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April 30, 2026
DAZN acquires ViewLift to bolster its case for NBA, NHL teams
DAZN’s $100M acquisition of ViewLift strengthens its push into the U.S. market, offering new streaming and monetization options for sports teams and leagues.
April 30, 2026
Sports Streamer DAZN Makes $100 Million Bet on Technology Company ViewLift
DAZN plans to acquire ViewLift for $100M to strengthen its U.S. sports streaming presence and expand its digital platform capabilities.
August 12, 2025
Op-Ed: Crossing the pond: The democratisation of sports content
Written by Rick Allen, CEO of ViewLift. Direct-to-consumer (DTC) OTT streaming solutions are turning traditional sports broadcasting on its head through democratising sports content distribution and providing the flexibility to reach changing markets more effectively.
