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August 8, 2023
How easy screen switching benefits OTT brands and consumers
Step into the world of OTT entertainment where seamless device switching is revolutionizing the game. Learn how this enhancement redefines viewer experiences, boosting engagement, loyalty, and driving growth for brands. Discover the key to unlocking success in the dynamic digital streaming
January 19, 2023
OTT aggregators- Should your DTC streaming service jump on the bandwagon?
Mahesh Kumar, Sr. Digital Marketing Manager at ViewLift, shares his thoughts on Brand Equity, about OTT aggregators- Should your DTC streaming service jump on the bandwagon?
July 10, 2025
Op-Ed: After House v. NCAA, universities can help their athletes build brands
Rick Allen, Tom McMillen, and Austin Rooney outline how universities can thrive post-House v. NCAA by creating digital hubs that enhance athlete branding, boost NIL revenue, and improve player retention through fan engagement and sponsor partnerships.