DAZN targets local sports and US expansion with ‘US$100m’ ViewLift takeover

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Hybrid OTT Monetisation Models: The Best Route to Profitability

Shraddha Pednekar, CXO at ViewLift® writes on Financial Express (India) about How Hybrid OTT Monetization models are the best route to profitability. As OTT platforms grow prolifically, so does the number of viewers who are “cutting the cord.” It’s estimated that, by the end-2022, 55.1 million people will

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The New Order Cometh: Decoding the Economics of Sports DTC Platforms

The emergence of Internet streaming, and the resulting rise in cord cutting has hit traditional pay-TV subscriptions hard – US cable networks lost 6,250,000 subscribers in 2022, up from 5,585,000 in 2021

September 6, 2023

Getting in the crosshairs: Growing OTT platforms through organic search

As OTT video streaming takes India and the world by storm, so has competition among content owners to acquire and retain viewers’ eyeballs. To grab a slice of what is set to be a Rs 12,000 crore industry by the end of end-2023, OTT brands are investing heavily on marketing

DAZN targets local sports and US expansion with ‘US$100m’ ViewLift takeover

April 30, 2026

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What to read next

Hybrid OTT Monetisation Models: The Best Route to Profitability

The New Order Cometh: Decoding the Economics of Sports DTC Platforms

Getting in the crosshairs: Growing OTT platforms through organic search

DAZN targets local sports and US expansion with ‘US$100m’ ViewLift takeover

April 30, 2026

SHARE THIS POST

What to read next

Hybrid OTT Monetisation Models: The Best Route to Profitability

The New Order Cometh: Decoding the Economics of Sports DTC Platforms

Getting in the crosshairs: Growing OTT platforms through organic search

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