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Unlocking the Full Potential of Ad Revenue for Content Publishers: Manik Bambha’s expert insights on Financial Express. In this article, Bambha delves into the crucial elements of ad targeting, performance measurement, and placement protection that publishers need to focus on to increase their
New Florida Panthers TV Broadcast Brings in Big Numbers
The Florida Panthers and Scripps Sports announced today that Panthers game viewership for the first 12 games of the 2024-25 regular season is up over 170%, more than double compared to telecasts last season after the Panthers moved their distribution to Scripps Sports in July 2024.
The essentials of building a sports streaming business at scale
Sports are different, the scale of live streaming is different than the scale of VOD, says Manik Bambha, Co-Founder & President, ViewLift®. “People come in a burst within 10 minutes of the event’s start time, and they are gone within…