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November 12, 2023
Netflix To Stream Live Tennis Exhibition Between Rafael Nadal And Carlos Alcaraz
Although Netflix has not actively pursued any major live sports rights, they seem to have adopted a strategy of creating its own in-house sporting events,” says Rick Allen, ViewLift CEO. “The Netflix documentary ‘Break Point’, tennis’ answer
April 12, 2022
“The key to a good platform is that it is capable of learning and changing for the fans”
Rick Allen, CEO and Founder of ViewLift®, spoke with MARCA about the OTT industry, sporting events, and ViewLift’s® upcoming plans.
July 10, 2025
Op-Ed: After House v. NCAA, universities can help their athletes build brands
Rick Allen, Tom McMillen, and Austin Rooney outline how universities can thrive post-House v. NCAA by creating digital hubs that enhance athlete branding, boost NIL revenue, and improve player retention through fan engagement and sponsor partnerships.