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Beyond the surface: Finding the perfect video player for OTT platforms

The great article by Manik Bambha, President of ViewLift on Indian Television, emphasize on emerging trends and technologies in video players that can enhance the user experience and drive engagement.

Meet Hoichoi, a regional language OTT platform that is redefining innovation

Manik Bambha, CTO of ®ViewLift, said in a prior statement, “We are glad to be associated with the development of the next big thing in India’s OTT space. Hoichoi will benefit from our extensive marketing, data and analytics tools that will help them enhance interaction with their audience.”