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PRESS RELEASE

DAZN acquires streaming tech firm ViewLift to aid US expansion aims

May 4, 2026
DAZN acquires streaming tech firm ViewLift to aid US expansion aims
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Manik Bambha, President & Co-Founder at ViewLift® in an exclusive interview at The Economic Times says “Platforms like Disney+Hotstar know what to expect out of a particular sports event so they pre-scale the system a few hours before the event. When viewers log in, they have a seamless experience
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No matter how important the business issues and struggles you’re facing, you have to take a step back and put them in a broader perspective, advises Rick Allen, CEO and co-founder of streaming tech company ®ViewLift – and former White House Deputy Assistant to President Bill Clinton. Allen explains
Why and how are Indian broadcasters tapping sports beyond cricket?
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Why and how are Indian broadcasters tapping sports beyond cricket?

Manik Bambha, President at ViewLift shares thoughtful insights on afaqs about how Indian broadcasters diversifying into non-cricket sports to capture the growing demand of sports viewership

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