What to read next
Crystal-gazing into 2023: Streaming challenges – Piracy to password-sharing
Manik Bambha, Co-Founder & President at ViewLift®, in an interview with Adgully says In 2023 more TVs will be smart, and there will be more consumption on the TV apps instead of phones. Short-form content and 9:16 will be watched on phones and long-form content and sports will be more
Is local live streaming the future of professional sports?
The addition of local live streaming is a relatively new development in professional sports and comes at a time when the business model for many regional sports networks (RSNs) is collapsing due to cord-cutting and other market forces.
Op-ed: With Olympics attention, now is the time for women’s sports to grab the spotlight permanently
The Olympics traditionally have given women’s sports such as gymnastics, figure skating, track and field, and swimming far more audience access and attention than is typical outside of the “flame to flame” Olympic focus -- those other three years and 50 weeks of the quadrennial sports calendar.