FAST channel or free ad-supported television is gaining ground among a new cohort of price-sensitive, choice- and subscription-fatigued viewers. A fast-emerging viewership base and spiked growth in advertising revenues are betting in favor of FAST streaming services. For instance, Pluto TV – a FAST channel TV – had 12 million unique monthly viewers in January […]
Launching a sports streaming platform is a promising OTT revenue model. Since the pandemic locked us all indoors, the audience has recognized the convenience of live and on-demand sports video content streaming from the comfort of their living rooms. As a result, OTT sports platforms are steadily evolving as a lucrative and high-growth business model […]
Free Ad Supported TV (FAST): FAST channels are becoming a promising revenue model for broadcasters and advertising channel for brands. Explore how traditional linear TV can regain its hold among OTT viewers with FAST model. Are you a broadcaster looking to launch your very own video streaming services? Then, FAST must be in your consideration […]
“Lega Nazionale Pallacanestro” (National Basketball League) is an Italian professional basketball league that was founded in 2013. The National Basketball League is connected to private, non-profit sports organizations and takes part in the National Series A2 and Series B Amateur Basketball Championship. In this exclusive case study, you will learn; How LNP launched a DTC […]
CHORKI is the ultimate entertainment destination for Bangla language audiences around the world. Launched on 12 July 2021, Chorki is an over-the-top media service and original programming production company headquartered in Dhaka, Bangladesh. It is owned by Transcom Group via Prothom Alo which is the largest circulated newspaper in Bangladesh. In this exclusive case study, […]
This blog will compare 21 OTT platform providers so you can make an informed choice by selecting a robust foundation for your OTT streaming. OTT platform providers form the foundation of nearly all our streaming-based entertainment. Movies, series, events, sports, VOD, music, and educational apps – highlight the relevance of original and live content in […]
Wall Street guru and statesman Bernard Baruch had a simple mantra to get ahead. “Most of the successful people I’ve known,” he said “are the ones who do more listening than talking.” The same holds good with running a successful OTT brand. A huge trove of great content and effective advertising are just the beginning. […]
As OTT platforms grow prolifically, so do the number of viewers who are “cutting the cord,” opting to move away from legacy media. It’s estimated that, by the end-2022, 55.1 million people will migrate from traditional pay TV – a seismic shift. While such a vast user base seems attractive, OTT brands have a challenge […]
All too often, a promising new D2C OTT platform gets launched with much publicity and fanfare, boasts of an extensive content library, grabs eyeballs by the millions….and then, slowly and steadily, stagnates. Or worse, it fades away. It is not that the platform didn’t have its launch strategy right. Instead, the reason for stagnation is […]
