partners by connecting both sides of the marketplace: Increasing the supply of ads — typically by 20% to 30% in a partner’s first year — while finding demand from brands for that inventory.