What to read next
Game on: 7 ways to go big with your sports OTT platform
A great article by Manik Bambha, President of ViewLift on Times of India, shares valuable insights on how to maximize the potential of a sports over-the-top (OTT) platform.
Monumental Sports Network to Launch Integrated Sports Betting and Gamification Features for Capitals and Wizards Streams
Monumental Sports Network launches Monumental Game Center on Monumental+, powered by ViewLift, bringing real-time sports betting odds and gamification to Capitals and Wizards live streams. Partnering with Play Anywhere and BetMGM, MNMT becomes the first local media rights holder outside Las Vegas—and the first in the NBA—to offer this interactive experience.
A new cash cow: How DTC can maximise sports franchises’ ad revenue
Learn how sports franchises can supercharge their ad revenue through Direct-to-Consumer strategies. Delve into the expert insights shared by Manik Bambha, President at ViewLift, in an enlightening feature on AFAQ. Explore the transformative strategies and opportunities presented in this article,