November 13, 2022
Hybrid OTT Monetisation Models: The Best Route to Profitability
Shraddha Pednekar, CXO at ViewLift® writes on Financial Express (India) about How Hybrid OTT Monetization models are the best route to profitability. As OTT platforms grow prolifically, so does the number of viewers who are “cutting the cord.” It’s estimated that, by the end-2022, 55.1 million people will
