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Vegas Golden Knights’ Direct-to-Consumer Service is a Winner Off the Ice
ViewLift announces that early stats for the KnightTime+ over-the-top (OTT) direct-to- consumer streaming apps it has built for Stanley Cup Champion Vegas Golden Knights, have already exceeded season-long targets in just the opening days of the season, with sign-ups now at 3x the forecast for the entire season.
Mixed Martial Arts League Goes OTT
Launched in 2012 as the World Series of Fighting, the PFL is using backend video technology from ®ViewLift to power its digital platforms and bring MMA action, behind-the-scenes footage and statistics and metrics to fans worldwide.
It’s Time to Embrace Personalization and Education in Your OTT Advertising Model
Many forward-thinking advertisers, however, have found an OTT (over-the-top, or direct-streaming) solution to spark their ad engagement by focusing their budget on personalized and informational OTT advertising. Some 31% of respondents to a PwC survey said easy, personalized content