DAZN targets local sports and US expansion with ‘US$100m’ ViewLift takeover

What to read next

January 11, 2024

Sports Viewership Is Changing In Today’s Consumer Landscape

By 2025, more than 25% of Americans will watch live sports digitally. While broadcast and cable networks have dominated the sports viewership market, there will soon be a new normal. In an interview with Rick Allen,

May 4, 2026

DAZN acquires streaming tech firm ViewLift to aid US expansion aims

DAZN’s acquisition of ViewLift accelerates its push into the U.S. sports market with enhanced streaming and SaaS capabilities. The deal strengthens its ability to support teams, leagues, and RSNs with scalable digital solutions.

November 30, 2023

Winning Over GEN Z : How Sports Can Get Digitally Driven Fans To Care

Every generation holds multitudes of sports fans, but they don’t all engage in the same way. This is particularly true of Gen Z—the under-24-year-old digital natives who live and breathe through their smartphones and other non-TV devices.

DAZN targets local sports and US expansion with ‘US$100m’ ViewLift takeover

April 30, 2026

SHARE THIS POST

What to read next

Sports Viewership Is Changing In Today’s Consumer Landscape

DAZN acquires streaming tech firm ViewLift to aid US expansion aims

Winning Over GEN Z : How Sports Can Get Digitally Driven Fans To Care

DAZN targets local sports and US expansion with ‘US$100m’ ViewLift takeover

April 30, 2026

SHARE THIS POST

What to read next

Sports Viewership Is Changing In Today’s Consumer Landscape

DAZN acquires streaming tech firm ViewLift to aid US expansion aims

Winning Over GEN Z : How Sports Can Get Digitally Driven Fans To Care

Subscribe to our newsletter

Don't miss out our new releases, events, and much more