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Data Is the Key to Direct-to-Consumer Success for Sports Streamers
®ViewLift CEO, Rick Allen at NAB Streaming Summit with great panelists Fabio Gallo from LaLiga Tech, Riccardo Quaglia talk about why Sports streaming platforms need to stay current and relevant by prioritizing a direct-to-consumer approach. In the end, DTC is the only distribution method providing the
Professional Fighters League unveils free, ad-supported OTT platform
The launch of the PFL MMA App, which was first reported last week by SportsPro, will provide fans with year-round access to the league’s entire content library, including classic fights, behind-the-scenes footage and original programming from PFL Studios, the organisation’s production arm.
LNP renews ViewLift® deal to continue offering LNP Pass
Italy’s top-flight professional basketball league, the Lega Nazionale Pallacanestro (LNP), has announced a multi-year contract extension with OTT solutions provider ViewLift®.