DAZN’s $100M ViewLift Buy Bolsters Regional Streaming Rights Push

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June 13, 2022

OTT Is Revolutionizing Advertising. Here’s Why You Should Make the Switch

It’s time to rely on OTT says ®ViewLift, Co-Founder and President Manik Bhambha. Advertisers need to ensure their content is automatically featured and optimized to resonate with the audience no matter what device they are using. Losing the audience’s attention or interest is now a recipe for disaster.

December 9, 2023

How The Charter-Disney Deal Is Scrambling The TV Industry

“There’s been change in the ecosystem itself,” said ViewLift CEO Rick Allen, who has worked with teams such as the NHL’s Vegas Golden Knights and Washington Capitals among much else.

February 6, 2023

Life after IPL

In the latest article on Financial Express, Manik Bambha, President at ViewLift share his insights on the impact and implications of life after the Indian Premier League (IPL). He highlights the void left by the conclusion of the tournament, discussing the shifts in viewers’ engagement and the economic

DAZN’s $100M ViewLift Buy Bolsters Regional Streaming Rights Push

April 30, 2026

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What to read next

OTT Is Revolutionizing Advertising. Here’s Why You Should Make the Switch

How The Charter-Disney Deal Is Scrambling The TV Industry

Life after IPL

DAZN’s $100M ViewLift Buy Bolsters Regional Streaming Rights Push

April 30, 2026

SHARE THIS POST

What to read next

OTT Is Revolutionizing Advertising. Here’s Why You Should Make the Switch

How The Charter-Disney Deal Is Scrambling The TV Industry

Life after IPL

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