What to read next
September 6, 2023
Getting in the crosshairs: Growing OTT platforms through organic search
As OTT video streaming takes India and the world by storm, so has competition among content owners to acquire and retain viewers’ eyeballs. To grab a slice of what is set to be a Rs 12,000 crore industry by the end of end-2023, OTT brands are investing heavily on marketing
May 27, 2023
Beyond the surface: Finding the perfect video player for OTT platforms
The great article by Manik Bambha, President of ViewLift on Indian Television, emphasize on emerging trends and technologies in video players that can enhance the user experience and drive engagement.
August 12, 2025
Op-Ed: Crossing the pond: The democratisation of sports content
Written by Rick Allen, CEO of ViewLift. Direct-to-consumer (DTC) OTT streaming solutions are turning traditional sports broadcasting on its head through democratising sports content distribution and providing the flexibility to reach changing markets more effectively.