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PRESS RELEASE

ViewLift integrates Bitmovin’s VOD Encoder via Google Cloud Marketplace

August 13, 2024
ViewLift integrates Bitmovin’s VOD Encoder via Google Cloud Marketplace
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May 16, 2022

Major League Rugby develops RugbyPass OTT platform

North American rugby union championship, which gets underway on 20 March, will live stream select matches via the online service, along with international games, highlights and exclusive behind-the-scenes content. In addition, live matches will be delivered via the ®ViewLift platform, an end-to-
Caliente TV streaming European soccer in Mexico with assist from Viewlift
September 11, 2024

Caliente TV streaming European soccer in Mexico with assist from Viewlift

UEFA Champions League matches will have a new home in Mexico on a nascent streaming service when the league phase of the European club competition begins next week. Grupo Caliente, one of Mexico’s largest sports betting operators and the owner of two Liga MX clubs, last month debuted an over-the-top streaming platform powered by N.Y.-based ViewLift featuring a range of live sporting events, including top-tier European soccer, as well as 10 hours a day of original studio programming.
It’s Time to Embrace Personalization and Education in Your OTT Advertising Model
December 10, 2022

It’s Time to Embrace Personalization and Education in Your OTT Advertising Model

Many forward-thinking advertisers, however, have found an OTT (over-the-top, or direct-streaming) solution to spark their ad engagement by focusing their budget on personalized and informational OTT advertising. Some 31% of respondents to a PwC survey said easy, personalized content

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