What to read next
September 11, 2023
Dynamic giants: What the US and European sports video markets can learn from each other
The sports video market is incredibly dynamic. The United States and European markets are two influential giants with similarities, but also some instructive differences and unique approaches, strengths and challenges.
October 14, 2022
We are pioneers in developing native applications across all OTT devices
Manik Bambha, Co-Founder & President, ViewLift®, shares his thought on Express Computer, the idea behind creating ViewLift®, and the strategies it deploys to empower media and broadcast companies and sports leagues providers.
August 12, 2025
Op-Ed: Crossing the pond: The democratisation of sports content
Written by Rick Allen, CEO of ViewLift. Direct-to-consumer (DTC) OTT streaming solutions are turning traditional sports broadcasting on its head through democratising sports content distribution and providing the flexibility to reach changing markets more effectively.