What to read next
ViewLift®: Enabling the content creators
ViewLift® Co-founder & President, Manik Bambha shares insights on how ViewLift® has been enabling the content creators including the extremely popular OTT platform for Bengali language content – Hoichoi, among others such as Kanccha Lannka, Oho Gujarati, and more in India.
Live Streaming on OTT platforms going beyond sports and reality?
Live-streamed sporting events have consistently brought in massive viewership for OTT platforms. The 2022 Asia Cup match between India and Pakistan on Sunday (September 4) was watched by 1.4 crore viewers on the streaming platform Disney+
Sports Viewership Is Changing In Today’s Consumer Landscape
Rick Allen, CEO of ViewLift® in an interview with Khushbu Raval, spoke about the industry’s areas of disruption and growth, including the broadcasting and cable influence, private-equity deals, new revenue streams for content owners, and the impact on the fan experience.