What to read next
June 6, 2022
Italian basketball league launches LNP Pass with ®ViewLift
Lega Nazionale Pallacanestro (LNP) – Italy’s basketball league – has announced a partnership with streaming platform ®ViewLift to broadcast the league across Amazon Fire TV, iOS TV and Roku.
December 29, 2023
VENDOR PREDICTIONS FOR 2024: AI, CTV, FAST AND NICHE SPORTS
2024 will see almost every team and league exploring how to grow their global fanbase by making the most of star power and with immersive storytelling complementing the live action.
February 24, 2026
Amazon’s AWS Debuts AI Tool That Automates Clipping Live Sports For Social Media
ViewLift is among the early adopters of AWS Elemental Inference, an AI tool that automatically detects, clips, and formats live sports highlights into vertical, social-ready videos within seconds—helping rights holders deliver mobile-first sports moments faster and at scale.
