What to read next
April 30, 2026
DAZN targets local sports and US expansion with ‘US$100m’ ViewLift takeover
DAZN’s acquisition of ViewLift strengthens its U.S. expansion, enabling teams and leagues to build, distribute, and monetize their own streaming services.
June 24, 2023
The New Order Cometh: Decoding the Economics of Sports DTC Platforms
The emergence of Internet streaming, and the resulting rise in cord cutting has hit traditional pay-TV subscriptions hard – US cable networks lost 6,250,000 subscribers in 2022, up from 5,585,000 in 2021
August 16, 2023
A new cash cow: How DTC can maximise sports franchises’ ad revenue
Learn how sports franchises can supercharge their ad revenue through Direct-to-Consumer strategies. Delve into the expert insights shared by Manik Bambha, President at ViewLift, in an enlightening feature on AFAQ. Explore the transformative strategies and opportunities presented in this article,