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Cross-continental playbook: Lessons in sports video strategy from the U.S. to Europe
In 2024, the ongoing business challenges confronting sports media organizations globally are poised to persist, with broadcasters and direct-to-consumer (DTC) services vying for pivotal sports rights to drive programming and win viewership.
Live Streaming on OTT platforms going beyond sports and reality?
Live-streamed sporting events have consistently brought in massive viewership for OTT platforms. The 2022 Asia Cup match between India and Pakistan on Sunday (September 4) was watched by 1.4 crore viewers on the streaming platform Disney+
Monumental Sports Network to Launch Integrated Sports Betting and Gamification Features for Capitals and Wizards Streams
Monumental Sports Network launches Monumental Game Center on Monumental+, powered by ViewLift, bringing real-time sports betting odds and gamification to Capitals and Wizards live streams. Partnering with Play Anywhere and BetMGM, MNMT becomes the first local media rights holder outside Las Vegas—and the first in the NBA—to offer this interactive experience.
