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PRESS RELEASE

DAZN acquires streaming tech firm ViewLift to aid US expansion aims

May 4, 2026
DAZN acquires streaming tech firm ViewLift to aid US expansion aims
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Monetising sports for sustained growth: A game every OTT platform can play
December 7, 2023

Monetising sports for sustained growth: A game every OTT platform can play

Discover how OTT platforms can unlock sustained growth by effectively monetizing sports content. Dive into the strategies and opportunities highlighted in this insightful article by Manik Bambha President at ViewLift on Business Insider.

Live Streaming on OTT platforms going beyond sports and reality?
June 9, 2022

Live Streaming on OTT platforms going beyond sports and reality?

Live-streamed sporting events have consistently brought in massive viewership for OTT platforms. The 2022 Asia Cup match between India and Pakistan on Sunday (September 4) was watched by 1.4 crore viewers on the streaming platform Disney+

Op-Ed: Crossing the pond: The democratisation of sports content
August 12, 2025

Op-Ed: Crossing the pond: The democratisation of sports content

Written by Rick Allen, CEO of ViewLift. Direct-to-consumer (DTC) OTT streaming solutions are turning traditional sports broadcasting on its head through democratising sports content distribution and providing the flexibility to reach changing markets more effectively.

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