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Vegas Golden Knights Enhance Direct-to-Consumer Service

The Vegas Golden Knights are a professional ice hockey team based in Las Vegas, NV. They compete in the National Hockey League (NHL) as a member of the Pacific Division in the Western Conference and were founded as an expansion team following a vote by all NHL owners in June 2016.
In this exclusive case study, you will learn;
- How the Vegas Golden Knights launched a DTC service to connect directly with their passionate fanbase
- Key factors that contributed to remarkable fan engagement and growth
- How the team scaled its digital distribution with ®ViewLift sports streaming solutions
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TESTIMONIALS
“Our alliance with ViewLift enables our fans throughout the region to enjoy the action on whatever device they choose and from wherever they are. We will give our fans every possible option to interact with the team and watch hockey live and on demand. It’s essential that our TV and digital services reflect our Stanley Cup winning on-ice performance, and I know that with ViewLift and our linear partner we will achieve this.”

Vegas Golden Knights
Kerry Bubolz
President and CEO
TESTIMONIALS
“The redesigned NHL app gives fans easy and engaging destinations to catch all the latest highlights and recaps of their home teams and the League overall. ViewLift’s expertise in sports streaming is ensuring that we can curate and present compelling content to our fans.”
