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Sports Viewership Is Changing In Today’s Consumer Landscape
By 2025, more than 25% of Americans will watch live sports digitally. While broadcast and cable networks have dominated the sports viewership market, there will soon be a new normal. In an interview with Rick Allen,
ViewLift integrates Bitmovin’s VOD Encoder via Google Cloud Marketplace
ViewLift, a global leader in end-to-end streaming and OTT solutions, announces it has integrated Bitmovin’s VOD Encoder into its end-to-end OTT platform so its customers can efficiently stream any type of on-demand content to any viewing device in the highest quality.
The Three Phases of Growing a Global DTC Sports Streaming Service
At this year’s NAB Streaming Summit, ViewLift® CEO Rick Allen, moderated a panel of industry experts, including Fabio Gallo from LaLiga Tech, Riccardo Quaglia from the Italian Basketball League (LNP) and Andy Wasef from the National Basketball Association (NBA), and discussed the benefits of using dat