Proven Monetization Strategies for Live & On-Demand Sports Streaming Apps

September 16, 2021 • monetization
Eva Webster

What Are Your Options?

When it comes to monetizing your sports content, you probably have a lot of questions about the best way to go about it. You need to ensure that the platform you choose offers a wide variety of monetization models to fit potential audiences. With sport content being able to use a pay-per-view model can be very beneficial, depending on the content you offer. You also need to ask what tools the platform is giving you to convert customers.

What are the revenue streams for Live & VOD sports platforms

  1. Subscription
  2. Pay-Per-View
  3. Linear Licensing
  4. Advertisements
  5. Free Trials & Coupons
  6. Offers & Discounts


Subscription services are a tried-and-true way to offer your content through an OTT sports streaming platform. This allows you to ensure a steady stream of revenue as your viewers pay on a monthly, seasonal or annual basis. Subscription services are a fantastic way to give your fans consistent access to your sports live game content through VOD streaming. Your fans also will love having access to video on demand to catch up on games they missed live, learn more about the team or league, and to see profiles on players and other produced content – and you’ll love having a reliable source of revenue month after month as you learn the best ways to attract your audience, and overall OTT streaming continues to grow.


Pay-per-view services allow for the best return on your most desirable content; that’s why PPV can be a great offering in your OTT mix. We help you make the most out of your rights deals and see a fantastic return on your investment. Sports marketing can be a tricky field to navigate which is why you need to find a service that offers a wide variety of monetization options for your sports streaming needs.

Holes in Your Global Linear Coverage

You may have arranged licensing deals in many parts of the globe, although perhaps only for some of your games, or only for live content. And frequently, there are pockets of fans in locations where you do not have a linear licensing partner. That’s where OTT can be especially additive. An experienced platform allows you to set separate geographical limitations on each piece of content separately – varying it even within a single season. You can also set hold-backs if your linear partner in a given country is comfortable with you also offering the content over-the-top, but only a day (or other periods) after it is live. Used appropriately, an OTT offering can ensure that every fan is served, and all possible revenue received.


In-video ads are another great way to monetize your content. The right platform partner will walk you through the available options to maximize impact. There are both server-side and dynamic ads, so you can use the ad delivery system that works best for your business. You can find a service that allows the deployment of display, skins, pre/mid/ and post-roll ad tags to ensure that your clients see the ads you want, how you want and when you want. Some experts are concerned that in a post-COVID world, some consumers’ subscriptions will be allowed to lapse, making ads a great (and protected) revenue source.
live sports OTT

Additional Tools to Meet Your Goals:

Free Trials, Both Auto-Enrolling and Coupon Based:

Free trials are an excellent way to get users interested in your product. Auto-enrolling free trials have the benefit of giving your clients the opportunity to get used to your content with their payment information already in the system. They are more likely to continue to use that service because the initial barrier has already been overcome. You can also offer the option to use coupon-based trials to give your more hesitant clients a chance to sample your product without the barrier of adding payment information. Both of these trials offer a great chance to convert clients at little to no cost.

Discounts to Convert the Curious Into Customers:

Discounts are another fantastic way to hook a potential customer. Using a temporary discount is a great way to convert new customers who may stick around to pay the full price after engaging with your content for a time. Your sports broadcasting content will garner an emotional investment from the viewer during the discount that will result in higher subscription and sales numbers over time.

The Benefits Are Apparent:

ViewLift offers a wide variety of monetization options for your OTT streaming needs: subscription, ad-based, pay-per-view, you name it. We also offer extra tools for your marketing team to do their best work, like coupons and discounts. Our suite of tools has what you’re looking for in an OTT streaming platform. Reach out to us to find out how we can help you reach your audience and grow your brand.