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Op-Ed: Crossing the pond: The democratisation of sports content
Written by Rick Allen, CEO of ViewLift. Direct-to-consumer (DTC) OTT streaming solutions are turning traditional sports broadcasting on its head through democratising sports content distribution and providing the flexibility to reach changing markets more effectively.
Monumental Sports names new NBCSW GM, eyes new streaming platform
Media industry veteran Friday Abernethy, who on Thursday was named the general manager of NBC Sports Washington, said the look and feel of game broadcasts and other programming on the network — as well as the ways in which fans can access that content — will be largely the same as it was
Q&A With Rick Allen, CEO Of ViewLift
In an interview with Martechvibe, Rick Allen, CEO of ViewLift, spoke about the industry’s areas of disruption and growth, including the broadcasting and cable influence, private-equity deals, new revenue streams for content owners, and the impact on the fan experience.