What to read next
January 11, 2024
Sports Viewership Is Changing In Today’s Consumer Landscape
By 2025, more than 25% of Americans will watch live sports digitally. While broadcast and cable networks have dominated the sports viewership market, there will soon be a new normal. In an interview with Rick Allen,
October 14, 2022
We are pioneers in developing native applications across all OTT devices
Manik Bambha, Co-Founder & President, ViewLift®, shares his thought on Express Computer, the idea behind creating ViewLift®, and the strategies it deploys to empower media and broadcast companies and sports leagues providers.
May 27, 2023
Beyond the surface: Finding the perfect video player for OTT platforms
The great article by Manik Bambha, President of ViewLift on Indian Television, emphasize on emerging trends and technologies in video players that can enhance the user experience and drive engagement.
