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Major League Rugby develops RugbyPass OTT platform
North American rugby union championship, which gets underway on 20 March, will live stream select matches via the online service, along with international games, highlights and exclusive behind-the-scenes content. In addition, live matches will be delivered via the ®ViewLift platform, an end-to-
Dynamic giants: What the US and European sports video markets can learn from each other
The sports video market is incredibly dynamic. The United States and European markets are two influential giants with similarities, but also some instructive differences and unique approaches, strengths and challenges.
Crystal-gazing into OTT ecosystem in 2023: From sports streaming to Metaverse
Manik Bambha, Co-Founder & President at ViewLift®, says on Adgully that young people will move more to streaming because now they can get sports, news, and entertainment in one or two apps and can watch on demand on their phones and smartphones. “The older audience will move when they want