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It’s Time Advertisers Change Their Approach to OTT Advertising—Here’s Why
Manik Bambha, Co-Founder and President of ViewLift® writes on TV Tech, Advertisers who want to acquire new businesses in 2022 need to ensure their content tells a story, is customized and educational and how advertisers must migrate from selling products to engaging their audiences in order to
Major League Rugby develops RugbyPass OTT platform
North American rugby union championship, which gets underway on 20 March, will live stream select matches via the online service, along with international games, highlights and exclusive behind-the-scenes content. In addition, live matches will be delivered via the ®ViewLift platform, an end-to-
LNP renews ViewLift® deal to continue offering LNP Pass
Italy’s top-flight professional basketball league, the Lega Nazionale Pallacanestro (LNP), has announced a multi-year contract extension with OTT solutions provider ViewLift®.
