ViewLift®, a global leader in end-to-end streaming and OTT solutions, announced the deployment of Here TV and MyOutdoorTV apps on VIZIO’s SmartCast platform. VIZIO’s SmartCast platform currently has 15+ million active users and is seeing YoY growth across its platform.
Being an authorized development partner, clients can now use ViewLift’s® modular ready-to-deploy app framework for building streaming apps for VIZIO’s SmartCast platform.
Through its integrated platform of cutting-edge Smart TVs, VIZIO is driving the future of television. They have a selection of award-winning sound bars that give customers a better audio experience. VIZIO’s SmartCast platform gives content providers more ways to distribute their content and advertisers more tools to connect with the right audience.
Speaking on the collaboration Manik Bambha, President of ViewLift® said, “ViewLift® will now be able to broaden the reach of its clients on the VIZIO platform, giving them a significant boost in terms of availability and reach for new prospective users and subscribers. We take pride in continuous innovation in streaming and are excited that Here TV and MyOutdoorTV are among the first apps we have launched on VIZIO’s SmartCast platform.”
Manik will also be a part of an upcoming panel discussion on ‘New Business Models: Next Gen of OTT Services’ at the Future of Video conference by Parks Associates being held in Marina del Rey, CA on 12th December. There along with other industry leaders, he will be talking on experimentation with hybrid business models and varied pricing tiers, providing customers with the ultimate option in how they watch video will continue as SVOD business models work to generate more revenue from TVOD and AVOD services.
About ViewLift® :
ViewLift® is a full-service digital content distribution platform empowering media companies, sports leagues and teams, broadcasters, and others to monetize their content through native branded apps on major OTT devices including web, mobile, TV-connected devices, Smart TVs, and gaming consoles. ViewLift® operates across the digital ecosystem, understanding each device’s unique requirements and best practices. ViewLift® offers clients a range of monetization models on a proprietary platform with advanced analytics, tracking performance in real time. To learn more please visit www.viewlift.com.