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Monumental Sports Network Debuts DTC Subscription Memberships for Live Washington Capitals, Wizards, and Mystics Games
Monumental Sports Network partnered on these enhancements with ViewLift, a leading end-to-end digital platform developer providing OTT distribution solutions for content owners across multiple device platforms, including web, mobile, connected TV devices, smart TVs, and gaming consoles to design
It’s Time to Embrace Personalization and Education in Your OTT Advertising Model
Many forward-thinking advertisers, however, have found an OTT (over-the-top, or direct-streaming) solution to spark their ad engagement by focusing their budget on personalized and informational OTT advertising. Some 31% of respondents to a PwC survey said easy, personalized content
Afloat in choppy waters: How media companies can weather the coming recession
A well-written article by Manik Bambha, Co-Founder & President of ViewLift® on CRN How media companies can weather the coming recession. So, what does this recession mean for media companies? On the face of it, the outlook seems gloomy. 2020 saw record layoffs, with over 16,000 jobs lost in the US