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Sports Viewership Is Changing In Today’s Consumer Landscape
Rick Allen, CEO of ViewLift® in an interview with Khushbu Raval, spoke about the industry’s areas of disruption and growth, including the broadcasting and cable influence, private-equity deals, new revenue streams for content owners, and the impact on the fan experience.
OUTDOOR SPORTSMAN GROUP AND ®VIEWLIFT ANNOUNCE OTT PARTNERSHIP
“®ViewLift helps Outdoor Sportsman Group distribute our exclusive, streaming service to a broader audience,” MyOutdoorTV Senior Vice President and General Manager, Sean Luxton said. “We are extremely pleased with our partnership and look forward to many successes.”
Caliente TV streaming European soccer in Mexico with assist from Viewlift
UEFA Champions League matches will have a new home in Mexico on a nascent streaming service when the league phase of the European club competition begins next week. Grupo Caliente, one of Mexico’s largest sports betting operators and the owner of two Liga MX clubs, last month debuted an over-the-top streaming platform powered by N.Y.-based ViewLift featuring a range of live sporting events, including top-tier European soccer, as well as 10 hours a day of original studio programming.