What to read next
December 9, 2023
How The Charter-Disney Deal Is Scrambling The TV Industry
“There’s been change in the ecosystem itself,” said ViewLift CEO Rick Allen, who has worked with teams such as the NHL’s Vegas Golden Knights and Washington Capitals among much else.
August 18, 2022
Sports Viewership Is Changing In Today’s Consumer Landscape
Rick Allen, CEO of ViewLift® in an interview with Khushbu Raval, spoke about the industry’s areas of disruption and growth, including the broadcasting and cable influence, private-equity deals, new revenue streams for content owners, and the impact on the fan experience.
June 9, 2022
Live Streaming on OTT platforms going beyond sports and reality?
Live-streamed sporting events have consistently brought in massive viewership for OTT platforms. The 2022 Asia Cup match between India and Pakistan on Sunday (September 4) was watched by 1.4 crore viewers on the streaming platform Disney+