What to read next
Mixed Martial Arts League Goes OTT
Launched in 2012 as the World Series of Fighting, the PFL is using backend video technology from ®ViewLift to power its digital platforms and bring MMA action, behind-the-scenes footage and statistics and metrics to fans worldwide.
It’s Time Advertisers Change Their Approach to OTT Advertising—Here’s Why
Manik Bambha, Co-Founder and President of ViewLift® writes on TV Tech, Advertisers who want to acquire new businesses in 2022 need to ensure their content tells a story, is customized and educational and how advertisers must migrate from selling products to engaging their audiences in order to
LIV Golf Touts ‘Any Shot, Any Time’ Viewing Experience; Adds Live Drone Tracer, New Storytelling Graphics
Regardless of where you stand on the polarizing LIV Golf tour, one thing is not up for debate: LIV knows how to innovate. In its third season, LIV continues to deploy a cache of cutting-edge production technologies, including live drones, an F1-inspired “pylon” leaderboard graphic, analytics-driven virtual graphics, and live mics on players. Also new this season is its Any Shot, Any Time fan-engagement feature.