What to read next
US Based ViewLift® promotes Shraddha Pednekar and Sujith Vellat as CXO and CTO
ViewLift®, an end-to-end streaming and OTT solutions provider, announced today the recent promotions of Shraddha Pednekar to CXO and Sujith Vellat to CTO. Viewlift® has brought together a strong team of people, including CXO-level leaders over the past few months.
REGULATING AI: CAN NEW LEGISLATION IMPOSE ORDER BEFORE IT’S TOO LATE?
Rick Allen is CEO of end-to-end video platform developer ViewLift. “The promise of AI and the risks from ill-considered regulation are two sides of the same coin,” he said. “AI is a blessing when it speeds a task and/or more comprehensively provides answers. In the streaming world, personalisation of
My own personal space: AB testing OTT experiences for user engagement, inclusion and growth
Delivering a personalized experience is a top priority for every OTT service. Traditionally, this has been achieved by asking viewers questions – their favourite movie genre, sport, actor, player, viewing time and so on. The trouble is that, as data privacy becomes a pressing issue, fewer people want to