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Transmit Live partners with ViewLift to maximize placement and monetization of ads in digital feeds
Transmit Live partnered with ViewLift, a streaming provider that powers the direct-to-consumer live game products for Monumental Sports in D.C., Altitude Sports in Denver, the Golden Knights, Florida Panthers, LIV Golf and, most recently, the Chicago Sports Network (CHSN). Transmit will work with ViewLift across all of its partners by connecting both sides of the marketplace: Increasing the supply of ads — typically by 20% to 30% in a partner’s first year — while finding demand from brands for that inventory.
Op-ed: Will Tuesday be Diamond Sports Group’s last shot?
Friday night, Diamond Sports Group asked its bankruptcy court in Texas for an emergency hearing on Tuesday, in an attempt to force MLB, NHL and NBA to change the leagues’ negotiating positions so DSG can continue to carry the local live games of nearly half of each league’s teams.
Sports Streamer DAZN Makes $100 Million Bet on Technology Company ViewLift
DAZN plans to acquire ViewLift for $100M to strengthen its U.S. sports streaming presence and expand its digital platform capabilities.