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Vegas Golden Knights Introduce 'Blackjack Bundle' on KnightTime+
The Vegas Golden Knights introduce the Blackjack Bundle on KnightTime+ powered by ViewLift, offering access to 21 live Scripps Sports broadcasts and potential playoff coverage for $39.99. Fans can stream on any device via apps for Apple TV, Amazon Fire TV, iOS, Android, Roku, and Vizio, exclusively at knighttimeplus.com.
The essentials of building a sports streaming business at scale
Sports are different, the scale of live streaming is different than the scale of VOD, says Manik Bambha, Co-Founder & President, ViewLift®. “People come in a burst within 10 minutes of the event’s start time, and they are gone within…
It’s Time to Embrace Personalization and Education in Your OTT Advertising Model
Many forward-thinking advertisers, however, have found an OTT (over-the-top, or direct-streaming) solution to spark their ad engagement by focusing their budget on personalized and informational OTT advertising. Some 31% of respondents to a PwC survey said easy, personalized content