What to read next
May 3, 2023
Measure, target, protect: How content publishers can maximize ad revenue
Unlocking the Full Potential of Ad Revenue for Content Publishers: Manik Bambha’s expert insights on Financial Express. In this article, Bambha delves into the crucial elements of ad targeting, performance measurement, and placement protection that publishers need to focus on to increase their
February 5, 2023
All you need to know about ‘FAST Channels’
In an interview with Benita Chacko, Manik Bambha, Co-Founder at ViewLift explains how FAST channels can drive brand awareness and boost viewership by introducing viewers to new content.
January 23, 2023
Personalisation of content is our core feature
Manik Bambha, Co-Founder & President of ViewLift in a conversation with Indian Television talks about ViewLift’s core feature and how ViewLift enables the extremely popular OTT platform for Bengali content- Hoichoi, among others such as…