What to read next
November 12, 2023
Netflix To Stream Live Tennis Exhibition Between Rafael Nadal And Carlos Alcaraz
Although Netflix has not actively pursued any major live sports rights, they seem to have adopted a strategy of creating its own in-house sporting events,” says Rick Allen, ViewLift CEO. “The Netflix documentary ‘Break Point’, tennis’ answer
August 18, 2022
Sports Viewership Is Changing In Today’s Consumer Landscape
Rick Allen, CEO of ViewLift® in an interview with Khushbu Raval, spoke about the industry’s areas of disruption and growth, including the broadcasting and cable influence, private-equity deals, new revenue streams for content owners, and the impact on the fan experience.
October 27, 2022
OTT media is fast becoming an essential category for app developers, advertisers
In an exclusive interaction with MediaBrief, Manik Bambha, Co-founder and President of ViewLift®, speaks about the company’s India journey and its partnership with multiple regional OTT platforms.