PRESS RELEASE
ViewLift integrates Bitmovin’s VOD Encoder via Google Cloud Marketplace
August 13, 2024
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April 30, 2026
DAZN acquires ViewLift to bolster its case for NBA, NHL teams
DAZN’s $100M acquisition of ViewLift strengthens its push into the U.S. market, offering new streaming and monetization options for sports teams and leagues.
May 17, 2022
It’s Time Advertisers Change Their Approach to OTT Advertising—Here’s Why
Manik Bambha, Co-Founder and President of ViewLift® writes on TV Tech, Advertisers who want to acquire new businesses in 2022 need to ensure their content tells a story, is customized and educational and how advertisers must migrate from selling products to engaging their audiences in order to
February 12, 2022
FIFA World Cup 2022: How JioCinema is manoeuvring its live streaming game after a fumble
Manik Bambha, President & Co-Founder at ViewLift® in an exclusive interview at The Economic Times says “Platforms like Disney+Hotstar know what to expect out of a particular sports event so they pre-scale the system a few hours before the event. When viewers log in, they have a seamless experience
