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Manik Bambha, CTO of ®ViewLift, said in a prior statement, “We are glad to be associated with the development of the next big thing in India’s OTT space. Hoichoi will benefit from our extensive marketing, data and analytics tools that will help them enhance interaction with their audience.”
Monumental Sports Network Debuts DTC Subscription Memberships for Live Washington Capitals, Wizards, and Mystics Games
Monumental Sports Network partnered on these enhancements with ViewLift, a leading end-to-end digital platform developer providing OTT distribution solutions for content owners across multiple device platforms, including web, mobile, connected TV devices, smart TVs, and gaming consoles to design

Op-Ed: After House v. NCAA, universities can help their athletes build brands
Rick Allen, Tom McMillen, and Austin Rooney outline how universities can thrive post-House v. NCAA by creating digital hubs that enhance athlete branding, boost NIL revenue, and improve player retention through fan engagement and sponsor partnerships.