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CXO of the week: Manik Bambha, Co- founder & President, Viewlift
In an interview with CiOL, Manik Bambha, Co-Founder & President, of ViewLift talked about his business operations and what are the plans for future expansion, and much more.
Transmit Live partners with ViewLift to maximize placement and monetization of ads in digital feeds
Transmit Live partnered with ViewLift, a streaming provider that powers the direct-to-consumer live game products for Monumental Sports in D.C., Altitude Sports in Denver, the Golden Knights, Florida Panthers, LIV Golf and, most recently, the Chicago Sports Network (CHSN). Transmit will work with ViewLift across all of its partners by connecting both sides of the marketplace: Increasing the supply of ads — typically by 20% to 30% in a partner’s first year — while finding demand from brands for that inventory.
Chalk, meet cheese: the complementary roles of linear and DTC distribution models
Rick Allen, CEO of ViewLift® writes a great article on Financial Express about the complementary roles of linear and DTC distribution models.