What to read next
Netflix To Stream Live Tennis Exhibition Between Rafael Nadal And Carlos Alcaraz
Although Netflix has not actively pursued any major live sports rights, they seem to have adopted a strategy of creating its own in-house sporting events,” says Rick Allen, ViewLift CEO. “The Netflix documentary ‘Break Point’, tennis’ answer
Getting in the crosshairs: Growing OTT platforms through organic search
As OTT video streaming takes India and the world by storm, so has competition among content owners to acquire and retain viewers’ eyeballs. To grab a slice of what is set to be a Rs 12,000 crore industry by the end of end-2023, OTT brands are investing heavily on marketing
Afloat in choppy waters: How media companies can weather the coming recession
A well-written article by Manik Bambha, Co-Founder & President of ViewLift® on CRN How media companies can weather the coming recession. So, what does this recession mean for media companies? On the face of it, the outlook seems gloomy. 2020 saw record layoffs, with over 16,000 jobs lost in the US