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All you need to know about ‘FAST Channels’
In an interview with Benita Chacko, Manik Bambha, Co-Founder at ViewLift explains how FAST channels can drive brand awareness and boost viewership by introducing viewers to new content.
Caliente TV streaming European soccer in Mexico with assist from Viewlift
UEFA Champions League matches will have a new home in Mexico on a nascent streaming service when the league phase of the European club competition begins next week. Grupo Caliente, one of Mexico’s largest sports betting operators and the owner of two Liga MX clubs, last month debuted an over-the-top streaming platform powered by N.Y.-based ViewLift featuring a range of live sporting events, including top-tier European soccer, as well as 10 hours a day of original studio programming.
US Based ViewLift® promotes Shraddha Pednekar and Sujith Vellat as CXO and CTO
ViewLift®, an end-to-end streaming and OTT solutions provider, announced today the recent promotions of Shraddha Pednekar to CXO and Sujith Vellat to CTO. Viewlift® has brought together a strong team of people, including CXO-level leaders over the past few months.