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By 2025, more than 25% of Americans will watch live sports digitally. While broadcast and cable networks have dominated the sports viewership market, there will soon be a new normal. In an interview with Rick Allen,
Netflix To Stream Live Tennis Exhibition Between Rafael Nadal And Carlos Alcaraz
Although Netflix has not actively pursued any major live sports rights, they seem to have adopted a strategy of creating its own in-house sporting events,” says Rick Allen, ViewLift CEO. “The Netflix documentary ‘Break Point’, tennis’ answer
Measure, target, protect: How content publishers can maximize ad revenue
Unlocking the Full Potential of Ad Revenue for Content Publishers: Manik Bambha’s expert insights on Financial Express. In this article, Bambha delves into the crucial elements of ad targeting, performance measurement, and placement protection that publishers need to focus on to increase their