What to read next
May 30, 2023
Everyone’s a player: How OTT platforms can boost fan engagement to stay ahead of the competition
In the latest article on SVG, Manik Bambha, President at ViewLift, provides valuable insights on how OTT platforms can enhance fan engagement and maintain a competitive edge in the industry.
December 4, 2022
What drives piracy in the OTT industry?
A well-written article by Saurabh Saxena, Sr. Solution Architect at ViewLift® on Economic Times on what drives piracy in the OTT industry. Unfortunately, it hasn’t happened. Digital piracy costs the US movie industry between $40 and $97.1 billion a year.
November 30, 2023
Winning Over GEN Z : How Sports Can Get Digitally Driven Fans To Care
Every generation holds multitudes of sports fans, but they don’t all engage in the same way. This is particularly true of Gen Z—the under-24-year-old digital natives who live and breathe through their smartphones and other non-TV devices.
