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June 24, 2023
The New Order Cometh: Decoding the Economics of Sports DTC Platforms
The emergence of Internet streaming, and the resulting rise in cord cutting has hit traditional pay-TV subscriptions hard – US cable networks lost 6,250,000 subscribers in 2022, up from 5,585,000 in 2021
November 13, 2022
Hybrid OTT Monetisation Models: The Best Route to Profitability
Shraddha Pednekar, CXO at ViewLift® writes on Financial Express (India) about How Hybrid OTT Monetization models are the best route to profitability. As OTT platforms grow prolifically, so does the number of viewers who are “cutting the cord.” It’s estimated that, by the end-2022, 55.1 million people will
November 28, 2022
The essentials of building a sports streaming business at scale
Sports are different, the scale of live streaming is different than the scale of VOD, says Manik Bambha, Co-Founder & President, ViewLift®. “People come in a burst within 10 minutes of the event’s start time, and they are gone within…