What to read next
March 15, 2023
Regional sports networks’ restructuring can strengthen sports
Diamond Sports Group’s bankruptcy has negative impacts on the sports industry but here’s an alternative angle on how this challenging situation can lead to new opportunities for growth and innovation. Rick Allen, CEO at ViewLift writes in Sports Business Journal about how to turn the crisis into
February 12, 2022
FIFA World Cup 2022: How JioCinema is manoeuvring its live streaming game after a fumble
Manik Bambha, President & Co-Founder at ViewLift® in an exclusive interview at The Economic Times says “Platforms like Disney+Hotstar know what to expect out of a particular sports event so they pre-scale the system a few hours before the event. When viewers log in, they have a seamless experience
January 30, 2023
Direct to consumer: Viewlift® looks at the impact of federation and club ownership on sports broadcasting
Rick Allen CEO of ViewLift®at SVG Europe talks about the impact of the federation and club ownership on sports broadcasting.