Sports and Entertainment streaming technology provider ViewLift has appointed Chance Mason as VP global go-to-market strategy.
Mason has been in the digital media business for over 20 years, holding senior management roles in sales, product development and business strategy. He joins from Quickplay, where he was head of strategic accounts/strategy.
Prior to this, Mason worked at Videon, Qumu, Haivision, and Piksel. He started his career at Multicast Media Networks, an early SaaS online video platform.
“I’ve long been an admirer of ViewLift’s platform, leadership and market momentum. I’m very excited to be joining the company at a time when entertainment and sports companies are continuing their digital transformation journeys, providing ViewLift with strong global growth opportunities,” said Mason.
“A particular opportunity for ViewLift is that we combine carrier-grade solutions with high levels of ongoing service management, and we can deploy in weeks rather than months: the total opposite of the ‘sell and leave’ and lengthy integration approach of many of our competitors. I look forward to helping ensure that ViewLift continues to travel along its fast growth curve – enabled by working with new customers such as the NHL, Monumental Sports, the current Stanley Cup champions, the Vegas Golden Knights and LIV Golf,.”
Rick Allen, CEO, ViewLift, said: “I’m delighted that Chance is bringing his proven 20+ years’ experience and technical expertise to help drive the next wave of success at ViewLift. The whole ViewLift team is looking forward to working with him to ensure that we continue to empower media and entertainment excellence. Our customers can make the most of their streaming opportunities, increasingly creating new avenues for leagues, teams and content owners to reach viewers in the rapidly evolving sports and media world.”
ViewLift is a full-service digital content distribution platform empowering sports leagues, clubs, federations and right holders and others to monetize their content through native branded apps on major OTT devices including web, mobile, TV-connected devices, Smart TVs and gaming consoles. ViewLift operates across the digital ecosystem, understanding each device’s unique requirements and best practices. ViewLift offers clients a range of monetization models on a proprietary platform with advanced analytics, tracking performance in real-time. To learn more please visit www.viewlift.com.