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Caliente TV streaming European soccer in Mexico with assist from Viewlift
UEFA Champions League matches will have a new home in Mexico on a nascent streaming service when the league phase of the European club competition begins next week. Grupo Caliente, one of Mexico’s largest sports betting operators and the owner of two Liga MX clubs, last month debuted an over-the-top streaming platform powered by N.Y.-based ViewLift featuring a range of live sporting events, including top-tier European soccer, as well as 10 hours a day of original studio programming.
Monetising sports for sustained growth: A game every OTT platform can play
Discover how OTT platforms can unlock sustained growth by effectively monetizing sports content. Dive into the strategies and opportunities highlighted in this insightful article by Manik Bambha President at ViewLift on Business Insider.
OTT media is fast becoming an essential category for app developers, advertisers
In an exclusive interaction with MediaBrief, Manik Bambha, Co-founder and President of ViewLift®, speaks about the company’s India journey and its partnership with multiple regional OTT platforms.