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PRESS RELEASE

Op-Ed: After House v. NCAA, universities can help their athletes build brands

July 10, 2025
Op-Ed: After House v. NCAA, universities can help their athletes build brands
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A Bigger Tent Makes a Happier Home

In late spring, we announced that ViewLift would become a part of DAZN; that deal has formally closed, so we are officially (as the logo above indicates) “a DAZN company”. In thanking my Chairman Ted Leonsis, our Board, colleagues, shareholders and clients for this now 19-year journey; and Sir Leonard Blavatnik, Shay Segev and our new colleagues at DAZN for their confidence in our future, I also want to lay out why we took this step and how it intersects with broader trends in technology, media and especially sports.

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