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Sports Viewership Is Changing In Today’s Consumer Landscape
By 2025, more than 25% of Americans will watch live sports digitally. While broadcast and cable networks have dominated the sports viewership market, there will soon be a new normal. In an interview with Rick Allen,
Anyone can be a creator: The democratisation of live streaming
Sujith Vellat, CTO at ViewLift® writes on Financial Express that Anyone can be a creator: The democratization of live streaming. According to him the evolution of technology – from cameras to the Internet – has allowed everyone to capture video, as things happen.
Crystal-gazing into OTT ecosystem in 2023: From sports streaming to Metaverse
Manik Bambha, Co-Founder & President at ViewLift®, says on Adgully that young people will move more to streaming because now they can get sports, news, and entertainment in one or two apps and can watch on demand on their phones and smartphones. “The older audience will move when they want