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Gold rush: Disruption and opportunity in the OTT market
Standing at the confluence of sports, technology, and popular culture, the streaming “intersection” has resumed its intense traffic, as sports — both attending and watching — roars back with the pandemic easing. The next few years will witness even more disruption and opportunity. What factors are
Data Is the Key to Direct-to-Consumer Success for Sports Streamers
®ViewLift CEO, Rick Allen at NAB Streaming Summit with great panelists Fabio Gallo from LaLiga Tech, Riccardo Quaglia talk about why Sports streaming platforms need to stay current and relevant by prioritizing a direct-to-consumer approach. In the end, DTC is the only distribution method providing the
LIV Golf Touts ‘Any Shot, Any Time’ Viewing Experience; Adds Live Drone Tracer, New Storytelling Graphics
Regardless of where you stand on the polarizing LIV Golf tour, one thing is not up for debate: LIV knows how to innovate. In its third season, LIV continues to deploy a cache of cutting-edge production technologies, including live drones, an F1-inspired “pylon” leaderboard graphic, analytics-driven virtual graphics, and live mics on players. Also new this season is its Any Shot, Any Time fan-engagement feature.