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Everyone’s a player: How OTT platforms can boost fan engagement to stay ahead of the competition
In the latest article on SVG, Manik Bambha, President at ViewLift, provides valuable insights on how OTT platforms can enhance fan engagement and maintain a competitive edge in the industry.
Crystal-gazing into OTT ecosystem in 2023: From sports streaming to Metaverse
Manik Bambha, Co-Founder & President at ViewLift®, says on Adgully that young people will move more to streaming because now they can get sports, news, and entertainment in one or two apps and can watch on demand on their phones and smartphones. “The older audience will move when they want
REGULATING AI: CAN NEW LEGISLATION IMPOSE ORDER BEFORE IT’S TOO LATE?
Rick Allen is CEO of end-to-end video platform developer ViewLift. “The promise of AI and the risks from ill-considered regulation are two sides of the same coin,” he said. “AI is a blessing when it speeds a task and/or more comprehensively provides answers. In the streaming world, personalisation of