What to read next
December 7, 2023
Monetising sports for sustained growth: A game every OTT platform can play
Discover how OTT platforms can unlock sustained growth by effectively monetizing sports content. Dive into the strategies and opportunities highlighted in this insightful article by Manik Bambha President at ViewLift on Business Insider.
June 9, 2022
Live Streaming on OTT platforms going beyond sports and reality?
Live-streamed sporting events have consistently brought in massive viewership for OTT platforms. The 2022 Asia Cup match between India and Pakistan on Sunday (September 4) was watched by 1.4 crore viewers on the streaming platform Disney+
August 12, 2025
Op-Ed: Crossing the pond: The democratisation of sports content
Written by Rick Allen, CEO of ViewLift. Direct-to-consumer (DTC) OTT streaming solutions are turning traditional sports broadcasting on its head through democratising sports content distribution and providing the flexibility to reach changing markets more effectively.
