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Getting in the crosshairs: Growing OTT platforms through organic search
As OTT video streaming takes India and the world by storm, so has competition among content owners to acquire and retain viewers’ eyeballs. To grab a slice of what is set to be a Rs 12,000 crore industry by the end of end-2023, OTT brands are investing heavily on marketing
Sports OTT Summit: Fan engagement, monetisation and Web 3.0 top the agenda in Paris
Sessions began at The SVG Europe Sports OTT Summit, sponsored by ViewLift®, with a high-level debate on the State of the Streaming Nation, with panelists agreeing that one-size no longer fits all when it comes to content and that OTT provides huge opportunities for personalisation and fan
Op-ed: The NFL and private equity -- modest liquidity, or the start of a new normal?
In a landmark move six weeks ago, the NFL created rules allowing private equity firms to make heavily circumscribed minority invests in its franchises, a move designed to escalate already sky-high team valuations, while recognizing the shrinking number of new, traditional-style owners with the resources to buy into one of the world’s most exclusive clubs. And the first deal under the new rules surfaced last week, with Ares Management believed nearing a deal to invest in Stephen Ross’ Miami Dolphins (and related assets).