Op-Ed: Crossing the pond: The democratisation of sports content

Op-Ed: After House v. NCAA, universities can help their athletes build brands

Rick Allen, Tom McMillen, and Austin Rooney outline how universities can thrive post-House v. NCAA by creating digital hubs that enhance athlete branding, boost NIL revenue, and improve player retention through fan engagement and sponsor partnerships.

ViewLift is being used to build DTC solutions including for the NHL

Vegas Golden Knights Boost Scripps Broadcast Deal With New KnightTime+ Digital Platform

“We chose ViewLift based on their core values, passion, knowledge, client portfolio, technical expertise, robust comprehensive services, open-mindedness, and ability to collaborate,” says Knief.They also had proactive advice from their side of the dos and don’ts since we’re just getting into [DTC streaming]. We