What to read next
March 1, 2023
Crystal-gazing into 2023: Streaming challenges – Piracy to password-sharing
Manik Bambha, Co-Founder & President at ViewLift®, in an interview with Adgully says In 2023 more TVs will be smart, and there will be more consumption on the TV apps instead of phones. Short-form content and 9:16 will be watched on phones and long-form content and sports will be more
January 19, 2023
OTT aggregators- Should your DTC streaming service jump on the bandwagon?
Mahesh Kumar, Sr. Digital Marketing Manager at ViewLift, shares his thoughts on Brand Equity, about OTT aggregators- Should your DTC streaming service jump on the bandwagon?
December 4, 2022
What drives piracy in the OTT industry?
A well-written article by Saurabh Saxena, Sr. Solution Architect at ViewLift® on Economic Times on what drives piracy in the OTT industry. Unfortunately, it hasn’t happened. Digital piracy costs the US movie industry between $40 and $97.1 billion a year.