Op-Ed: After House v. NCAA, universities can help their athletes build brands

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June 6, 2022

Italian basketball league launches LNP Pass with ®ViewLift

Lega Nazionale Pallacanestro (LNP) – Italy’s basketball league – has announced a partnership with streaming platform ®ViewLift to broadcast the league across Amazon Fire TV, iOS TV and Roku.

March 1, 2023

Crystal-gazing into 2023: Streaming challenges – Piracy to password-sharing

Manik Bambha, Co-Founder & President at ViewLift®, in an interview with Adgully says In 2023 more TVs will be smart, and there will be more consumption on the TV apps instead of phones. Short-form content and 9:16 will be watched on phones and long-form content and sports will be more

June 24, 2023

The New Order Cometh: Decoding the Economics of Sports DTC Platforms

The emergence of Internet streaming, and the resulting rise in cord cutting has hit traditional pay-TV subscriptions hard – US cable networks lost 6,250,000 subscribers in 2022, up from 5,585,000 in 2021

Op-Ed: After House v. NCAA, universities can help their athletes build brands

July 10, 2025

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What to read next

Italian basketball league launches LNP Pass with ®ViewLift

Crystal-gazing into 2023: Streaming challenges – Piracy to password-sharing

The New Order Cometh: Decoding the Economics of Sports DTC Platforms

Op-Ed: After House v. NCAA, universities can help their athletes build brands

July 10, 2025

SHARE THIS POST

What to read next

Italian basketball league launches LNP Pass with ®ViewLift

Crystal-gazing into 2023: Streaming challenges – Piracy to password-sharing

The New Order Cometh: Decoding the Economics of Sports DTC Platforms

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