ViewLift integrates Bitmovin’s VOD Encoder via Google Cloud Marketplace

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August 2, 2023

Q&A With Rick Allen, CEO Of ViewLift

In an interview with Martechvibe, Rick Allen, CEO of ViewLift, spoke about the industry’s areas of disruption and growth, including the broadcasting and cable influence, private-equity deals, new revenue streams for content owners, and the impact on the fan experience.

September 6, 2023

Getting in the crosshairs: Growing OTT platforms through organic search

As OTT video streaming takes India and the world by storm, so has competition among content owners to acquire and retain viewers’ eyeballs. To grab a slice of what is set to be a Rs 12,000 crore industry by the end of end-2023, OTT brands are investing heavily on marketing

November 13, 2022

Hybrid OTT Monetisation Models: The Best Route to Profitability

Shraddha Pednekar, CXO at ViewLift® writes on Financial Express (India) about How Hybrid OTT Monetization models are the best route to profitability. As OTT platforms grow prolifically, so does the number of viewers who are “cutting the cord.” It’s estimated that, by the end-2022, 55.1 million people will

ViewLift integrates Bitmovin’s VOD Encoder via Google Cloud Marketplace

August 13, 2024

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What to read next

Q&A With Rick Allen, CEO Of ViewLift

Getting in the crosshairs: Growing OTT platforms through organic search

Hybrid OTT Monetisation Models: The Best Route to Profitability

ViewLift integrates Bitmovin’s VOD Encoder via Google Cloud Marketplace

August 13, 2024

SHARE THIS POST

What to read next

Q&A With Rick Allen, CEO Of ViewLift

Getting in the crosshairs: Growing OTT platforms through organic search

Hybrid OTT Monetisation Models: The Best Route to Profitability

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