Transmit Live partners with ViewLift to maximize placement and monetization of ads in digital feeds
December 2, 2024
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The Three Phases of Growing a Global DTC Sports Streaming Service
At this year’s NAB Streaming Summit, ViewLift® CEO Rick Allen, moderated a panel of industry experts, including Fabio Gallo from LaLiga Tech, Riccardo Quaglia from the Italian Basketball League (LNP) and Andy Wasef from the National Basketball Association (NBA), and discussed the benefits of using dat
Crystal-gazing into 2023: Streaming challenges – Piracy to password-sharing
Manik Bambha, Co-Founder & President at ViewLift®, in an interview with Adgully says In 2023 more TVs will be smart, and there will be more consumption on the TV apps instead of phones. Short-form content and 9:16 will be watched on phones and long-form content and sports will be more
Life after IPL
In the latest article on Financial Express, Manik Bambha, President at ViewLift share his insights on the impact and implications of life after the Indian Premier League (IPL). He highlights the void left by the conclusion of the tournament, discussing the shifts in viewers’ engagement and the economic