A great article by Manik Bambha, President of ViewLift on Times of India, shares valuable insights on how to maximize the potential of a sports over-the-top (OTT) platform.
Live-streamed sporting events have consistently brought in massive viewership for OTT platforms. The 2022 Asia Cup match between India and Pakistan on Sunday (September 4) was watched by 1.4 crore viewers on the streaming platform Disney+
Rick Allen, CEO and Founder of ViewLift®, spoke with MARCA about the OTT industry, sporting events, and ViewLift’s® upcoming plans.
