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PRESS RELEASE

Op-Ed: Crossing the pond: The democratisation of sports content

August 12, 2025
Op-Ed: Crossing the pond: The democratisation of sports content
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Op-Ed: Crossing the pond: The democratisation of sports content
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Written by Rick Allen, CEO of ViewLift. Direct-to-consumer (DTC) OTT streaming solutions are turning traditional sports broadcasting on its head through democratising sports content distribution and providing the flexibility to reach changing markets more effectively.

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