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Data Is the Key to Direct-to-Consumer Success for Sports Streamers
®ViewLift CEO, Rick Allen at NAB Streaming Summit with great panelists Fabio Gallo from LaLiga Tech, Riccardo Quaglia talk about why Sports streaming platforms need to stay current and relevant by prioritizing a direct-to-consumer approach. In the end, DTC is the only distribution method providing the
Chalk, meet cheese: the complementary roles of linear and DTC distribution models
Rick Allen, CEO of ViewLift® writes a great article on Financial Express about the complementary roles of linear and DTC distribution models.
Vegas Golden Knights Boost Scripps Broadcast Deal With New KnightTime+ Digital Platform
“We chose ViewLift based on their core values, passion, knowledge, client portfolio, technical expertise, robust comprehensive services, open-mindedness, and ability to collaborate,” says Knief.They also had proactive advice from their side of the dos and don’ts since we’re just getting into [DTC streaming]. We