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March 15, 2023

Regional sports networks’ restructuring can strengthen sports

Diamond Sports Group’s bankruptcy has negative impacts on the sports industry but here’s an alternative angle on how this challenging situation can lead to new opportunities for growth and innovation. Rick Allen, CEO at ViewLift writes in Sports Business Journal about how to turn the crisis into

September 6, 2023

Getting in the crosshairs: Growing OTT platforms through organic search

As OTT video streaming takes India and the world by storm, so has competition among content owners to acquire and retain viewers’ eyeballs. To grab a slice of what is set to be a Rs 12,000 crore industry by the end of end-2023, OTT brands are investing heavily on marketing

December 4, 2022

What drives piracy in the OTT industry?

A well-written article by Saurabh Saxena, Sr. Solution Architect at ViewLift® on Economic Times on what drives piracy in the OTT industry. Unfortunately, it hasn’t happened. Digital piracy costs the US movie industry between $40 and $97.1 billion a year.

Transmit Live partners with ViewLift to maximize placement and monetization of ads in digital feeds

December 2, 2024

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What to read next

Regional sports networks’ restructuring can strengthen sports

Getting in the crosshairs: Growing OTT platforms through organic search

What drives piracy in the OTT industry?

Transmit Live partners with ViewLift to maximize placement and monetization of ads in digital feeds

December 2, 2024

SHARE THIS POST

What to read next

Regional sports networks’ restructuring can strengthen sports

Getting in the crosshairs: Growing OTT platforms through organic search

What drives piracy in the OTT industry?

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