During this episode, he imparts valuable insights into the evolving landscape of Sports Video Streaming and the significant shifts in Sports Viewership within today's consumer environment.
It’s time to rely on OTT says ®ViewLift, Co-Founder and President Manik Bhambha. Advertisers need to ensure their content is automatically featured and optimized to resonate with the audience no matter what device they are using. Losing the audience’s attention or interest is now a recipe for disaster.
Rick Allen, CEO and Founder of ViewLift®, spoke with MARCA about the OTT industry, sporting events, and ViewLift’s® upcoming plans.
