What to read next
Professional Fighters League unveils free, ad-supported OTT platform
The launch of the PFL MMA App, which was first reported last week by SportsPro, will provide fans with year-round access to the league’s entire content library, including classic fights, behind-the-scenes footage and original programming from PFL Studios, the organisation’s production arm.
Measure, target, protect: How content publishers can maximize ad revenue
Unlocking the Full Potential of Ad Revenue for Content Publishers: Manik Bambha’s expert insights on Financial Express. In this article, Bambha delves into the crucial elements of ad targeting, performance measurement, and placement protection that publishers need to focus on to increase their
Op-ed: With Olympics attention, now is the time for women’s sports to grab the spotlight permanently
The Olympics traditionally have given women’s sports such as gymnastics, figure skating, track and field, and swimming far more audience access and attention than is typical outside of the “flame to flame” Olympic focus -- those other three years and 50 weeks of the quadrennial sports calendar.
