What to read next
It’s Time Advertisers Change Their Approach to OTT Advertising—Here’s Why
Manik Bambha, Co-Founder and President of ViewLift® writes on TV Tech, Advertisers who want to acquire new businesses in 2022 need to ensure their content tells a story, is customized and educational and how advertisers must migrate from selling products to engaging their audiences in order to
The essentials of building a sports streaming business at scale
Sports are different, the scale of live streaming is different than the scale of VOD, says Manik Bambha, Co-Founder & President, ViewLift®. “People come in a burst within 10 minutes of the event’s start time, and they are gone within…
Regional sports networks’ restructuring can strengthen sports
Diamond Sports Group’s bankruptcy has negative impacts on the sports industry but here’s an alternative angle on how this challenging situation can lead to new opportunities for growth and innovation. Rick Allen, CEO at ViewLift writes in Sports Business Journal about how to turn the crisis into
