September 11, 2024
Caliente TV streaming European soccer in Mexico with assist from Viewlift
UEFA Champions League matches will have a new home in Mexico on a nascent streaming service when the league phase of the European club competition begins next week. Grupo Caliente, one of Mexico’s largest sports betting operators and the owner of two Liga MX clubs, last month debuted an over-the-top streaming platform powered by N.Y.-based ViewLift featuring a range of live sporting events, including top-tier European soccer, as well as 10 hours a day of original studio programming.
