What to read next
It’s Time Advertisers Change Their Approach to OTT Advertising—Here’s Why
Manik Bambha, Co-Founder and President of ViewLift® writes on TV Tech, Advertisers who want to acquire new businesses in 2022 need to ensure their content tells a story, is customized and educational and how advertisers must migrate from selling products to engaging their audiences in order to
How Direct-to-Consumer Regional Sports Networks Use OTT & Companion Content for Android, Apple, Roku, Xbox & FireTV
The multi-billion-dollar regional sports network (RSN) crisis in the US shows no sign of abating as we move into 2024. Disrupted by the soaring costs of live game rights, changing viewing patterns, and the continuing trend by consumers to cut cable services in favor of streaming platforms, many RSNs are in
Op-ed: The NFL and private equity -- modest liquidity, or the start of a new normal?
In a landmark move six weeks ago, the NFL created rules allowing private equity firms to make heavily circumscribed minority invests in its franchises, a move designed to escalate already sky-high team valuations, while recognizing the shrinking number of new, traditional-style owners with the resources to buy into one of the world’s most exclusive clubs. And the first deal under the new rules surfaced last week, with Ares Management believed nearing a deal to invest in Stephen Ross’ Miami Dolphins (and related assets).
