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Op-Ed: Crossing the pond: The democratisation of sports content
Written by Rick Allen, CEO of ViewLift. Direct-to-consumer (DTC) OTT streaming solutions are turning traditional sports broadcasting on its head through democratising sports content distribution and providing the flexibility to reach changing markets more effectively.
Measure, target, protect: How content publishers can maximize ad revenue
Unlocking the Full Potential of Ad Revenue for Content Publishers: Manik Bambha’s expert insights on Financial Express. In this article, Bambha delves into the crucial elements of ad targeting, performance measurement, and placement protection that publishers need to focus on to increase their
‘Half Season Pass’ Now Available for Remainder of 2024-25 Season on Panthers Plus
The Florida Panthers, Scripps Sports and Viewlift announced today a new subscription plan on Panthers Plus, the ‘Half Season Pass’, which offers subscribers access to all remaining locally televised games for the 2024-25 season. The Half Season Pass is available now for $39.99.