What to read next
December 29, 2023
VENDOR PREDICTIONS FOR 2024: AI, CTV, FAST AND NICHE SPORTS
2024 will see almost every team and league exploring how to grow their global fanbase by making the most of star power and with immersive storytelling complementing the live action.
October 27, 2022
OTT media is fast becoming an essential category for app developers, advertisers
In an exclusive interaction with MediaBrief, Manik Bambha, Co-founder and President of ViewLift®, speaks about the company’s India journey and its partnership with multiple regional OTT platforms.
December 17, 2022
Anyone can be a creator: The democratisation of live streaming
Sujith Vellat, CTO at ViewLift® writes on Financial Express that Anyone can be a creator: The democratization of live streaming. According to him the evolution of technology – from cameras to the Internet – has allowed everyone to capture video, as things happen.