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How Direct-to-Consumer Regional Sports Networks Use OTT & Companion Content for Android, Apple, Roku, Xbox & FireTV
The multi-billion-dollar regional sports network (RSN) crisis in the US shows no sign of abating as we move into 2024. Disrupted by the soaring costs of live game rights, changing viewing patterns, and the continuing trend by consumers to cut cable services in favor of streaming platforms, many RSNs are in
Afloat in choppy waters: How media companies can weather the coming recession
A well-written article by Manik Bambha, Co-Founder & President of ViewLift® on CRN How media companies can weather the coming recession. So, what does this recession mean for media companies? On the face of it, the outlook seems gloomy. 2020 saw record layoffs, with over 16,000 jobs lost in the US
Op-ed: With Olympics attention, now is the time for women’s sports to grab the spotlight permanently
The Olympics traditionally have given women’s sports such as gymnastics, figure skating, track and field, and swimming far more audience access and attention than is typical outside of the “flame to flame” Olympic focus -- those other three years and 50 weeks of the quadrennial sports calendar.