What to read next
January 28, 2023
Chalk, meet cheese: the complementary roles of linear and DTC distribution models
Rick Allen, CEO of ViewLift® writes a great article on Financial Express about the complementary roles of linear and DTC distribution models.
November 7, 2023
Vegas Golden Knights’ Direct-to-Consumer Service is a Winner Off the Ice
ViewLift announces that early stats for the KnightTime+ over-the-top (OTT) direct-to- consumer streaming apps it has built for Stanley Cup Champion Vegas Golden Knights, have already exceeded season-long targets in just the opening days of the season, with sign-ups now at 3x the forecast for the entire season.
July 10, 2025
Op-Ed: After House v. NCAA, universities can help their athletes build brands
Rick Allen, Tom McMillen, and Austin Rooney outline how universities can thrive post-House v. NCAA by creating digital hubs that enhance athlete branding, boost NIL revenue, and improve player retention through fan engagement and sponsor partnerships.
