In an interview with Benita Chacko, Manik Bambha, Co-Founder at ViewLift explains how FAST channels can drive brand awareness and boost viewership by introducing viewers to new content.
Written by Rick Allen, CEO of ViewLift. Direct-to-consumer (DTC) OTT streaming solutions are turning traditional sports broadcasting on its head through democratising sports content distribution and providing the flexibility to reach changing markets more effectively.
