What to read next
July 4, 2023
Hypercompetitive Cloud Market a Blessing for Cloud Native OTT Platforms
Manik Bambha, Co-Founder at ViewLift discusses at Analytics India Magazine how the increasingly competitive cloud computing market is also opening up new opportunities for OTT content owners.
March 5, 2023
Aggregation vs going it alone: How sports franchises can get the most out of OTT streaming
“Gain an Edge in OTT Streaming: A Comprehensive Guide for Sports Franchises on Maximizing Reach Through Aggregation and Solo Approaches” Explore the intriguing perspectives and practical strategies by Fabio Gallo, GM, ViewLift in his article on Times Of India.
May 3, 2023
Measure, target, protect: How content publishers can maximize ad revenue
Unlocking the Full Potential of Ad Revenue for Content Publishers: Manik Bambha’s expert insights on Financial Express. In this article, Bambha delves into the crucial elements of ad targeting, performance measurement, and placement protection that publishers need to focus on to increase their
