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Gold rush: Disruption and opportunity in the OTT market
Standing at the confluence of sports, technology, and popular culture, the streaming “intersection” has resumed its intense traffic, as sports — both attending and watching — roars back with the pandemic easing. The next few years will witness even more disruption and opportunity. What factors are
A new cash cow: How DTC can maximise sports franchises’ ad revenue
Learn how sports franchises can supercharge their ad revenue through Direct-to-Consumer strategies. Delve into the expert insights shared by Manik Bambha, President at ViewLift, in an enlightening feature on AFAQ. Explore the transformative strategies and opportunities presented in this article,
Monumental Sports Network to Launch Integrated Sports Betting and Gamification Features for Capitals and Wizards Streams
Monumental Sports Network launches Monumental Game Center on Monumental+, powered by ViewLift, bringing real-time sports betting odds and gamification to Capitals and Wizards live streams. Partnering with Play Anywhere and BetMGM, MNMT becomes the first local media rights holder outside Las Vegas—and the first in the NBA—to offer this interactive experience.