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Unlocking the Full Potential of Ad Revenue for Content Publishers: Manik Bambha’s expert insights on Financial Express. In this article, Bambha delves into the crucial elements of ad targeting, performance measurement, and placement protection that publishers need to focus on to increase their
Playing to your audience: How to make pub streaming a profitable revenue stream for content owners
A well-written article by Fabio Gallo, General Manager, Europe & Asia at ViewLift on SVG Europe on How to make pub streaming a profitable revenue stream for content owners.
Regional sports networks’ restructuring can strengthen sports
Diamond Sports Group’s bankruptcy has negative impacts on the sports industry but here’s an alternative angle on how this challenging situation can lead to new opportunities for growth and innovation. Rick Allen, CEO at ViewLift writes in Sports Business Journal about how to turn the crisis into