What to read next
It’s Time to Embrace Personalization and Education in Your OTT Advertising Model
Many forward-thinking advertisers, however, have found an OTT (over-the-top, or direct-streaming) solution to spark their ad engagement by focusing their budget on personalized and informational OTT advertising. Some 31% of respondents to a PwC survey said easy, personalized content
Monumental Sports Network Debuts DTC Subscription Memberships for Live Washington Capitals, Wizards, and Mystics Games
Monumental Sports Network partnered on these enhancements with ViewLift, a leading end-to-end digital platform developer providing OTT distribution solutions for content owners across multiple device platforms, including web, mobile, connected TV devices, smart TVs, and gaming consoles to design
VGK, ViewLift Unveil Enhancements to KnightTime+ Streaming Service
The Vegas Golden Knights and ViewLift today announced enhancements to the team’s official streaming service, KnightTime+, which is in its second season of delivering all locally broadcast games to viewers throughout the Golden Knights’ television territory. Wednesday’s Golden Knights game at Toronto will be available on the platform for free with registration for all users to experience these upgrades, with the pregame show beginning at 4 p.m. PT.