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Sports Viewership Is Changing In Today’s Consumer Landscape
Rick Allen, CEO of ViewLift® in an interview with Khushbu Raval, spoke about the industry’s areas of disruption and growth, including the broadcasting and cable influence, private-equity deals, new revenue streams for content owners, and the impact on the fan experience.
Crystal-gazing into OTT ecosystem in 2023: From sports streaming to Metaverse
Manik Bambha, Co-Founder & President at ViewLift®, says on Adgully that young people will move more to streaming because now they can get sports, news, and entertainment in one or two apps and can watch on demand on their phones and smartphones. “The older audience will move when they want
Meet Hoichoi, a regional language OTT platform that is redefining innovation
Manik Bambha, CTO of ®ViewLift, said in a prior statement, “We are glad to be associated with the development of the next big thing in India’s OTT space. Hoichoi will benefit from our extensive marketing, data and analytics tools that will help them enhance interaction with their audience.”
