What to read next
May 28, 2023
Game on: 7 ways to go big with your sports OTT platform
A great article by Manik Bambha, President of ViewLift on Times of India, shares valuable insights on how to maximize the potential of a sports over-the-top (OTT) platform.
June 17, 2023
Sports OTT Summit: ViewLift® CEO Rick Allen goes deep into streaming trends for live sport
In conversation with SVG Europe content editor Jo Ruddock, ViewLift® chief executive Rick Allen discusses his career and the changing sports media landscape around the world.
March 1, 2023
Crystal-gazing into OTT ecosystem in 2023: From sports streaming to Metaverse
Manik Bambha, Co-Founder & President at ViewLift®, says on Adgully that young people will move more to streaming because now they can get sports, news, and entertainment in one or two apps and can watch on demand on their phones and smartphones. “The older audience will move when they want
