What to read next
June 6, 2022
LNP renews ViewLift® deal to continue offering LNP Pass
Italy’s top-flight professional basketball league, the Lega Nazionale Pallacanestro (LNP), has announced a multi-year contract extension with OTT solutions provider ViewLift®.
February 24, 2026
Amazon’s AWS Debuts AI Tool That Automates Clipping Live Sports For Social Media
ViewLift is among the early adopters of AWS Elemental Inference, an AI tool that automatically detects, clips, and formats live sports highlights into vertical, social-ready videos within seconds—helping rights holders deliver mobile-first sports moments faster and at scale.
January 30, 2023
Direct to consumer: Viewlift® looks at the impact of federation and club ownership on sports broadcasting
Rick Allen CEO of ViewLift®at SVG Europe talks about the impact of the federation and club ownership on sports broadcasting.