Standing at the confluence of sports, technology, and popular culture, the streaming “intersection” has resumed its intense traffic, as sports — both attending and watching — roars back with the pandemic easing. The next few years will witness even more disruption and opportunity. What factors are likely to have the greatest market impact, with what outcomes?
Live-streamed sporting events have consistently brought in massive viewership for OTT platforms.
The 2022 Asia Cup match between India and Pakistan on Sunday (September 4) was watched by 1.4 crore viewers on the streaming platform Disney+ Hotstar. The previous match between the two countries last week attracted 1.3 crore viewers.
“No matter how humble, there’s no place like home.”
This mantra is driving the success of regional OTT platforms in a space traditionally dominated by global OTT giants. Regional OTT platforms are finding success beyond local news or sports, with viewers hungry for content that resonates with their roots and culture.
ViewLift Co-founder & President, Manik Bambha shares insights on how ViewLift has been enabling the content creators including the extremely popular OTT platform for Bengali language content – Hoichoi, among others such as Kanccha Lannka, Oho Gujarati, and more in India.
Rick Allen, CEO of ViewLift in an interview with Khushbu Raval, spoke about the industry’s areas of disruption and growth, including the broadcasting and cable influence, private-equity deals, new revenue streams for content owners, and the impact on the fan experience.
Italy’s top-flight professional basketball league, the Lega Nazionale Pallacanestro (LNP), has announced a multi-year contract extension with OTT solutions provider ViewLift.
At this year’s NAB Streaming Summit, ViewLift CEO Rick Allen, moderated a panel of industry experts, including Fabio Gallo from LaLiga Tech, Riccardo Quaglia from the Italian Basketball League (LNP) and Andy Wasef from the National Basketball Association (NBA), and discussed the benefits of using data to enhance DTC streaming.
Sessions began at The SVG Europe Sports OTT Summit, sponsored by ViewLift, with a high-level debate on the State of the Streaming Nation, with panelists agreeing that one-size no longer fits all when it comes to content and that OTT provides huge opportunities for personalisation and fan engagement.
In conversation with SVG Europe content editor Jo Ruddock, ViewLift chief executive Rick Allen discusses his career and the changing sports media landscape around the world.