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October 20, 2022
Monumental Sports names new NBCSW GM, eyes new streaming platform
Media industry veteran Friday Abernethy, who on Thursday was named the general manager of NBC Sports Washington, said the look and feel of game broadcasts and other programming on the network — as well as the ways in which fans can access that content — will be largely the same as it was
November 28, 2022
The essentials of building a sports streaming business at scale
Sports are different, the scale of live streaming is different than the scale of VOD, says Manik Bambha, Co-Founder & President, ViewLift®. “People come in a burst within 10 minutes of the event’s start time, and they are gone within…
April 24, 2023
80% Stay Loyal to Businesses Offering Personalisation in the Streaming Era
An insightful article by Fabio Gallo, GM of Europe & Asia at ViewLift, on how AI and ML improve video OTT streaming, personalization, and viewer experience.