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Winning Over GEN Z : How Sports Can Get Digitally Driven Fans To Care
Every generation holds multitudes of sports fans, but they don’t all engage in the same way. This is particularly true of Gen Z—the under-24-year-old digital natives who live and breathe through their smartphones and other non-TV devices.
OTT Is Revolutionizing Advertising. Here’s Why You Should Make the Switch
It’s time to rely on OTT says ®ViewLift, Co-Founder and President Manik Bhambha. Advertisers need to ensure their content is automatically featured and optimized to resonate with the audience no matter what device they are using. Losing the audience’s attention or interest is now a recipe for disaster.
PFL And ®ViewLift Could Change MMA Fans’ Expectations For Accessibility And Overall Experience
On Monday, the PFL and ®ViewLift officially announced a partnership that will allow the former to use the latter’s technology to increase fan accessibility to fights, fighters, statistics and behind-the-scenes footage.