How Can Sports Streaming Surpass Broadcast and Cable?
The first measure of sports streaming success is replicating the cable/broadcast experience, but Julie Neenan Souza, Head of Sports, Global Professional Services, AWS, insists that sports streamers should be aiming higher when it comes to leveraging streaming’s core strengths, from interactivity to betting to personalization to live ecommerce. Meanwhile, Chance Mason, VP Global GTM Strategy, ViewLift contends that the key to next-level sports streaming delivery is streaming infrastructure companies like AWS embracing their emerging role as D2C media companies and partnering with sports leagues and sports rights holders at that level. Souza, Mason, and Matt Del Percio, Partner, Altman Solon, discuss these and other emerging opportunities for sports streaming in this clip from Streaming Media Connect 2024.
How Can Sports Streaming Surpass Broadcast and Cable?
The first measure of sports streaming success is replicating the cable/broadcast experience, but Julie Neenan Souza, Head of Sports, Global Professional Services, AWS, insists that sports streamers should be aiming higher when it comes to leveraging streaming’s core strengths, from interactivity to betting to personalization to live ecommerce. Meanwhile, Chance Mason, VP Global GTM Strategy, ViewLift contends that the key to next-level sports streaming delivery is streaming infrastructure companies like AWS embracing their emerging role as D2C media companies and partnering with sports leagues and sports rights holders at that level. Souza, Mason, and Matt Del Percio, Partner, Altman Solon, discuss these and other emerging opportunities for sports streaming in this clip from Streaming Media Connect 2024.
Episode 29 of 'The Content & Media Matters Podcast' | Fabio Gallo, General Manager, Europe & Asia at ViewLift
During this episode, he imparts valuable insights into the evolving landscape of Sports Video Streaming and the significant shifts in Sports Viewership within today's consumer environment.
LIV Golf Touts ‘Any Shot, Any Time’ Viewing Experience; Adds Live Drone Tracer, New Storytelling Graphics
Regardless of where you stand on the polarizing LIV Golf tour, one thing is not up for debate: LIV knows how to innovate. In its third season, LIV continues to deploy a cache of cutting-edge production technologies, including live drones, an F1-inspired “pylon” leaderboard graphic, analytics-driven virtual graphics, and live mics on players. Also new this season is its Any Shot, Any Time fan-engagement feature.
Should leagues swing at Diamond’s latest curveball?
Sports is the last “appointment viewing” because the outcome is in doubt until the final whistle. Sports business was supposed to be more predictable, but the chaos surrounding the biggest regional sports networks group, Diamond Sports Group, rivals anything seen on-field.