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PRESS RELEASE

ViewLift integrates Bitmovin’s VOD Encoder via Google Cloud Marketplace

August 13, 2024
ViewLift integrates Bitmovin’s VOD Encoder via Google Cloud Marketplace
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It’s Time Advertisers Change Their Approach to OTT Advertising—Here’s Why
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Manik Bambha, Co-Founder and President of ViewLift® writes on TV Tech, Advertisers who want to acquire new businesses in 2022 need to ensure their content tells a story, is customized and educational and how advertisers must migrate from selling products to engaging their audiences in order to

FIFA World Cup 2022: How JioCinema is manoeuvring its live streaming game after a fumble
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Manik Bambha, President & Co-Founder at ViewLift® in an exclusive interview at The Economic Times says “Platforms like Disney+Hotstar know what to expect out of a particular sports event so they pre-scale the system a few hours before the event. When viewers log in, they have a seamless experience

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