What to read next
August 18, 2022
ViewLift®: Enabling the content creators
ViewLift® Co-founder & President, Manik Bambha shares insights on how ViewLift® has been enabling the content creators including the extremely popular OTT platform for Bengali language content – Hoichoi, among others such as Kanccha Lannka, Oho Gujarati, and more in India.
May 15, 2023
Why and how are Indian broadcasters tapping sports beyond cricket?
Manik Bambha, President at ViewLift shares thoughtful insights on afaqs about how Indian broadcasters diversifying into non-cricket sports to capture the growing demand of sports viewership
December 9, 2023
How The Charter-Disney Deal Is Scrambling The TV Industry
“There’s been change in the ecosystem itself,” said ViewLift CEO Rick Allen, who has worked with teams such as the NHL’s Vegas Golden Knights and Washington Capitals among much else.