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The power of streaming in sports, according to Viewlift®
Rick Allen, CEO at ViewLift®, talks about The power of streaming in sports, according to Viewlift® Sports monitoring has had different media in our recent history, among which television has probably been the most prominent to date. It is the power of the moving image, the closest thing to real life. Now,
Sports Viewership Is Changing In Today’s Consumer Landscape
By 2025, more than 25% of Americans will watch live sports digitally. While broadcast and cable networks have dominated the sports viewership market, there will soon be a new normal. In an interview with Rick Allen,
Data monetization in sports: Building additional revenue streams with sports data monetization
Manik Bambha, Co-Founder and President of ViewLift® says sports data monetization is a significant opportunity for new revenue streams. In a panel discussion at the recently concluded NAB Streaming Summit 2022, panelists spoke extensively about the evolving nature of sports fans.
