What to read next
May 15, 2023
Why and how are Indian broadcasters tapping sports beyond cricket?
Manik Bambha, President at ViewLift shares thoughtful insights on afaqs about how Indian broadcasters diversifying into non-cricket sports to capture the growing demand of sports viewership
May 30, 2022
US Based ViewLift® promotes Shraddha Pednekar and Sujith Vellat as CXO and CTO
ViewLift®, an end-to-end streaming and OTT solutions provider, announced today the recent promotions of Shraddha Pednekar to CXO and Sujith Vellat to CTO. Viewlift® has brought together a strong team of people, including CXO-level leaders over the past few months.
April 30, 2026
DAZN acquires ViewLift to bolster its case for NBA, NHL teams
DAZN’s $100M acquisition of ViewLift strengthens its push into the U.S. market, offering new streaming and monetization options for sports teams and leagues.
