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Data monetization in sports: Building additional revenue streams with sports data monetization
Manik Bambha, Co-Founder and President of ViewLift® says sports data monetization is a significant opportunity for new revenue streams. In a panel discussion at the recently concluded NAB Streaming Summit 2022, panelists spoke extensively about the evolving nature of sports fans.
Stream And Beam: How You’ll Watch Sports In The Future
ViewLift revolutionizes regional sports streaming with its SaaS-based model, enabling teams to retain all subscription and ad revenue. Co-founded by Ted Leonsis, owner of Monumental Sports Network, the platform partners with premier sports organizations, including LIV Golf, Florida Panthers, and Las Vegas Golden Knights, delivering cutting-edge solutions for fan engagement.
Key reasons why broadcasters must integrate OTT into their distribution strategy
A great article written by CEO, Rick Allen on Express Computer on why broadcasters must integrate OTT into their distribution strategy. According to Deloitte’s 2022 Technology, Media, and Telecommunications predictions report, India’s OTT space is expected to grow at a CAGR of more