DAZN targets local sports and US expansion with ‘US$100m’ ViewLift takeover

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Direct to consumer: Viewlift® looks at the impact of federation and club ownership on sports broadcasting

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Every generation holds multitudes of sports fans, but they don’t all engage in the same way. This is particularly true of Gen Z—the under-24-year-old digital natives who live and breathe through their smartphones and other non-TV devices.

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No matter how important the business issues and struggles you’re facing, you have to take a step back and put them in a broader perspective, advises Rick Allen, CEO and co-founder of streaming tech company ®ViewLift – and former White House Deputy Assistant to President Bill Clinton. Allen explains

DAZN targets local sports and US expansion with ‘US$100m’ ViewLift takeover

April 30, 2026

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What to read next

Direct to consumer: Viewlift® looks at the impact of federation and club ownership on sports broadcasting

Winning Over GEN Z : How Sports Can Get Digitally Driven Fans To Care

A Journey from the White House to SaaS CEO

DAZN targets local sports and US expansion with ‘US$100m’ ViewLift takeover

April 30, 2026

SHARE THIS POST

What to read next

Direct to consumer: Viewlift® looks at the impact of federation and club ownership on sports broadcasting

Winning Over GEN Z : How Sports Can Get Digitally Driven Fans To Care

A Journey from the White House to SaaS CEO

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