Resources

How to Build Roku App Without Coding?

Learn how to build a Roku app with no code platforms like ViewLift Roku is a prominent player in the smart TV domain. The dominance of Roku TV in the US market throws several opportunities for content publishers. They can earn subscribers effortlessly from the vast user base of Roku devices. However, Roku TV deals […]

Fast Channel – The Future of Video Streaming in 2023 and Beyond

FAST channel or free ad-supported television is gaining ground among a new cohort of price-sensitive, choice- and subscription-fatigued viewers. A fast-emerging viewership base and spiked growth in advertising revenues are betting in favor of FAST streaming services. For instance, Pluto TV – a FAST channel TV – had 12 million unique monthly viewers in January […]

How Do You Get Started with Your Own Sports Streaming Platform?

Launching a sports streaming platform is a promising OTT revenue model. Since the pandemic locked us all indoors, the audience has recognized the convenience of live and on-demand sports video content streaming from the comfort of their living rooms. As a result, OTT sports platforms are steadily evolving as a lucrative and high-growth business model […]

Free Ad Supported TV (FAST) – A Comprehensive Guide to Free Streaming Services

Free Ad Supported TV (FAST): FAST channels are becoming a promising revenue model for broadcasters and advertising channel for brands. Explore how traditional linear TV can regain its hold among OTT viewers with FAST model. Are you a broadcaster looking to launch your very own video streaming services? Then, FAST must be in your consideration […]

Comparing Top 21 OTT Platform Providers 

This blog will compare 21 OTT platform providers so you can make an informed choice by selecting a robust foundation for your OTT streaming. OTT platform providers form the foundation of nearly all our streaming-based entertainment. Movies, series, events, sports, VOD, music, and educational apps – highlight the relevance of original and live content in […]

Hidden In Plain Sight: How OTT Platforms Can Mine User Preferences

Wall Street guru and statesman Bernard Baruch had a simple mantra to get ahead. “Most of the successful people I’ve known,” he said “are the ones who do more listening than talking.” The same holds good with running a successful OTT brand. A huge trove of great content and effective advertising are just the beginning. […]

Hybrid OTT Monetization Models: The Best Route to Profitability

As OTT platforms grow prolifically, so do the number of viewers who are “cutting the cord,” opting to move away from legacy media. It’s estimated that, by the end-2022, 55.1 million people will migrate from traditional pay TV – a seismic shift. While such a vast user base seems attractive, OTT brands have a challenge […]

Four Routes To Success: Future-Proofing D2C OTT Service

All too often, a promising new D2C OTT platform gets launched with much publicity and fanfare, boasts of an extensive content library, grabs eyeballs by the millions….and then, slowly and steadily, stagnates. Or worse, it fades away. It is not that the platform didn’t have its launch strategy right. Instead, the reason for stagnation is […]

AI & ML: Changing the Face of OTT Entertainment

As a newbie to the K-drama phenomenon, the first one I watched on the recommendation of friends and family was Squid Games last year. The next thing I knew, the OTT platform I was on showed recommendations to several K-dramas and even similar shows in my local language. With new shows on my list, in […]