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August 2, 2023
Q&A With Rick Allen, CEO Of ViewLift
In an interview with Martechvibe, Rick Allen, CEO of ViewLift, spoke about the industry’s areas of disruption and growth, including the broadcasting and cable influence, private-equity deals, new revenue streams for content owners, and the impact on the fan experience.
May 4, 2026
DAZN acquires streaming tech firm ViewLift to aid US expansion aims
DAZN’s acquisition of ViewLift accelerates its push into the U.S. sports market with enhanced streaming and SaaS capabilities. The deal strengthens its ability to support teams, leagues, and RSNs with scalable digital solutions.
December 29, 2023
VENDOR PREDICTIONS FOR 2024: AI, CTV, FAST AND NICHE SPORTS
2024 will see almost every team and league exploring how to grow their global fanbase by making the most of star power and with immersive storytelling complementing the live action.