Amazon’s AWS Debuts AI Tool That Automates Clipping Live Sports For Social Media

DAZN’s $100M ViewLift Buy Bolsters Regional Streaming Rights Push

Why and how are Indian broadcasters tapping sports beyond cricket?

Manik Bambha, President at ViewLift shares thoughtful insights on afaqs about how Indian broadcasters diversifying into non-cricket sports to capture the growing demand of sports viewership

Cross-continental playbook: Lessons in sports video strategy from the U.S. to Europe

In 2024, the ongoing business challenges confronting sports media organizations globally are poised to persist, with broadcasters and direct-to-consumer (DTC) services vying for pivotal sports rights to drive programming and win viewership.