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Playing to your audience: How to make pub streaming a profitable revenue stream for content owners
A well-written article by Fabio Gallo, General Manager, Europe & Asia at ViewLift on SVG Europe on How to make pub streaming a profitable revenue stream for content owners.
My own personal space: AB testing OTT experiences for user engagement, inclusion and growth
Delivering a personalized experience is a top priority for every OTT service. Traditionally, this has been achieved by asking viewers questions – their favourite movie genre, sport, actor, player, viewing time and so on. The trouble is that, as data privacy becomes a pressing issue, fewer people want to
Op-ed: The NFL and private equity -- modest liquidity, or the start of a new normal?
In a landmark move six weeks ago, the NFL created rules allowing private equity firms to make heavily circumscribed minority invests in its franchises, a move designed to escalate already sky-high team valuations, while recognizing the shrinking number of new, traditional-style owners with the resources to buy into one of the world’s most exclusive clubs. And the first deal under the new rules surfaced last week, with Ares Management believed nearing a deal to invest in Stephen Ross’ Miami Dolphins (and related assets).
