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The New Order Cometh: Decoding the Economics of Sports DTC Platforms
The emergence of Internet streaming, and the resulting rise in cord cutting has hit traditional pay-TV subscriptions hard – US cable networks lost 6,250,000 subscribers in 2022, up from 5,585,000 in 2021
Caliente TV streaming European soccer in Mexico with assist from Viewlift
UEFA Champions League matches will have a new home in Mexico on a nascent streaming service when the league phase of the European club competition begins next week. Grupo Caliente, one of Mexico’s largest sports betting operators and the owner of two Liga MX clubs, last month debuted an over-the-top streaming platform powered by N.Y.-based ViewLift featuring a range of live sporting events, including top-tier European soccer, as well as 10 hours a day of original studio programming.
Beyond the surface: Finding the perfect video player for OTT platforms
The great article by Manik Bambha, President of ViewLift on Indian Television, emphasize on emerging trends and technologies in video players that can enhance the user experience and drive engagement.
