PRESS RELEASE
Op-Ed: After House v. NCAA, universities can help their athletes build brands
July 10, 2025
What to read next
June 8, 2020
Professional Fighters League unveils free, ad-supported OTT platform
The launch of the PFL MMA App, which was first reported last week by SportsPro, will provide fans with year-round access to the league’s entire content library, including classic fights, behind-the-scenes footage and original programming from PFL Studios, the organisation’s production arm.
May 28, 2023
Game on: 7 ways to go big with your sports OTT platform
A great article by Manik Bambha, President of ViewLift on Times of India, shares valuable insights on how to maximize the potential of a sports over-the-top (OTT) platform.
November 30, 2023
Winning Over GEN Z : How Sports Can Get Digitally Driven Fans To Care
Every generation holds multitudes of sports fans, but they don’t all engage in the same way. This is particularly true of Gen Z—the under-24-year-old digital natives who live and breathe through their smartphones and other non-TV devices.