What to read next
ViewLift aims to stand out with innovative user experience and hyper-personalisation.
We are technology support providers and don’t compete with any service providers like Netflix or Disney+ Hotstar. Our clients offer their own unique content and consumer solutions to audiences who are passionate about the specific topics; they are not competing with general entertainment services.
Should leagues swing at Diamond’s latest curveball?
Sports is the last “appointment viewing” because the outcome is in doubt until the final whistle. Sports business was supposed to be more predictable, but the chaos surrounding the biggest regional sports networks group, Diamond Sports Group, rivals anything seen on-field.
Getting in the crosshairs: Growing OTT platforms through organic search
As OTT video streaming takes India and the world by storm, so has competition among content owners to acquire and retain viewers’ eyeballs. To grab a slice of what is set to be a Rs 12,000 crore industry by the end of end-2023, OTT brands are investing heavily on marketing
