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Bonneville International Selects ®ViewLift to Power KSL’s New OTT Content Platform
“®ViewLift was the obvious choice when considering our complex requirements. We were immediately impressed by the flexibility and customization features of their platform,” said Jon Accarrino, Executive Director of Business Development at Bonneville Salt Lake.
Life after IPL
In the latest article on Financial Express, Manik Bambha, President at ViewLift share his insights on the impact and implications of life after the Indian Premier League (IPL). He highlights the void left by the conclusion of the tournament, discussing the shifts in viewers’ engagement and the economic
Getting in the crosshairs: Growing OTT platforms through organic search
As OTT video streaming takes India and the world by storm, so has competition among content owners to acquire and retain viewers’ eyeballs. To grab a slice of what is set to be a Rs 12,000 crore industry by the end of end-2023, OTT brands are investing heavily on marketing