What to read next
Winning Over GEN Z : How Sports Can Get Digitally Driven Fans To Care
Every generation holds multitudes of sports fans, but they don’t all engage in the same way. This is particularly true of Gen Z—the under-24-year-old digital natives who live and breathe through their smartphones and other non-TV devices.
LNP renews ViewLift® deal to continue offering LNP Pass
Italy’s top-flight professional basketball league, the Lega Nazionale Pallacanestro (LNP), has announced a multi-year contract extension with OTT solutions provider ViewLift®.
Monumental Sports Network to Launch Integrated Sports Betting and Gamification Features for Capitals and Wizards Streams
Monumental Sports Network launches Monumental Game Center on Monumental+, powered by ViewLift, bringing real-time sports betting odds and gamification to Capitals and Wizards live streams. Partnering with Play Anywhere and BetMGM, MNMT becomes the first local media rights holder outside Las Vegas—and the first in the NBA—to offer this interactive experience.