DAZN acquires streaming tech firm ViewLift to aid US expansion aims

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December 10, 2022

It’s Time to Embrace Personalization and Education in Your OTT Advertising Model

Many forward-thinking advertisers, however, have found an OTT (over-the-top, or direct-streaming) solution to spark their ad engagement by focusing their budget on personalized and informational OTT advertising. Some 31% of respondents to a PwC survey said easy, personalized content

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Rick Allen reveals tech’s biggest challenges ahead of Madrid visit

Ahead of his visit to Madrid for the annual SportsPro OTT Summit this week, Rick – a former corporate lawyer – spoke to the Euro Weekly News about all things tech – all starting with that pesky E key…

June 16, 2022

The Three Phases of Growing a Global DTC Sports Streaming Service

At this year’s NAB Streaming Summit, ViewLift® CEO Rick Allen, moderated a panel of industry experts, including Fabio Gallo from LaLiga Tech, Riccardo Quaglia from the Italian Basketball League (LNP) and Andy Wasef from the National Basketball Association (NBA), and discussed the benefits of using dat

DAZN acquires streaming tech firm ViewLift to aid US expansion aims

May 4, 2026

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What to read next

It’s Time to Embrace Personalization and Education in Your OTT Advertising Model

Rick Allen reveals tech’s biggest challenges ahead of Madrid visit

The Three Phases of Growing a Global DTC Sports Streaming Service

DAZN acquires streaming tech firm ViewLift to aid US expansion aims

May 4, 2026

SHARE THIS POST

What to read next

It’s Time to Embrace Personalization and Education in Your OTT Advertising Model

Rick Allen reveals tech’s biggest challenges ahead of Madrid visit

The Three Phases of Growing a Global DTC Sports Streaming Service

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