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May 16, 2022
Major League Rugby develops RugbyPass OTT platform
North American rugby union championship, which gets underway on 20 March, will live stream select matches via the online service, along with international games, highlights and exclusive behind-the-scenes content. In addition, live matches will be delivered via the ®ViewLift platform, an end-to-
January 19, 2023
OTT aggregators- Should your DTC streaming service jump on the bandwagon?
Mahesh Kumar, Sr. Digital Marketing Manager at ViewLift, shares his thoughts on Brand Equity, about OTT aggregators- Should your DTC streaming service jump on the bandwagon?
September 11, 2023
Dynamic giants: What the US and European sports video markets can learn from each other
The sports video market is incredibly dynamic. The United States and European markets are two influential giants with similarities, but also some instructive differences and unique approaches, strengths and challenges.