DAZN’s $100M ViewLift Buy Bolsters Regional Streaming Rights Push

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September 6, 2023

Getting in the crosshairs: Growing OTT platforms through organic search

As OTT video streaming takes India and the world by storm, so has competition among content owners to acquire and retain viewers’ eyeballs. To grab a slice of what is set to be a Rs 12,000 crore industry by the end of end-2023, OTT brands are investing heavily on marketing

November 28, 2022

Is sports streaming the big growth driver for streaming platforms now?

Manik Bambha, Co-Founder & President at ViewLift®, says, on this “This has been going on for a while. Disney owns ESPN. Amazon has been streaming prime-time sports like Thursday night football and Hotstar has been streaming Cricket. They are targeting different people in the family to make sure the

October 27, 2022

OTT media is fast becoming an essential category for app developers, advertisers

In an exclusive interaction with MediaBrief, Manik Bambha, Co-founder and President of ViewLift®, speaks about the company’s India journey and its partnership with multiple regional OTT platforms.

DAZN’s $100M ViewLift Buy Bolsters Regional Streaming Rights Push

April 30, 2026

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What to read next

Getting in the crosshairs: Growing OTT platforms through organic search

Is sports streaming the big growth driver for streaming platforms now?

OTT media is fast becoming an essential category for app developers, advertisers

DAZN’s $100M ViewLift Buy Bolsters Regional Streaming Rights Push

April 30, 2026

SHARE THIS POST

What to read next

Getting in the crosshairs: Growing OTT platforms through organic search

Is sports streaming the big growth driver for streaming platforms now?

OTT media is fast becoming an essential category for app developers, advertisers

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