What to read next
August 18, 2022
Sports Viewership Is Changing In Today’s Consumer Landscape
Rick Allen, CEO of ViewLift® in an interview with Khushbu Raval, spoke about the industry’s areas of disruption and growth, including the broadcasting and cable influence, private-equity deals, new revenue streams for content owners, and the impact on the fan experience.
January 11, 2024
Sports Viewership Is Changing In Today’s Consumer Landscape
By 2025, more than 25% of Americans will watch live sports digitally. While broadcast and cable networks have dominated the sports viewership market, there will soon be a new normal. In an interview with Rick Allen,
December 9, 2023
How The Charter-Disney Deal Is Scrambling The TV Industry
“There’s been change in the ecosystem itself,” said ViewLift CEO Rick Allen, who has worked with teams such as the NHL’s Vegas Golden Knights and Washington Capitals among much else.