Every generation holds multitudes of sports fans, but they don’t all engage in the same way. This is particularly true of Gen Z—the under-24-year-old digital natives who live and breathe through their smartphones and other non-TV devices.
Rick Allen is CEO of end-to-end video platform developer ViewLift. “The promise of AI and the risks from ill-considered regulation are two sides of the same coin,” he said. “AI is a blessing when it speeds a task and/or more comprehensively provides answers. In the streaming world, personalisation of content leads to longer viewing times and a more satisfied consumer.
This edition features Rick Alessandri talking with Rick Allen, CEO at ViewLift. ViewLift offers end-to-end video streaming and OTT solutions for sports, entertainment & others.
On a panel at the recent NAB NY show titled “Game Changers – UX Evolution in Live Sports Streams,” Rick Allen from ViewLift, Scott Morris from Agilis Quantum, and Lawrence Chan of LiveLike discussed the state of UI and UX for live sports and engagement. They focused on the importance of low latency and reliability in streaming services, the need for high-quality streams, dynamic content, personalized experiences, and the use of VR applications.
The sports video market is incredibly dynamic. The United States and European markets are two influential giants with similarities, but also some instructive differences and unique approaches, strengths and challenges.
Monumental Sports Network partnered on these enhancements with ViewLift, a leading end-to-end digital platform developer providing OTT distribution solutions for content owners across multiple device platforms, including web, mobile, connected TV devices, smart TVs, and gaming consoles to design and develop the brand-new digital experience.
Monumental Sports Network partnered on these enhancements with ViewLift, a leading end-to-end digital platform developer providing OTT distribution solutions for content owners across multiple device platforms, including web, mobile, connected TV devices, smart TVs, and gaming consoles to design and develop the brand-new digital experience.
We are technology support providers and don’t compete with any service providers like Netflix or Disney+ Hotstar. Our clients offer their own unique content and consumer solutions to audiences who are passionate about the specific topics; they are not competing with general entertainment services.
“We chose ViewLift based on their core values, passion, knowledge, client portfolio, technical expertise, robust comprehensive services, open-mindedness, and ability to collaborate,” says Knief.They also had proactive advice from their side of the dos and don’ts since we’re just getting into [DTC streaming]. We relied on them to lead us to a point where we were going to be successful across our multi-tiered partnership.”
