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January 10, 2024
How Direct-to-Consumer Regional Sports Networks Use OTT & Companion Content for Android, Apple, Roku, Xbox & FireTV
The multi-billion-dollar regional sports network (RSN) crisis in the US shows no sign of abating as we move into 2024. Disrupted by the soaring costs of live game rights, changing viewing patterns, and the continuing trend by consumers to cut cable services in favor of streaming platforms, many RSNs are in
June 24, 2023
The New Order Cometh: Decoding the Economics of Sports DTC Platforms
The emergence of Internet streaming, and the resulting rise in cord cutting has hit traditional pay-TV subscriptions hard – US cable networks lost 6,250,000 subscribers in 2022, up from 5,585,000 in 2021
January 19, 2023
OTT aggregators- Should your DTC streaming service jump on the bandwagon?
Mahesh Kumar, Sr. Digital Marketing Manager at ViewLift, shares his thoughts on Brand Equity, about OTT aggregators- Should your DTC streaming service jump on the bandwagon?