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Op-Ed: Crossing the pond: The democratisation of sports content
Written by Rick Allen, CEO of ViewLift. Direct-to-consumer (DTC) OTT streaming solutions are turning traditional sports broadcasting on its head through democratising sports content distribution and providing the flexibility to reach changing markets more effectively.
New Florida Panthers TV Broadcast Brings in Big Numbers
The Florida Panthers and Scripps Sports announced today that Panthers game viewership for the first 12 games of the 2024-25 regular season is up over 170%, more than double compared to telecasts last season after the Panthers moved their distribution to Scripps Sports in July 2024.
Mixed Martial Arts League Goes OTT
Launched in 2012 as the World Series of Fighting, the PFL is using backend video technology from ®ViewLift to power its digital platforms and bring MMA action, behind-the-scenes footage and statistics and metrics to fans worldwide.
