What to read next
May 27, 2023
Beyond the surface: Finding the perfect video player for OTT platforms
The great article by Manik Bambha, President of ViewLift on Indian Television, emphasize on emerging trends and technologies in video players that can enhance the user experience and drive engagement.
November 28, 2022
Is sports streaming the big growth driver for streaming platforms now?
Manik Bambha, Co-Founder & President at ViewLift®, says, on this “This has been going on for a while. Disney owns ESPN. Amazon has been streaming prime-time sports like Thursday night football and Hotstar has been streaming Cricket. They are targeting different people in the family to make sure the
January 20, 2024
Cross-continental playbook: Lessons in sports video strategy from the U.S. to Europe
In 2024, the ongoing business challenges confronting sports media organizations globally are poised to persist, with broadcasters and direct-to-consumer (DTC) services vying for pivotal sports rights to drive programming and win viewership.