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ViewLift integrates Bitmovin’s VOD Encoder via Google Cloud Marketplace
ViewLift, a global leader in end-to-end streaming and OTT solutions, announces it has integrated Bitmovin’s VOD Encoder into its end-to-end OTT platform so its customers can efficiently stream any type of on-demand content to any viewing device in the highest quality.
Dynamic giants: What the US and European sports video markets can learn from each other
The sports video market is incredibly dynamic. The United States and European markets are two influential giants with similarities, but also some instructive differences and unique approaches, strengths and challenges.
Hybrid OTT Monetisation Models: The Best Route to Profitability
Shraddha Pednekar, CXO at ViewLift® writes on Financial Express (India) about How Hybrid OTT Monetization models are the best route to profitability. As OTT platforms grow prolifically, so does the number of viewers who are “cutting the cord.” It’s estimated that, by the end-2022, 55.1 million people will