ViewLift integrates Bitmovin’s VOD Encoder via Google Cloud Marketplace

It’s Time to Embrace Personalization and Education in Your OTT Advertising Model

Many forward-thinking advertisers, however, have found an OTT (over-the-top, or direct-streaming) solution to spark their ad engagement by focusing their budget on personalized and informational OTT advertising. Some 31% of respondents to a PwC survey said easy, personalized content

ViewLift is being used to build DTC solutions including for the NHL

LIV Golf Touts ‘Any Shot, Any Time’ Viewing Experience; Adds Live Drone Tracer, New Storytelling Graphics

Regardless of where you stand on the polarizing LIV Golf tour, one thing is not up for debate: LIV knows how to innovate. In its third season, LIV continues to deploy a cache of cutting-edge production technologies, including live drones, an F1-inspired “pylon” leaderboard graphic, analytics-driven virtual graphics, and live mics on players. Also new this season is its Any Shot, Any Time fan-engagement feature.